TargetCpa

An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Fields

target_cpa_micros

Int64Value

Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.

cpc_bid_ceiling_micros

Int64Value

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.

cpc_bid_floor_micros

Int64Value

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.