TargetImpressionShare

An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location). next tag = 4

Fields

location

TargetImpressionShareLocation

The targeted location on the search results page.

location_fraction_micros

Int64Value

The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.

cpc_bid_ceiling_micros

Int64Value

The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.