Handle Keyword Policy Violations

Java

// Copyright 2020 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.errorhandling;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v6.common.KeywordInfo;
import com.google.ads.googleads.v6.common.PolicyViolationKey;
import com.google.ads.googleads.v6.enums.AdGroupCriterionStatusEnum.AdGroupCriterionStatus;
import com.google.ads.googleads.v6.enums.KeywordMatchTypeEnum.KeywordMatchType;
import com.google.ads.googleads.v6.errors.GoogleAdsError;
import com.google.ads.googleads.v6.errors.GoogleAdsException;
import com.google.ads.googleads.v6.errors.PolicyViolationDetails;
import com.google.ads.googleads.v6.resources.AdGroupCriterion;
import com.google.ads.googleads.v6.services.AdGroupCriterionOperation;
import com.google.ads.googleads.v6.services.AdGroupCriterionServiceClient;
import com.google.ads.googleads.v6.services.MutateAdGroupCriteriaResponse;
import com.google.ads.googleads.v6.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.ArrayList;
import java.util.List;

/**
 * Demonstrates how to request an exemption for policy violations of a keyword.
 *
 * <p>The example uses an exemptible policy-violating keyword by default. If you use a keyword that
 * contains non-exemptible policy violations, it will not be sent with exemptions requested and you
 * will still fail to create a keyword.
 *
 * <p>If you specify a keyword that doesn't violate any policies, this example will just add the
 * keyword as usual, similar to what the AddKeywords example does.
 *
 * <p>When you send a request to add a keyword after requesting a policy exemption for that keyword,
 * the request will pass as if you were adding a non-violating keyword.
 */
public class HandleKeywordPolicyViolations {

  private static class HandleKeywordPolicyViolationsParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.AD_GROUP_ID, required = true)
    private Long adGroupId;

    @Parameter(names = ArgumentNames.KEYWORD_TEXT)
    private String keywordText = "medication";
  }

  public static void main(String[] args) throws IOException {
    HandleKeywordPolicyViolationsParams params = new HandleKeywordPolicyViolationsParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE");

      // Optional: Specify a keywordText here, or the default specified above will be used.
      // params.keywordText = "INSERT_KEYWORD_TEXT_HERE";
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new HandleKeywordPolicyViolations()
          .runExample(googleAdsClient, params.customerId, params.adGroupId, params.keywordText);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param adGroupId the ID of the ad group to add a keyword to.
   * @param keywordText the keyword text to add.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(
      GoogleAdsClient googleAdsClient, long customerId, Long adGroupId, String keywordText) {
    try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
        googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
      // Configures the keyword text and match type settings.
      KeywordInfo keywordInfo =
          KeywordInfo.newBuilder()
              .setText(keywordText)
              .setMatchType(KeywordMatchType.EXACT)
              .build();

      // Constructs an ad group criterion using the keyword text info above.
      AdGroupCriterion adGroupCriterion =
          AdGroupCriterion.newBuilder()
              .setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
              .setStatus(AdGroupCriterionStatus.ENABLED)
              .setKeyword(keywordInfo)
              .build();

      // Constructs an operation to create the ad group criterion.
      AdGroupCriterionOperation operation =
          AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();

      // Tries sending a mutate request to add the keyword.
      List<PolicyViolationKey> exemptibleKeys = new ArrayList<>();
      int errorCount = 0;
      try {
        MutateAdGroupCriteriaResponse response =
            adGroupCriterionServiceClient.mutateAdGroupCriteria(
                String.valueOf(customerId), ImmutableList.of(operation));
        // If the request succeeded, then either the keyword does not require a policy exemption or
        // a policy exemption was previously submitted for the keyword. In either case, returns and
        // skips the remaining portion of this example that resubmits with an exemption request.
        System.out.printf(
            "Successfully added a keyword with resource name '%s'. No exemptions needed.%n",
            response.getResults(0).getResourceName());
        return;
      } catch (GoogleAdsException e) {
        exemptibleKeys = extractExemptiblePolicyViolationKeys(e);
        errorCount = e.getGoogleAdsFailure().getErrorsCount();
      }

