PercentCpc

A bidding strategy where bids are a fraction of the advertised price for some good or service.

Fields

cpc_bid_ceiling_micros

Int64Value

Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.

enhanced_cpc_enabled

BoolValue

Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.