PlaceholderType

Possible placeholder types for a feed mapping.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

CALL

Lets you attach a phone number to an ad, allowing customers to call directly from the ad.

APP

Lets you provide users with a link that points to a mobile app in addition to a website.

LOCATION

Lets you show locations of businesses from your Google My Business account in your ad. This helps people find your locations by showing your ads with your address, a map to your location, or the distance to your business. This extension type is useful to draw customers to your brick-and-mortar location.

AFFILIATE_LOCATION

If you sell your product through retail chains, affiliate location extensions let you show nearby stores that carry your products.

CALLOUT

Lets you include additional text with your search ads that provide detailed information about your business, including products and services you offer. Callouts appear in ads at the top and bottom of Google search results.

STRUCTURED_SNIPPET

Lets you add more info to your ad, specific to some predefined categories such as types, brands, styles, etc. A minimum of 3 text (SNIPPETS) values are required.

MESSAGE

Allows users to see your ad, click an icon, and contact you directly by text message. With one tap on your ad, people can contact you to book an appointment, get a quote, ask for information, or request a service.

PRICE

Lets you display prices for a list of items along with your ads. A price feed is composed of three to eight price table rows.

PROMOTION

Allows you to highlight sales and other promotions that let users see how they can save by buying now.

AD_CUSTOMIZER

Lets you dynamically inject custom data into the title and description of your ads.

DYNAMIC_EDUCATION

Indicates that this feed is for education dynamic remarketing.

DYNAMIC_FLIGHT

Indicates that this feed is for flight dynamic remarketing.

DYNAMIC_CUSTOM

Indicates that this feed is for a custom dynamic remarketing type. Use this only if the other business types don't apply to your products or services.

DYNAMIC_HOTEL

Indicates that this feed is for hotels and rentals dynamic remarketing.

DYNAMIC_REAL_ESTATE

Indicates that this feed is for real estate dynamic remarketing.

DYNAMIC_TRAVEL

Indicates that this feed is for travel dynamic remarketing.

DYNAMIC_LOCAL

Indicates that this feed is for local deals dynamic remarketing.

DYNAMIC_JOB

Indicates that this feed is for job dynamic remarketing.