      // Tries sending exemption requests for creating the keyword. However, if your keyword
      // contains many policy violations, but not all of them are exemptible, the request will not
      // be sent.
      if (exemptibleKeys.size() == errorCount) {
        System.out.println(
            "Attempting to add the keyword again by requesting exemption for its policy"
                + " violations.");
        // Creates a modified version of the operation with the exempt policy violation keys.
        operation = operation.toBuilder().addAllExemptPolicyViolationKeys(exemptibleKeys).build();

        // Tries sending the mutate request again.
        MutateAdGroupCriteriaResponse response =
            adGroupCriterionServiceClient.mutateAdGroupCriteria(
                String.valueOf(customerId), ImmutableList.of(operation));
        System.out.printf(
            "Successfully added a keyword with resource name '%s' by requesting "
                + "policy violation exemptions.%n",
            response.getResults(0).getResourceName());
      } else {
        System.out.println("No exemption request was sent because either:");
        System.out.println("1) your keyword contained some non-exemptible policy violations, or");
        System.out.println("2) other non-policy related errors were thrown");
      }
    }
  }

  /**
   * Collects all policy violation keys that can be exempted for sending an exemption request later.
   *
   * @param googleAdsException the exception to extract the keys from.
   * @return the list of extracted exemptible keys.
   */
  private List<PolicyViolationKey> extractExemptiblePolicyViolationKeys(
      GoogleAdsException googleAdsException) {
    List<PolicyViolationKey> exemptibleKeys = new ArrayList<>();
    System.out.println("Google Ads failure details:");
    for (GoogleAdsError googleAdsError : googleAdsException.getGoogleAdsFailure().getErrorsList()) {
      System.out.printf("\t%s: %s%n", googleAdsError.getErrorCode(), googleAdsError.getMessage());
      if (googleAdsError.hasDetails() && googleAdsError.getDetails().hasPolicyViolationDetails()) {
        PolicyViolationDetails policyViolationDetails =
            googleAdsError.getDetails().getPolicyViolationDetails();
        System.out.println("\tPolicy violation details:");
        System.out.printf(
            "\t\tExternal policy name: '%s'%n", policyViolationDetails.getExternalPolicyName());
        System.out.printf(
            "\t\tExternal policy description: '%s'%n",
            policyViolationDetails.getExternalPolicyDescription());
        System.out.printf("\t\tIs exemptible? '%s'%n", policyViolationDetails.getIsExemptible());
        if (policyViolationDetails.getIsExemptible() && policyViolationDetails.hasKey()) {
          PolicyViolationKey policyViolationKey = policyViolationDetails.getKey();
          exemptibleKeys.add(policyViolationKey);
          System.out.println("\t\tPolicy violation key:");
          System.out.printf("\t\t\tName: '%s'%n", policyViolationKey.getPolicyName());
          System.out.printf("\t\t\tViolating text: '%s'%n", policyViolationKey.getViolatingText());
        }
      }
    }
    return exemptibleKeys;
  }
}

PHP

<?php

/**
 * Copyright 2019 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\ErrorHandling;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V6\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V6\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V6\GoogleAdsException;
use Google\Ads\GoogleAds\Util\V6\ResourceNames;
use Google\Ads\GoogleAds\V6\Common\KeywordInfo;
use Google\Ads\GoogleAds\V6\Common\PolicyViolationKey;
use Google\Ads\GoogleAds\V6\Enums\AdGroupCriterionStatusEnum\AdGroupCriterionStatus;
use Google\Ads\GoogleAds\V6\Enums\KeywordMatchTypeEnum\KeywordMatchType;
use Google\Ads\GoogleAds\V6\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V6\Resources\AdGroupCriterion;
use Google\Ads\GoogleAds\V6\Services\AdGroupCriterionOperation;
use Google\Ads\GoogleAds\V6\Services\AdGroupCriterionServiceClient;
use Google\ApiCore\ApiException;

