An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).
Fields
target_roas
double
Required. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
cpc_bid_ceiling_micros
int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
cpc_bid_floor_micros
int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
