MaximizeConversionValue

An automated bidding strategy which tries to maximize conversion value given a daily budget.

Fields

target_roas

DoubleValue

The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.