Сопоставления ресурсов

В следующей таблице отчеты API AdWords сопоставлены с соответствующими ресурсами API Google Реклама:

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Отчет API AdWords для сопоставления ресурсов API Google Ads
ACCOUNT_PERFORMANCE_REPORT	покупатель
AD_PERFORMANCE_REPORT	ad_group_ad
ADGROUP_PERFORMANCE_REPORT	группа_объявлений
AGE_RANGE_PERFORMANCE_REPORT	age_range_view
AUDIENCE_PERFORMANCE_REPORT	кампания_audience_view, рекламная_группа_audience_view
AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT	group_placement_view
BID_GOAL_PERFORMANCE_REPORT	bidding_strategy
BUDGET_PERFORMANCE_REPORT	кампания_бюджет
CALL_METRICS_CALL_DETAILS_REPORT	call_view
CAMPAIGN_AD_SCHEDULE_TARGET_REPORT	ad_schedule_view
КАМПАНИЯ_CRITERIA_REPORT	кампания_критерий
КАМПАНИЯ_PERFORMANCE_REPORT	кампания
CAMPAIGN_SHARED_SET_REPORT	кампания_shared_set
КАМПАНИЯ_LOCATION_TARGET_REPORT	location_view
CLICK_PERFORMANCE_REPORT	click_view
DISPLAY_KEYWORD_PERFORMANCE_REPORT	display_keyword_view
DISPLAY_TOPICS_PERFORMANCE_REPORT	тема_представление
GENDER_PERFORMANCE_REPORT	гендер_представление
GEO_PERFORMANCE_REPORT	geographic_view, user_location_view
KEYWORDLESS_QUERY_REPORT	dynamic_search_ads_search_term_view
KEYWORDS_PERFORMANCE_REPORT	ключевое_просмотр
LABEL_REPORT	этикетка
LANDING_PAGE_REPORT	landing_page_view,expanded_landing_page_view
PAID_ORGANIC_QUERY_REPORT	платный_органический_поиск_термин_просмотр
PARENTAL_STATUS_PERFORMANCE_REPORT	parental_status_view
PLACEHOLDER_FEED_ITEM_REPORT	feed_item, фид_item_target
PLACEHOLDER_REPORT	feed_placeholder_view
PLACEMENT_PERFORMANCE_REPORT	Managed_placement_view
PRODUCT_PARTITION_REPORT	product_group_view
SEARCH_QUERY_PERFORMANCE_REPORT	search_term_view
SHARED_SET_CRITERIA_REPORT	общий_критерий
SHARED_SET_REPORT	общий_набор
SHOPPING_PERFORMANCE_REPORT	shopping_performance_view
TOP_CONTENT_PERFORMANCE_REPORT	Больше не доступен в Google Ads API.
URL_PERFORMANCE_REPORT	detail_placement_view
USER_AD_DISTANCE_REPORT	Distance_view
VIDEO_PERFORMANCE_REPORT	видео

Сопоставление полей для отчетов API AdWords

В следующих таблицах поля AdWords API сопоставляются с их эквивалентами в Google Ads API для этих отчетов:

Эффективность аккаунта

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Сопоставление полей AdWords API и Google Ads API
AccountCurrencyCode	клиент.currency_code
Описание учетной записи	customer.descriptive_name
АккаунтЧасовой пояс	клиент.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
Показы ActiveView	metrics.active_view_impressions
ActiveViewИзмеримость	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdNetworkType1	AdNetworkType1 и AdNetworkType2 были объединены в segments.ad_network_type.
