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accessible_bidding_strategy

Represents a view of BiddingStrategies owned by and shared with the customer. In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

accessible_bidding_strategy.id

Field descriptionOutput only. The ID of the bidding strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.maximize_conversion_value.target_roas

Field descriptionOutput only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.maximize_conversions.target_cpa

Field descriptionThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.name

Field descriptionOutput only. The name of the bidding strategy.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.owner_customer_id

Field descriptionOutput only. The ID of the Customer which owns the bidding strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.owner_descriptive_name

Field descriptionOutput only. descriptive_name of the Customer which owns the bidding strategy.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.resource_name

Field descriptionOutput only. The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: `customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}`
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

accessible_bidding_strategy.target_cpa.target_cpa_micros

Field descriptionAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.target_impression_share.cpc_bid_ceiling_micros

Field descriptionOutput only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.target_impression_share.location

Field descriptionOutput only. The targeted location on the search results page.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v8.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.target_impression_share.location_fraction_micros

Field descriptionThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.target_roas.target_roas

Field descriptionOutput only. The desired revenue (based on conversion data) per unit of spend.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.target_spend.cpc_bid_ceiling_micros

Field descriptionOutput only. Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.target_spend.target_spend_micros

Field descriptionOutput only. The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

accessible_bidding_strategy.type

Field descriptionOutput only. The type of the bidding strategy.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v8.enums.BiddingStrategyTypeEnum.BiddingStrategyType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse