A bidding strategy where bids are a fraction of the advertised price for some good or service.
Fields
cpc_bid_ceiling_micros
int64
Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
enhanced_cpc_enabled
bool
Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
