ad_group_ad_asset_view.ad_group_ad |
Field description | Output only. The ad group ad to which the asset is linked. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_ad_asset_view.asset |
Field description | Output only. The asset which is linked to the ad group ad. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_ad_asset_view.field_type |
Field description | Output only. Role that the asset takes in the ad. |
Category | ATTRIBUTE |
Data Type |
ENUM
DESCRIPTION HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE UNKNOWN UNSPECIFIED YOUTUBE_VIDEO
|
Type URL | google.ads.googleads.v4.enums.AssetFieldTypeEnum.AssetFieldType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Output only. Performance of an asset linkage. |
Category | ATTRIBUTE |
Data Type |
ENUM
BEST GOOD LEARNING LOW PENDING UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v4.enums.AssetPerformanceLabelEnum.AssetPerformanceLabel |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
ad_group_ad_asset_view.policy_summary |
Field description | Output only. Policy information for the ad group ad asset. |
Category | ATTRIBUTE |
Data Type | MESSAGE |
Type URL | google.ads.googleads.v4.resources.AdGroupAdAssetPolicySummary |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | False |
|
ad_group_ad_asset_view.resource_name |
Field description | Output only. The resource name of the ad group ad asset view. Ad group ad asset view resource names have the form (Before V4): `customers/{customer_id}/adGroupAdAssets/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type}` Ad group ad asset view resource names have the form (Beginning from V4): `customers/{customer_id}/adGroupAdAssetViews/{AdGroupAdAsset.ad_group_id}~{AdGroupAdAsset.ad_id}~{AdGroupAdAsset.asset_id}~{AdGroupAdAsset.field_type}` |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
segments.ad_network_type |
Field description | Ad network type. |
Category | SEGMENT |
Data Type |
ENUM
CONTENT MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE_SEARCH YOUTUBE_WATCH
|
Type URL | google.ads.googleads.v4.enums.AdNetworkTypeEnum.AdNetworkType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.date |
Field description | Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17. |
Category | SEGMENT |
Data Type | DATE |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.day_of_week |
Field description | Day of the week, e.g., MONDAY. |
Category | SEGMENT |
Data Type |
ENUM
FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY
|
Type URL | google.ads.googleads.v4.enums.DayOfWeekEnum.DayOfWeek |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.month |
Field description | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.quarter |
Field description | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.slot |
Field description | Position of the ad. |
Category | SEGMENT |
Data Type |
ENUM
CONTENT MIXED SEARCH_OTHER SEARCH_PARTNER_OTHER SEARCH_PARTNER_TOP SEARCH_SIDE SEARCH_TOP UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v4.enums.SlotEnum.Slot |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.week |
Field description | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | google.protobuf.StringValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.year |
Field description | Year, formatted as yyyy. |
Category | SEGMENT |
Data Type | INT32 |
Type URL | google.protobuf.Int32Value |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions |
Field description | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_value |
Field description | The value of all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_value_per_cost |
Field description | The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpc |
Field description | The total cost of all clicks divided by the total number of clicks received. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.clicks |
Field description | The number of clicks. |
Category | METRIC |
Data Type | INT64 |
Type URL | google.protobuf.Int64Value |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions |
Field description | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_value |
Field description | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_value_per_cost |
Field description | The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_micros |
Field description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
Category | METRIC |
Data Type | INT64 |
Type URL | google.protobuf.Int64Value |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_per_all_conversions |
Field description | The cost of ad interactions divided by all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_per_conversion |
Field description | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.ctr |
Field description | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.impressions |
Field description | Count of how often your ad has appeared on a search results page or website on the Google Network. |
Category | METRIC |
Data Type | INT64 |
Type URL | google.protobuf.Int64Value |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.value_per_all_conversions |
Field description | The value of all conversions divided by the number of all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.value_per_conversion |
Field description | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | google.protobuf.DoubleValue |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.view_through_conversions |
Field description | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad. |
Category | METRIC |
Data Type | INT64 |
Type URL | google.protobuf.Int64Value |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|