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
ВсеКонверсии	metrics.all_conversions
Средняя стоимость	metrics.average_cost
Средняя цена за клик	metrics.average_cpc
Среднее значение Cpe	metrics.average_cpe
Средняя цена за тысячу показов	metrics.average_cpm
Средняя цена за просмотр	metrics.average_cpv
Средняя позиция	устарел
CanManageClients	менеджер по работе с клиентами
Тип щелчка	сегменты.click_type
Клики	метрики.клики
ContentBudgetLostImpressionShare	metrics.content_budget_lost_impression_share
ContentImpressionShare	metrics.content_impression_share
ContentRankLostImpressionShare	metrics.content_rank_lost_impression_share
КонверсияКорректировка	segments.conversion_adjustment
ConversionAdjustmentLagBucket	segments.conversion_or_adjustment_lag_bucket
ConversionCategoryName	segments.conversion_action_category
ConversionLagBucket	segments.conversion_lag_bucket
ConversionRate	metrics.conversions_from_interactions_rate
Идентификатор отслеживания конверсий	сегменты.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Конверсии	metrics.conversions
Расходы	metrics.cost_micros
Стоимость за все конверсии	metrics.cost_per_all_conversions
Цена за конверсию	metrics.cost_per_conversion
CrossDeviceConversions	metrics.cross_device_conversions
Контроль	metrics.ctr
описательное имя клиента	customer.descriptive_name
Дата	сегменты.дата
День недели	segments.day_of_week
Устройство	сегменты.устройство
Уровень вовлеченности	metrics.engagement_rate
Помолвки	metrics.engagements
Внешний источник преобразования	segments.external_conversion_source
Внешний идентификатор клиента	Пользовательский ИД
час дня	сегменты.час
Впечатления	метрики.показы
InteractionRate	metrics.interaction_rate
Типы взаимодействия	metrics.interaction_event_types
Взаимодействия	metrics.interactions
Инвалидкликрейт	metrics.invalid_click_rate
Недействительные клики	metrics.invalid_clicks
Исаутотеггингэнаблед	клиент.auto_tagged_enabled
Истестаккаунт	клиент.test_account
Месяц	сегменты.месяц
МесяцГода	сегменты.month_of_year
Четверть	сегменты.четверть
SearchBudgetLostImpressionShare	metrics.search_budget_lost_impression_share
SearchExactMatchImpressionShare	metrics.search_exact_match_impression_share
SearchImpressionShare	metrics.search_impression_share
SearchRankLostImpressionShare	metrics.search_rank_lost_impression_share
Слот	сегменты.слот
ValuePerAllConversion	metrics.value_per_all_conversions
Ценность за конверсию	metrics.value_per_conversion
VideoViewRate	metrics.video_view_rate
Просмотры видео	metrics.video_views
Конверсии по показам	metrics.view_through_conversions
Неделя	сегменты.неделя
Год	сегменты.год

Эффективность группы объявлений

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Сопоставление полей AdWords API и Google Ads API
АбсолютTopImpressionPercentage	metrics.absolute_top_impression_percentage
AccountCurrencyCode	клиент.currency_code
Описание учетной записи	customer.descriptive_name
АккаунтЧасовой пояс	клиент.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
Показы ActiveView	metrics.active_view_impressions
ActiveViewИзмеримость	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdGroupDesktopBidModifier	см. ресурс ad_group_bid_modifier
Идентификатор группы объявлений	ad_group.id
AdGroupMobileBidModifier	см. ресурс ad_group_bid_modifier
Имя группы объявлений	ad_group.name
Статус группы объявлений	ad_group.status
AdGroupTabletBidModifier	см. ресурс ad_group_bid_modifier
Тип группы объявлений	группа_объявлений.тип
AdNetworkType1	AdNetworkType1 и AdNetworkType2 были объединены в segments.ad_network_type.
AdNetworkType2	segments.ad_network_type
AdRotationMode	ad_group.ad_rotation_mode
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
ВсеКонверсии	metrics.all_conversions
Средняя стоимость	metrics.average_cost
Средняя цена за клик	metrics.average_cpc
Среднее значение Cpe	metrics.average_cpe
Средняя цена за тысячу показов	metrics.average_cpm
Средняя цена за просмотр	metrics.average_cpv
Среднее количество просмотров страниц	metrics.average_page_views
Средняя позиция	устарел
Среднее время на сайте	metrics.average_time_on_site
BaseAdGroupId	ad_group.base_ad_group
BaseCampaignId	кампания.base_campaign
BiddingStrategyId	кампания.bidding_strategy
BiddingStrategyName	Ресурс bidding_strategy и связанные с ним поля можно выбрать только с помощью bidding_strategy и кампании.
