TargetSpend

An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Fields

target_spend_micros

Int64Value

The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target.

cpc_bid_ceiling_micros

Int64Value

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.