TargetRoas

An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).

Fields

target_roas

DoubleValue

Required. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.

cpc_bid_ceiling_micros

Int64Value

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.

cpc_bid_floor_micros

Int64Value

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.