ConversionAction

A conversion action.

Fields

resource_name

string

Immutable. The resource name of the conversion action. Conversion action resource names have the form:

customers/{customer_id}/conversionActions/{conversion_action_id}

id

Int64Value

Output only. The ID of the conversion action.

name

StringValue

The name of the conversion action.

This field is required and should not be empty when creating new conversion actions.

status

ConversionActionStatus

The status of this conversion action for conversion event accrual.

type

ConversionActionType

Immutable. The type of this conversion action.

category

ConversionActionCategory

The category of conversions reported for this conversion action.

owner_customer

StringValue

Output only. The resource name of the conversion action owner customer, or null if this is a system-defined conversion action.

include_in_conversions_metric

BoolValue

Whether this conversion action should be included in the "conversions" metric.

click_through_lookback_window_days

Int64Value

The maximum number of days that may elapse between an interaction (e.g., a click) and a conversion event.

view_through_lookback_window_days

Int64Value

The maximum number of days which may elapse between an impression and a conversion without an interaction.

value_settings

ValueSettings

Settings related to the value for conversion events associated with this conversion action.

counting_type

ConversionActionCountingType

How to count conversion events for the conversion action.

attribution_model_settings

AttributionModelSettings

Settings related to this conversion action's attribution model.

tag_snippets[]

TagSnippet

Output only. The snippets used for tracking conversions.

phone_call_duration_seconds

Int64Value

The phone call duration in seconds after which a conversion should be reported for this conversion action.

The value must be between 0 and 10000, inclusive.

app_id

StringValue

App ID for an app conversion action.

mobile_app_vendor

MobileAppVendor

Output only. Mobile app vendor for an app conversion action.

firebase_settings

FirebaseSettings

Output only. Firebase settings for Firebase conversion types.

third_party_app_analytics_settings

ThirdPartyAppAnalyticsSettings

Output only. Third Party App Analytics settings for third party conversion types.