TargetOutrankShare

An automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This strategy is deprecated.

Fields

target_outrank_share_micros

Int32Value

The target fraction of auctions where the advertiser should outrank the competitor. The advertiser outranks the competitor in an auction if either the advertiser appears above the competitor in the search results, or appears in the search results when the competitor does not. Value must be between 1 and 1000000, inclusive.

competitor_domain

StringValue

Competitor's visible domain URL.

cpc_bid_ceiling_micros

Int64Value

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.

only_raise_cpc_bids

BoolValue

Whether the strategy should always follow bid estimate changes, or only increase. If false, always set a keyword's new bid to the current bid estimate. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid.

raise_cpc_bid_when_quality_score_is_low

BoolValue

Whether the strategy is allowed to raise bids on keywords with lower-range quality scores.