ТоргиСтратегияИсточник	устарел
BiddingStrategyType	кампания.bidding_strategy_type
показатель отказов	metrics.bounce_rate
идентификатор кампании	кампания.id
Название кампании	Название кампании
КампанияСтатус	кампания.статус
ClickAssistedConversionValue	устарел
ClickAssistedConversions	устарел
ClickAssistedConversionsOverLastClickConversions	устарел
Тип щелчка	сегменты.click_type
Клики	метрики.клики
ContentBidCriterionTypeGroup	ad_group.display_custom_bid_dimension
ContentImpressionShare	metrics.content_impression_share
ContentRankLostImpressionShare	metrics.content_rank_lost_impression_share
КонверсияКорректировка	segments.conversion_adjustment
ConversionAdjustmentLagBucket	segments.conversion_or_adjustment_lag_bucket
ConversionCategoryName	segments.conversion_action_category
ConversionLagBucket	segments.conversion_lag_bucket
ConversionRate	metrics.conversions_from_interactions_rate
Идентификатор отслеживания конверсий	сегменты.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Конверсии	metrics.conversions
Расходы	metrics.cost_micros
Стоимость за все конверсии	metrics.cost_per_all_conversions
Цена за конверсию	metrics.cost_per_conversion
CostPerCurrentModelAttributedConversion	metrics.cost_per_current_model_attributed_conversion
Цена за клик	ad_group.cpc_bid_micros
Цена за тысячу показов	ad_group.cpm_bid_micros
CpvBid	ad_group.cpv_bid_micros
CrossDeviceConversions	metrics.cross_device_conversions
Контроль	metrics.ctr
CurrentModelAttributedConversionValue	metrics.current_model_attributed_conversions_value
CurrentModelAttributedConversions	metrics.current_model_attributed_conversions
описательное имя клиента	customer.descriptive_name
Дата	сегменты.дата
День недели	segments.day_of_week
Устройство	сегменты.устройство
Эффективная целевая рентабельность инвестиций	ad_group.efficient_target_roas
ЭффективныйTargetRoasSource	ad_group.efficient_target_roas_source
Уровень вовлеченности	metrics.engagement_rate
Помолвки	metrics.engagements
EnhancedCpcEnabled	Его можно сопоставить с одним из двух атрибутов в зависимости от стратегии назначения ставок.
Внешний источник преобразования	segments.external_conversion_source
Внешний идентификатор клиента	Пользовательский ИД
финалурлсуффикс	ad_group.final_url_suffix
Gmailфорвардс	metrics.gmail_forwards
Gmailсохраняет	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
час дня	сегменты.час
ImpressionAssistedConversionValue	устарел
Вспомогательные конверсии показов	устарел
ImpressionAssistedConversionsOverLastClickConversions	устарел
Впечатления	метрики.показы
InteractionRate	metrics.interaction_rate
Типы взаимодействия	metrics.interaction_event_types
Взаимодействия	metrics.interactions
LabelIds	Выберите label.resource_name из ресурса ad_group_ad_label.
Этикетки	Выберите label.resource_name из ресурса ad_group_ad_label.
Месяц	сегменты.месяц
МесяцГода	сегменты.month_of_year
NumOfflineImpressions	metrics.phone_impressions
NumOfflineInteractions	metrics.phone_calls
OfflineInteractionRate	metrics.phone_through_rate
Процент новых посетителей	metrics.percent_new_visitors
Четверть	сегменты.четверть
RelativeCtr	metrics.relative_ctr
SearchAbsoluteTopImpressionShare	metrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionShare	metrics.search_budget_lost_absolute_top_impression_share
SearchBudgetLostTopImpressionShare	metrics.search_budget_lost_top_impression_share
SearchExactMatchImpressionShare	metrics.search_exact_match_impression_share
SearchImpressionShare	metrics.search_impression_share
SearchRankLostАбсолютTopImpressionShare	metrics.search_rank_lost_absolute_top_impression_share
SearchRankLostImpressionShare	metrics.search_rank_lost_impression_share
SearchRankLostTopImpressionShare	metrics.search_rank_lost_top_impression_share
SearchTopImpressionShare	metrics.search_top_impression_share
Слот	сегменты.слот
Целевая цена за год	ad_group.efficient_target_cpa_micros
TargetCpaBidSource	ad_group.efficient_target_cpa_source
TopImpressionPercentage	metrics.top_impression_percentage
TrackingUrlTemplate	ad_group.tracking_url_template
URLCustomParameters	ad_group.url_custom_parameters
ValuePerAllConversion	metrics.value_per_all_conversions
Ценность за конверсию	metrics.value_per_conversion
Валуеперкуррентмоделаттрибутедконверсия	metrics.value_per_current_model_attributed_conversion
ВидеоКвартиль100Оценка	metrics.video_quartile_p100_rate
ВидеоКвартиль25Оценка	metrics.video_quartile_p25_rate
ВидеоКвартиль50Оценка	metrics.video_quartile_p50_rate
ВидеоКвартиль75Оценка	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
Просмотры видео	metrics.video_views
Конверсии по показам	metrics.view_through_conversions
Неделя	сегменты.неделя
Год	сегменты.год

Эффективность рекламы

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Сопоставление полей AdWords API и Google Ads API
АбсолютTopImpressionPercentage	metrics.absolute_top_impression_percentage
АкцентЦвет	ad_group_ad.ad.legacy_responsive_display_ad.accent_color
AccountCurrencyCode	клиент.currency_code
Описание учетной записи	customer.descriptive_name
АккаунтЧасовой пояс	клиент.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
Показы ActiveView	metrics.active_view_impressions
ActiveViewИзмеримость	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
Идентификатор группы объявлений	ad_group.id
Имя группы объявлений	ad_group.name
Статус группы объявлений	ad_group.status
AdNetworkType1	AdNetworkType1 и AdNetworkType2 были объединены в segments.ad_network_type.
AdNetworkType2	segments.ad_network_type
AdStrengthInfo	ad_group_ad.ad_strength
Тип объявления	ad_group_ad.ad.type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
ВсеКонверсии	metrics.all_conversions
Алловгибкийцвет	ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color
Автоматизированный	ad_group_ad.ad.added_by_google_ads
Средняя стоимость	metrics.average_cost
Средняя цена за клик	metrics.average_cpc
Среднее значение Cpe	metrics.average_cpe
Средняя цена за тысячу показов	metrics.average_cpm
Средняя цена за просмотр	metrics.average_cpv
Среднее количество просмотров страниц	metrics.average_page_views
Средняя позиция	устарел
Среднее время на сайте	metrics.average_time_on_site
BaseAdGroupId	ad_group.base_ad_group
BaseCampaignId	кампания.base_campaign
показатель отказов	metrics.bounce_rate
Наименование фирмы	ad_group_ad.ad.legacy_responsive_display_ad.business_name
CallOnlyPhoneNumber	ad_group_ad.ad.call_ad.phone_number
CallToActionText	ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text
идентификатор кампании	кампания.id
Название кампании	Название кампании
КампанияСтатус	кампания.статус
ClickAssistedConversionValue	устарел
ClickAssistedConversions	устарел
ClickAssistedConversionsOverLastClickConversions	устарел
Тип щелчка	сегменты.click_type
Клики	метрики.клики
Статус комбинированного одобрения	ad_group_ad.policy_summary.approval_status
КонверсияКорректировка	segments.conversion_adjustment
ConversionAdjustmentLagBucket	segments.conversion_or_adjustment_lag_bucket
ConversionCategoryName	segments.conversion_action_category
ConversionLagBucket	segments.conversion_lag_bucket
ConversionRate	metrics.conversions_from_interactions_rate
Идентификатор отслеживания конверсий	сегменты.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Конверсии	metrics.conversions
Расходы	metrics.cost_micros
Стоимость за все конверсии	metrics.cost_per_all_conversions
Цена за конверсию	metrics.cost_per_conversion
CostPerCurrentModelAttributedConversion	metrics.cost_per_current_model_attributed_conversion
CreativeDestinationUrl	устарел
CreativeFinalAppUrls	устарел
CreativeFinalMobileUrls	ad_group_ad.ad.final_mobile_urls
CreativeFinalUrls	ad_group_ad.ad.final_urls
CreativeTrackingUrlTemplate	ad_group_ad.ad.tracking_url_template
CreativeUrlCustomParameters	ad_group_ad.ad.url_custom_parameters
идентификатор критерия	segments.keyword.ad_group_criterion
Тип критерия	устарел
CrossDeviceConversions	metrics.cross_device_conversions
Контроль	metrics.ctr
CurrentModelAttributedConversionValue	metrics.current_model_attributed_conversions_value
CurrentModelAttributedConversions	metrics.current_model_attributed_conversions
описательное имя клиента	customer.descriptive_name
Дата	сегменты.дата
День недели	segments.day_of_week
Описание	ad_group_ad.ad.legacy_responsive_display_ad.description ИЛИ ad_group_ad.ad.expanded_text_ad.description
Описание1	ad_group_ad.ad.text_ad.description1 ИЛИ ad_group_ad.ad.call_ad.description1
Описание2	ad_group_ad.ad.text_ad.description2 ИЛИ ad_group_ad.ad.call_ad.description2
Устройство	сегменты.устройство
DevicePreference	ad_group_ad.ad.device_preference
Отображаемый URL	ad_group_ad.ad.display_url
Уровень вовлеченности	metrics.engagement_rate
Помолвки	metrics.engagements
EnhancedDisplayCreativeLandscapeLogoImageMediaId	ad_group_ad.ad.legacy_responsive_display_ad.logo_image
EnhancedDisplayCreativeLogoImageMediaId	ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image
EnhancedDisplayCreativeMarketingImageMediaId	ad_group_ad.ad.legacy_responsive_display_ad.marketing_image
EnhancedDisplayCreativeMarketingImageSquareMediaId	ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image
Развернутое динамическое поисковое объявлениеОписание2	ad_group_ad.ad.expanded_dynamic_search_ad.description
Описание расширенного текстового объявления2	ad_group_ad.ad.expanded_text_ad.description2
Расширенный текстобъявленияHeadlinePart3	ad_group_ad.ad.expanded_text_ad.headline_part3
Внешний источник преобразования	segments.external_conversion_source
Внешний идентификатор клиента	Пользовательский ИД
Настройка формата	ad_group_ad.ad.legacy_responsive_display_ad.format_setting
GmailCreativeHeaderImageMediaId	ad_group_ad.ad.gmail_ad.header_image
GmailCreativeLogoImageMediaId	ad_group_ad.ad.gmail_ad.teaser.logo_image
GmailCreativeMarketingImageMediaId	ad_group_ad.ad.gmail_ad.marketing_image
Gmailфорвардс	metrics.gmail_forwards
Gmailсохраняет	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
GmailTeaserBusinessName	ad_group_ad.ad.gmail_ad.teaser.business_name
GmailTeaserОписание	ad_group_ad.ad.gmail_ad.teaser.description
GmailTeaserЗаголовок	ad_group_ad.ad.gmail_ad.teaser.headline
Заголовок	ad_group_ad.ad.text_ad.headline
ЗаголовокЧасть1	ad_group_ad.ad.expanded_text_ad.headline_part1
ЗаголовокЧасть2	ad_group_ad.ad.expanded_text_ad.headline_part2
Идентификатор	ad_group_ad.ad.id
ImageAdUrl	ad_group_ad.ad.image_ad.image_url
ImageCreativeImageHeight	ad_group_ad.ad.image_ad.pixel_height
ImageCreativeImageWidth	ad_group_ad.ad.image_ad.pixel_width
ImageCreativeMimeType	ad_group_ad.ad.image_ad.mime_type
ImageCreativeName	ad_group_ad.ad.image_ad.name
ImpressionAssistedConversionValue	устарел
Вспомогательные конверсии показов	устарел
ImpressionAssistedConversionsOverLastClickConversions	устарел
Впечатления	метрики.показы
InteractionRate	metrics.interaction_rate
Типы взаимодействия	metrics.interaction_event_types
Взаимодействия	metrics.interactions
Отрицательный	ad_group_criterion.negative
LabelIds	Выберите label.resource_name из ресурса ad_group_ad_label.