/**
 * This example demonstrates how to request an exemption for policy violations of a keyword.
 * Note that the example uses an exemptible policy-violating keyword by default. If you use a
 * keyword that contains non-exemptible policy violations, they will not be sent for exemption
 * request and you will still fail to create a keyword.
 * If you specify a keyword that doesn't violate any policies, this example will just add the
 * keyword as usual, similar to what the AddKeywords example does.
 *
 * Note that once you've requested policy exemption for a keyword, when you send a request for
 * adding it again, the request will pass like when you add a non-violating keyword.
 */
class HandleKeywordPolicyViolations
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    private const AD_GROUP_ID = 'INSERT_AD_GROUP_ID_HERE';
    // Specify the keyword text here or the default specified below will be used.
    private const KEYWORD_TEXT = 'medication';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::AD_GROUP_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::KEYWORD_TEXT => GetOpt::OPTIONAL_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::AD_GROUP_ID] ?: self::AD_GROUP_ID,
                $options[ArgumentNames::KEYWORD_TEXT] ?: self::KEYWORD_TEXT
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     * @param int $adGroupId the ad group ID to add a keyword to
     * @param string $keywordText the keyword text to add
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $adGroupId,
        string $keywordText
    ) {
        // Configures the keyword text and match type settings.
        $keywordInfo = new KeywordInfo([
            'text' => $keywordText,
            'match_type' => KeywordMatchType::EXACT
        ]);

        // Constructs an ad group criterion using the keyword text info above.
        $adGroupCriterion = new AdGroupCriterion([
            'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
            'status' => AdGroupCriterionStatus::ENABLED,
            'keyword' => $keywordInfo
        ]);

        $adGroupCriterionOperation = new AdGroupCriterionOperation();
        $adGroupCriterionOperation->setCreate($adGroupCriterion);
        $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();

        try {
            // Try sending a mutate request to add the keyword.
            $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
                $customerId,
                [$adGroupCriterionOperation]
            );
            printf(
                "Added a keyword with resource name '%s'.%s",
                $response->getResults()[0]->getResourceName(),
                PHP_EOL
            );
        } catch (GoogleAdsException $googleAdsException) {
            // Try sending exemption requests for creating a keyword. However, if your keyword
            // contains many policy violations, but not all of them are exemptible, the request
            // will not be sent.
            $exemptPolicyViolationKeys = self::fetchExemptPolicyViolationKeys($googleAdsException);
            self::requestExemption(
                $customerId,
                $adGroupCriterionServiceClient,
                $adGroupCriterionOperation,
                $exemptPolicyViolationKeys
            );
        }
    }

    /**
     * Collects all policy violation keys that can be exempted for sending a exemption request
     * later.
     *
     * @param GoogleAdsException $googleAdsException the Google Ads exception
     * @return PolicyViolationKey[] the exemptible policy violation keys
     */
    private static function fetchExemptPolicyViolationKeys(GoogleAdsException $googleAdsException)
    {
        $exemptPolicyViolationKeys = [];

        printf("Google Ads failure details:%s", PHP_EOL);
        foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
            /** @var GoogleAdsError $error */
            printf(
                "\t%s: %s%s",
                $error->getErrorCode()->getErrorCode(),
                $error->getMessage(),
                PHP_EOL
            );
            if (
                !is_null($error->getDetails())
                && !is_null($error->getDetails()->getPolicyViolationDetails())
            ) {
                $policyViolationDetails = $error->getDetails()->getPolicyViolationDetails();
                printf("\tPolicy violation details:%s", PHP_EOL);
                printf(
                    "\t\tExternal policy name: '%s'%s",
                    $policyViolationDetails->getExternalPolicyName(),
                    PHP_EOL
                );
                printf(
                    "\t\tExternal policy description: '%s'%s",
                    $policyViolationDetails->getExternalPolicyDescription(),
                    PHP_EOL
                );
                printf(
                    "\t\tIs exemptible? '%s'%s",
                    $policyViolationDetails->getIsExemptible() ? 'yes' : 'no',
                    PHP_EOL
                );

                if (
                    $policyViolationDetails->getIsExemptible() &&
                    !is_null($policyViolationDetails->getKey())
                ) {
                    $policyViolationDetailsKey = $policyViolationDetails->getKey();
                    $exemptPolicyViolationKeys[] = $policyViolationDetailsKey;
                    printf("\t\tPolicy violation key:%s", PHP_EOL);
                    printf(
                        "\t\t\tName: '%s'%s",
                        $policyViolationDetailsKey->getPolicyName(),
                        PHP_EOL
                    );
                    printf(
                        "\t\t\tViolating text: '%s'%s",
                        $policyViolationDetailsKey->getViolatingText(),
                        PHP_EOL
                    );
                } else {
                    print "No exemption request is sent because your keyword contained some "
                        . "non-exemptible policy violations." . PHP_EOL;
                    throw $googleAdsException;
                }
            } else {
                print "No exemption request is sent because there are other non-policy related "
                    . "errors thrown." . PHP_EOL;
                throw $googleAdsException;
            }
        }
        return $exemptPolicyViolationKeys;
    }

    /**
     * Sends exemption requests for creating a keyword.
     *
     * @param int $customerId the customer ID
     * @param AdGroupCriterionServiceClient $adGroupCriterionServiceClient the ad group criterion
     *      service API client
     * @param AdGroupCriterionOperation $adGroupCriterionOperation the ad group criterion operation
     *      to request exemption for
     * @param PolicyViolationKey[] $exemptPolicyViolationKeys the exemptible policy violation keys
     */
    private static function requestExemption(
        int $customerId,
        AdGroupCriterionServiceClient $adGroupCriterionServiceClient,
        AdGroupCriterionOperation $adGroupCriterionOperation,
        array $exemptPolicyViolationKeys
    ) {
        print "Try adding a keyword again by requesting exemption for its policy"
            . " violations." . PHP_EOL;
        $adGroupCriterionOperation->setExemptPolicyViolationKeys($exemptPolicyViolationKeys);
        $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
            $customerId,
            [$adGroupCriterionOperation]
        );
        printf(
            "Successfully added a keyword with resource name '%s' by requesting for"
            . " policy violation exemption.%s",
            $response->getResults()[0]->getResourceName(),
            PHP_EOL
        );
    }
}

HandleKeywordPolicyViolations::main();

Python

#!/usr/bin/env python
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""Demonstrates how to request an exemption for policy violations of a keyword.

Note that the example uses an exemptible policy-violating keyword by default.
If you use a keyword that contains non-exemptible policy violations, they will
not be sent for exemption request and you will still fail to create a keyword.
If you specify a keyword that doesn't violate any policies, this example will
just add the keyword as usual, similar to what the AddKeywords example does.

Note that once you've requested policy exemption for a keyword, when you send
a request for adding it again, the request will pass like when you add a
non-violating keyword.
"""

import argparse
import sys

from google.ads.google_ads.client import GoogleAdsClient
from google.ads.google_ads.errors import GoogleAdsException


def main(client, customer_id, ad_group_id, keyword_text):
    """Demonstrates how to request an exemption for keyword policy violations.

    Args:
        client: The Google Ads client.
        customer_id: The customer ID for which to add the keyword.
        ad_group_id: The ad group ID to which to add keyword.
        keyword_text: The keyword text to add.
    """

    ad_group_criterion_service = client.get_service(
        "AdGroupCriterionService", version="v6"
    )

    (
        google_ads_exception,
        ad_group_criterion_operation,
    ) = _create_keyword_criterion(
        client,
        ad_group_criterion_service,
        customer_id,
        ad_group_id,
        keyword_text,
    )

    try:
        # Try sending exemption requests for creating a keyword. However, if
        # your keyword contains many policy violations, but not all of them are
        # exemptible, the request will not be sent.
        if google_ads_exception is not None:
            exempt_policy_violation_keys = _fetch_exempt_policy_violation_keys(
                google_ads_exception
            )
            _request_exemption(
                customer_id,
                ad_group_criterion_service,
                ad_group_criterion_operation,
                exempt_policy_violation_keys,
            )
    except GoogleAdsException as ex:
        print(
            f"Request with ID '{ex.request_id}' failed with status "
            f"'{ex.error.code().name}' and includes the following errors:"
        )
        for error in ex.failure.errors:
            print(f"\tError with message '{error.message}'.")
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print(f"\t\tOn field: {field_path_element.field_name}")
        sys.exit(1)


def _create_keyword_criterion(
    client, ad_group_criterion_service, customer_id, ad_group_id, keyword_text
):
    """Attempts to add a keyword criterion to an ad group.

    Args:
        client: The GoogleAds client instance.
        ad_group_criterion_service: The AdGroupCriterionService client instance.
        customer_id: The customer ID for which to add the expanded text ad.
        ad_group_id: The ad group ID to which to add an expanded text ad.
        keyword_text: The keyword text to add.

    Returns:
        The GoogleAdsException that occurred (or None if the operation was
        successful) and the modified operation.
    """
    # Constructs an ad group criterion using the keyword text provided.
    ad_group_criterion_operation = client.get_type(
        "AdGroupCriterionOperation", version="v6"
    )
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = client.get_service(
        "AdGroupService", version="v6"
    ).ad_group_path(customer_id, ad_group_id)
    ad_group_criterion.status = client.get_type(
        "AdGroupCriterionStatusEnum", version="v6"
    ).ENABLED
    ad_group_criterion.keyword.text = keyword_text
    ad_group_criterion.keyword.match_type = client.get_type(
        "KeywordMatchTypeEnum", version="v6"
    ).EXACT

    try:
        # Try sending a mutate request to add the keyword.
        response = ad_group_criterion_service.mutate_ad_group_criteria(
            customer_id, [ad_group_criterion_operation]
        )
    except GoogleAdsException as google_ads_exception:
        # Return the exception in order to extract keyword violation details.
        return google_ads_exception, ad_group_criterion_operation

    # Report that the mutate request was completed successfully.
    print(
        "Added a keyword with resource name "
        f"'{response.results[0].resource_name}'."
    )

    return None, ad_group_criterion_operation


def _fetch_exempt_policy_violation_keys(google_ads_exception):
    """Collects all policy violation keys that can be exempted.

    Args:
        google_ads_exception: The exception to check for policy violation(s).

    Returns:
        A list of policy violation keys.
    """
    exempt_policy_violation_keys = []

    print("Google Ads failure details:")
    for error in google_ads_exception.failure.errors:
        print(f"\t{error.error_code}: {error.message}")

        if (
            error.details is not None
            and error.details.policy_violation_details is not None
        ):
            policy_violation_details = error.details.policy_violation_details
            print(
                "\tPolicy violation details:\n"
                f"\t\tExternal policy name: '{policy_violation_details}'\n"
                "\t\tExternal policy description: "
                f"'{policy_violation_details.external_policy_description}'\n"
                f"\t\tIs exemptible? '{policy_violation_details.is_exemptible}'"
            )

            if (
                policy_violation_details.is_exemptible
                and policy_violation_details.key is not None
            ):
                exempt_policy_violation_keys.append(
                    policy_violation_details.key
                )
                print(
                    f"\t\tPolicy violation key: {policy_violation_details.key}"
                )
                print(
                    f"\t\t\tName: '{policy_violation_details.key.policy_name}'"
                    "\t\t\tViolating text: "
                    f"'{policy_violation_details.key.violating_text}'"
                )
            else:
                print(
                    "No exemption request is sent because your keyword "
                    "contained some non-exemptible policy violations."
                )
                raise google_ads_exception
        else:
            print(
                "No exemption request is sent because there are non-policy "
                "related errors thrown."
            )
            raise google_ads_exception

    return exempt_policy_violation_keys


def _request_exemption(
    customer_id,
    ad_group_criterion_service,
    ad_group_criterion_operation,
    exempt_policy_violation_keys,
):
    """Sends exemption requests for creating a keyword.

    Args:
        customer_id: The customer ID for which to add the expanded text ad.
        ad_group_criterion_service: The AdGroupCriterionService client instance.
        ad_group_criterion_operation: The AdGroupCriterionOperation for which
            to request exemption.
        exempt_policy_violation_keys: The exemptible policy violation keys.
    """
    print(
        "Attempting to add a keyword again by requesting exemption for its "
        "policy violations."
    )
    ad_group_criterion_operation.exempt_policy_violation_keys.extend(
        exempt_policy_violation_keys
    )
    response = ad_group_criterion_service.mutate_ad_group_criteria(
        customer_id, [ad_group_criterion_operation]
    )
    print(
        "Successfully added a keyword with resource name "
        f"'{response.results[0].resource_name}' by requesting a policy "
        "violation exemption."
    )


if __name__ == "__main__":
    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    google_ads_client = GoogleAdsClient.load_from_storage()

    parser = argparse.ArgumentParser(
        description="Demonstrates how to request an exemption for policy "
        "violations of a keyword."
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-a",
        "--ad_group_id",
        type=str,
        required=True,
        help="The ad group ID to which to add an expanded text ad.",
    )
    parser.add_argument(
        "-k",
        "--keyword_text",
        type=str,
        required=False,
        default="medication",
        help="Specify the keyword text here or use the default keyword "
        "'medication'.",
    )
    args = parser.parse_args()

    main(
        google_ads_client, args.customer_id, args.ad_group_id, args.keyword_text
    )

Ruby

# Encoding: utf-8
#
# Copyright 2020 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# Demonstrates how to request an exemption for policy violations of a keyword.
#
# Note that the example uses an exemptible policy-violating keyword by default.
# If you use a keyword that contains non-exemptible policy violations, they
# will not be sent for exemption request and you will still fail to create a
# keyword.  If you specify a keyword that doesn't violate any policies, this
# example will just add the keyword as usual, similar to what the AddKeywords
# example does.
#
# Note that once you've requested policy exemption for a keyword, when you send
# a request for adding it again, the request will pass like when you add a
# non-violating keyword.

require 'optparse'
require 'google/ads/google_ads'
require 'date'

def handle_keyword_policy_violations(customer_id, ad_group_id, keyword_text)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new
  ad_group_criterion_service = client.service.ad_group_criterion

  exception, ad_group_criterion_operation = create_keyword_criterion(
    client,
    ad_group_criterion_service,
    customer_id,
    ad_group_id,
    keyword_text,
  )

  unless exception.nil?
    exempt_policy_violation_keys = fetch_exempt_policy_violation_keys(exception)
    request_exemption(
      client,
      customer_id,
      ad_group_criterion_service,
      ad_group_criterion_operation,
      exempt_policy_violation_keys,
    )
  end
end

def create_keyword_criterion(
    client, ad_group_criterion_service, customer_id, ad_group_id, keyword_text)
  ad_group_criterion_operation = client.operation.create_resource.ad_group_criterion do |agc|
    agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
    agc.status = :ENABLED
    agc.keyword = client.resource.keyword_info do |ki|
      ki.match_type = :EXACT
      ki.text = keyword_text
    end
  end

  ignorable_policy_topics = []
  begin
    ad_group_criterion_service.mutate_ad_group_criteria(
      customer_id: customer_id,
      operations: [ad_group_criterion_operation],
    )
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    return e, ad_group_criterion_operation
  end

  return nil, ad_group_criterion_operation
end

def fetch_exempt_policy_violation_keys(exception)
  exempt_policy_violation_keys = []

  exception.failure.errors.each do |error|
    details = error.details.policy_violation_details
    puts "Policy violation details:"
    puts "\tExternal policy name: #{details.external_policy_name}"
    puts "\tExternal policy description:\n#{details.external_policy_description}"
    puts "\tIs exemptible: #{details.is_exemptible}"

    if details.is_exemptible && !details.key.nil?
      exempt_policy_violation_keys << details.key
      puts "Policy violation key:"
      puts "\tPolicy Name: #{details.key.policy_name}"
      puts "\tViolating Text: #{details.key.violating_text}"
    else
      puts "No exemption request will be sent because your keyword contained "\
        "some non-exemptible policy violations."
    end
  end

  exempt_policy_violation_keys
end

def request_exemption(
    client,
    customer_id,
    ad_group_criterion_service,
    ad_group_criterion_operation,
    exempt_policy_violation_keys
)
  # Add all the found ignorable policy topics to the operation.
  ad_group_criterion_operation.exempt_policy_violation_keys.push(
    *exempt_policy_violation_keys
  )
  response = ad_group_criterion_service.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: [ad_group_criterion_operation],
  )
  puts "Successfully added a keyword with resource name " \
    "#{response.results.first.resource_name} for policy violation exception."
end

if __FILE__ == $PROGRAM_NAME
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:ad_group_id] = 'INSERT_AD_GROUP_ID_HERE'
  options[:keyword_text] = 'INSERT_KEYWORD_TEXT_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: ruby %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-A', '--ad-group-id AD-GROUP-ID', String, 'Ad Group ID') do |v|
      options[:ad_group_id] = v
    end

    opts.on('-k', '--keyword-text KEYWORD-TEXT', String, 'Keyword') do |v|
      options[:keyword_text] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    handle_keyword_policy_violations(
      options.fetch(:customer_id).tr("-", ""),
      options.fetch(:ad_group_id),
      options.fetch(:keyword_text),
    )
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end

Perl

#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example demonstrates how to request an exemption for policy violations
# of a keyword. Note that the example uses an exemptible policy-violating
# keyword by default. If you use a keyword that contains non-exemptible policy
# violations, they will not be sent for exemption request and you will still
# fail to create a keyword.
# If you specify a keyword that doesn't violate any policies, this example will
# just add the keyword as usual, similar to what the add_keywords.pl example does.
#
# Note that once you've requested policy exemption for a keyword, when you send
# a request for adding it again, the request will pass like when you add a
# non-violating keyword.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V6::Resources::AdGroupCriterion;
use Google::Ads::GoogleAds::V6::Common::KeywordInfo;
use Google::Ads::GoogleAds::V6::Enums::KeywordMatchTypeEnum qw(EXACT);
use Google::Ads::GoogleAds::V6::Enums::AdGroupCriterionStatusEnum qw(ENABLED);
use
  Google::Ads::GoogleAds::V6::Services::AdGroupCriterionService::AdGroupCriterionOperation;
use Google::Ads::GoogleAds::V6::Utils::ResourceNames;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id  = "INSERT_CUSTOMER_ID_HERE";
my $ad_group_id  = "INSERT_AD_GROUP_ID_HERE";
my $keyword_text = "medication";

sub handle_keyword_policy_violations {
  my ($api_client, $customer_id, $ad_group_id, $keyword_text) = @_;

  # Configure the keyword text and match type settings.
  my $keyword_info = Google::Ads::GoogleAds::V6::Common::KeywordInfo->new({
    text      => $keyword_text,
    matchType => EXACT
  });

  # Construct an ad group criterion using the keyword info above.
  my $ad_group_criterion =
    Google::Ads::GoogleAds::V6::Resources::AdGroupCriterion->new({
      adGroup => Google::Ads::GoogleAds::V6::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      status  => ENABLED,
      keyword => $keyword_info
    });

  # Create an ad group criterion operation.
  my $ad_group_criterion_operation =
    Google::Ads::GoogleAds::V6::Services::AdGroupCriterionService::AdGroupCriterionOperation
    ->new({create => $ad_group_criterion});

  # Try sending a mutate request to add the keyword.
  my $response = $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  if ($response->isa("Google::Ads::GoogleAds::GoogleAdsException")) {
    my $exempt_policy_violation_keys =
      fetch_exempt_policy_violation_keys($response);

    # Try sending exemption requests for creating a keyword. However, if your
    # keyword contains many policy violations, but not all of them are exemptible,
    # the request will not be sent.
    if (@$exempt_policy_violation_keys ==
      @{$response->get_google_ads_failure()->{errors}})
    {
      request_exemption($api_client, $customer_id,
        $ad_group_criterion_operation, $exempt_policy_violation_keys);
    } else {
      print "No exemption request is sent because 1) your keyword contained " .
        "some non-exemptible policy violations or 2) there are other " .
        "non-policy related errors thrown.\n";
    }
  } else {
    printf "Added a keyword with resource name '%s'.\n",
      $response->{results}[0]{resourceName};
  }

  return 1;
}

# Collects all policy violation keys that can be exempted for sending a exemption
# request later.
sub fetch_exempt_policy_violation_keys {
  my $google_ads_exception = shift;

  my $exempt_policy_violation_keys = [];

  print "Google Ads failure details:\n";
  foreach
    my $error (@{$google_ads_exception->get_google_ads_failure()->{errors}})
  {
    printf "\t%s: %s\n", [keys %{$error->{errorCode}}]->[0], $error->{message};

    if ($error->{details}{policyViolationDetails}) {
      my $policy_violation_details = $error->{details}{policyViolationDetails};
      printf "\tPolicy violation details:\n";
      printf "\t\tExternal policy name: '%s'\n",
        $policy_violation_details->{externalPolicyName};
      printf
        "\t\tExternal policy description: '%s'\n",
        $policy_violation_details->{externalPolicyDescription};
      printf
        "\t\tIs exemptible? '%s'\n",
        $policy_violation_details->{isExemptible} ? "yes" : "no";

      if (  $policy_violation_details->{isExemptible}
        and $policy_violation_details->{key})
      {
        my $policy_violation_details_key = $policy_violation_details->{key};
        push @$exempt_policy_violation_keys, $policy_violation_details_key;

        printf "\t\tPolicy violation key:\n";
        printf "\t\t\tName: '%s'\n",
          $policy_violation_details_key->{policyName};
        printf
          "\t\t\tViolating text: '%s'\n",
          $policy_violation_details_key->{violatingText};
      }
    }
  }

  return $exempt_policy_violation_keys;
}

# Sends exemption requests for creating a keyword.
sub request_exemption {
  my ($api_client, $customer_id, $ad_group_criterion_operation,
    $exempt_policy_violation_keys)
    = @_;

  print "Try adding a keyword again by requesting exemption for its " .
    "policy violations.\n";

  $ad_group_criterion_operation->{exemptPolicyViolationKeys} =
    $exempt_policy_violation_keys;

  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  printf "Successfully added a keyword with resource name '%s' by requesting " .
    "for policy violation exemption.\n",
    $ad_group_criteria_response->{results}[0]{resourceName};
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(0);

# Parameters passed on the command line will override any parameters set in code.
GetOptions(
  "customer_id=s"  => \$customer_id,
  "ad_group_id=i"  => \$ad_group_id,
  "keyword_text=s" => \$keyword_text
);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id, $ad_group_id, $keyword_text);

# Call the example.
handle_keyword_policy_violations($api_client, $customer_id =~ s/-//gr,
  $ad_group_id, $keyword_text);

=pod

=head1 NAME

handle_keyword_policy_violations

=head1 DESCRIPTION

This example demonstrates how to request an exemption for policy violations of a keyword.
Note that the example uses an exemptible policy-violating keyword by default. If you use
a keyword that contains non-exemptible policy violations, they will not be sent for
exemption request and you will still fail to create a keyword.
If you specify a keyword that doesn't violate any policies, this example will just add the
keyword as usual, similar to what the add_keywords.pl example does.

Note that once you've requested policy exemption for a keyword, when you send a request for
adding it again, the request will pass like when you add a non-violating keyword.

=head1 SYNOPSIS

handle_keyword_policy_violations.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.
    -ad_group_id                The ad group ID.
    -keyword_text               [optional] The keyword to be added to the ad group.

=cut