ad_parameter

An ad parameter that is used to update numeric values (such as prices or inventory levels) in any text line of an ad (including URLs). There can be a maximum of two AdParameters per ad group criterion. (One with parameter_index = 1 and one with parameter_index = 2.) In the ad the parameters are referenced by a placeholder of the form "{param#:value}". For example, "{param1:$17}"

Attributed resources
ad_group
ad_group_criterion
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

ad_parameter.ad_group_criterion

Field descriptionImmutable. The ad group criterion that this ad parameter belongs to.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_parameter.insertion_text

Field descriptionNumeric value to insert into the ad text. The following restrictions apply: - Can use comma or period as a separator, with an optional period or comma (respectively) for fractional values. For example, 1,000,000.00 and 2.000.000,10 are valid. - Can be prepended or appended with a currency symbol. For example, $99.99 is valid. - Can be prepended or appended with a currency code. For example, 99.99USD and EUR200 are valid. - Can use '%'. For example, 1.0% and 1,0% are valid. - Can use plus or minus. For example, -10.99 and 25+ are valid. - Can use '/' between two numbers. For example 4/1 and 0.95/0.45 are valid.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_parameter.parameter_index

Field descriptionImmutable. The unique index of this ad parameter. Must be either 1 or 2.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_parameter.resource_name

Field descriptionImmutable. The resource name of the ad parameter. Ad parameter resource names have the form: customers/{customer_id}/adParameters/{ad_group_id}~{criterion_id}~{parameter_index}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse