campaign_experiment

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An A/B experiment that compares the performance of the base campaign (the control) and a variation of that campaign (the experiment).

Attributed resources
campaign
campaign_draft
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

campaign_experiment.campaign_draft

Field descriptionImmutable. The campaign draft with staged changes to the base campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign_experiment.description

Field descriptionThe description of the experiment.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_experiment.end_date

Field descriptionThe last day of the campaign experiment. By default, the experiment ends on the campaign's end date. If this field is set, then the experiment ends at the end of the specified date in the customer's time zone. Format: YYYY-MM-DD Example: 2019-04-18
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_experiment.experiment_campaign

Field descriptionOutput only. The experiment campaign, as opposed to the base campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_experiment.id

Field descriptionOutput only. The ID of the campaign experiment. This field is read-only.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_experiment.long_running_operation

Field descriptionOutput only. The resource name of the long-running operation that can be used to poll for completion of experiment create or promote. The most recent long running operation is returned.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

campaign_experiment.name

Field descriptionThe name of the campaign experiment. This field is required when creating new campaign experiments and must not conflict with the name of another non-removed campaign experiment or campaign. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_experiment.resource_name

Field descriptionImmutable. The resource name of the campaign experiment. Campaign experiment resource names have the form: customers/{customer_id}/campaignExperiments/{campaign_experiment_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign_experiment.start_date

Field descriptionDate when the campaign experiment starts. By default, the experiment starts now or on the campaign's start date, whichever is later. If this field is set, then the experiment starts at the beginning of the specified date in the customer's time zone. Cannot be changed once the experiment starts. Format: YYYY-MM-DD Example: 2019-03-14
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_experiment.status

Field descriptionOutput only. The status of the campaign experiment. This field is read-only.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v11.enums.CampaignExperimentStatusEnum.CampaignExperimentStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_experiment.traffic_split_percent

Field descriptionImmutable. Share of traffic directed to experiment as a percent (must be between 1 and 99 inclusive. Base campaign receives the remainder of the traffic (100 - traffic_split_percent). Required for create.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign_experiment.traffic_split_type

Field descriptionImmutable. Determines the behavior of the traffic split.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v11.enums.CampaignExperimentTrafficSplitTypeEnum.CampaignExperimentTrafficSplitType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse