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AdType
Stay organized with collections
Save and categorize content based on your preferences.
The possible types of an ad.
Enums |
UNSPECIFIED
|
No value has been specified. |
UNKNOWN
|
The received value is not known in this version. This is a response-only value. |
TEXT_AD
|
The ad is a text ad. |
EXPANDED_TEXT_AD
|
The ad is an expanded text ad. |
EXPANDED_DYNAMIC_SEARCH_AD
|
The ad is an expanded dynamic search ad. |
HOTEL_AD
|
The ad is a hotel ad. |
|
The ad is a Smart Shopping ad. |
|
The ad is a standard Shopping ad. |
VIDEO_AD
|
The ad is a video ad. |
IMAGE_AD
|
This ad is an Image ad. |
RESPONSIVE_SEARCH_AD
|
The ad is a responsive search ad. |
LEGACY_RESPONSIVE_DISPLAY_AD
|
The ad is a legacy responsive display ad. |
APP_AD
|
The ad is an app ad. |
LEGACY_APP_INSTALL_AD
|
The ad is a legacy app install ad. |
RESPONSIVE_DISPLAY_AD
|
The ad is a responsive display ad. |
LOCAL_AD
|
The ad is a local ad. |
HTML5_UPLOAD_AD
|
The ad is a display upload ad with the HTML5_UPLOAD_AD product type. |
DYNAMIC_HTML5_AD
|
The ad is a display upload ad with one of the DYNAMIC_HTML5_* product types. |
APP_ENGAGEMENT_AD
|
The ad is an app engagement ad. |
|
The ad is a Shopping Comparison Listing ad. |
VIDEO_BUMPER_AD
|
Video bumper ad. |
VIDEO_NON_SKIPPABLE_IN_STREAM_AD
|
Video non-skippable in-stream ad. |
VIDEO_OUTSTREAM_AD
|
Video outstream ad. |
VIDEO_TRUEVIEW_IN_STREAM_AD
|
Video TrueView in-stream ad. |
VIDEO_RESPONSIVE_AD
|
Video responsive ad. |
SMART_CAMPAIGN_AD
|
Smart campaign ad. |
CALL_AD
|
Call ad. |
APP_PRE_REGISTRATION_AD
|
Universal app pre-registration ad. |
IN_FEED_VIDEO_AD
|
In-feed video ad. |
DEMAND_GEN_MULTI_ASSET_AD
|
Demand Gen multi asset ad. |
DEMAND_GEN_CAROUSEL_AD
|
Demand Gen carousel ad. |
TRAVEL_AD
|
Travel ad. |
DEMAND_GEN_VIDEO_RESPONSIVE_AD
|
Demand Gen video responsive ad. |
DEMAND_GEN_PRODUCT_AD
|
Demand Gen product ad. |
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Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["This documentation details the various types of ads available, categorized by enums."],["Ad types include text, image, video, shopping, app, responsive, and more specialized formats."],["Each enum represents a specific ad format, providing a structured way to identify and manage ads."],["Enums such as `UNSPECIFIED` and `UNKNOWN` are reserved for system-level handling of ad types."],["Developers can use these enums to programmatically interact with and control ads in their applications."]]],["This document lists various ad types, categorized as enums. These include text ads, expanded text ads, dynamic search ads, hotel ads, and various shopping ads. There are also video ad types like bumper, in-stream, outstream, and responsive video ads. Other types include image, responsive search and display, app, local, call, HTML5, Smart campaign, and Demand Gen ads, along with pre-registration and travel ads. Each type corresponds to a specific format and function.\n"]]