Этикетки	Выберите label.name из ресурса ad_group_ad_label.
Длинный заголовок	ad_group_ad.ad.legacy_responsive_display_ad.long_headline
Основной цвет	ad_group_ad.ad.legacy_responsive_display_ad.main_color
МаркетингИзображениеCallToActionText	ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text
MarketingImageCallToActionTextColor	ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text_color
МаркетингИзображениеОписание	ad_group_ad.ad.gmail_ad.marketing_image_headline
МаркетингИзображениеЗаголовок	ad_group_ad.ad.gmail_ad.marketing_image_description
Месяц	сегменты.месяц
МесяцГода	сегменты.month_of_year
MultiAssetResponsiveDisplayAdAccentColor	ad_group_ad.ad.responsive_display_ad.accent_color
MultiAssetResponsiveDisplayAdAllowFlexibleColor	ad_group_ad.ad.responsive_display_ad.allow_flexible_color
MultiAssetResponsiveDisplayAdBusinessName	ad_group_ad.ad.responsive_display_ad.business_name
MultiAssetResponsiveDisplayAdCallToActionText	ad_group_ad.ad.responsive_display_ad.call_to_action_text
MultiAssetResponsiveDisplayAdDescriptions	ad_group_ad.ad.responsive_display_ad.descriptions
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix	ad_group_ad.ad.responsive_display_ad.price_prefix
MultiAssetResponsiveDisplayAdDynamicSettingsPromoText	ad_group_ad.ad.responsive_display_ad.promo_text
MultiAssetResponsiveDisplayAdFormatSetting	ad_group_ad.ad.responsive_display_ad.format_setting
MultiAssetResponsiveDisplayAdHeadlines	ad_group_ad.ad.responsive_display_ad.headlines
MultiAssetResponsiveDisplayAdLandscapeLogoImages	ad_group_ad.ad.responsive_display_ad.logo_images
MultiAssetResponsiveDisplayAdLogoImages	ad_group_ad.ad.responsive_display_ad.square_logo_images
MultiAssetResponsiveDisplayAdLongHeadline	ad_group_ad.ad.responsive_display_ad.long_headline
MultiAssetResponsiveDisplayAdMainColor	ad_group_ad.ad.responsive_display_ad.main_color
MultiAssetResponsiveDisplayAdMarketingImages	ad_group_ad.ad.responsive_display_ad.marketing_images
MultiAssetResponsiveDisplayAdSquareMarketingImages	ad_group_ad.ad.responsive_display_ad.square_marketing_images
MultiAssetАдаптивная медийная рекламаYouTubeВидео	ad_group_ad.ad.responsive_display_ad.youtube_videos
Путь1	ad_group_ad.ad.expanded_text_ad.path1
Путь2	ad_group_ad.ad.expanded_text_ad.path2
Процент новых посетителей	metrics.percent_new_visitors
ПолитикаСводка	Компоненты сводки политики необходимо выбирать индивидуально: ad_group_ad.policy_summary.policy_topic_entries, ad_group_ad.policy_summary.review_state, ad_group_ad.policy_summary.approval_status.
Префикс цены	ad_group_ad.ad.legacy_responsive_display_ad.price_prefix
Промотекст	ad_group_ad.ad.legacy_responsive_display_ad.promo_text
Четверть	сегменты.четверть
Описание адаптивного поискового объявления	ad_group_ad.ad.responsive_search_ad.descriptions
Заголовки адаптивных поисковых объявлений	ad_group_ad.ad.responsive_search_ad.headlines
АдаптивныйSearchAdPath1	ad_group_ad.ad.responsive_search_ad.path1
АдаптивныйSearchAdPath2	ad_group_ad.ad.responsive_search_ad.path2
Короткий заголовок	ad_group_ad.ad.legacy_responsive_display_ad.short_headline
Слот	сегменты.слот
Положение дел	ad_group_ad.status
SystemManagedEntitySource	ad_group_ad.ad.system_managed_resource_source
TopImpressionPercentage	metrics.top_impression_percentage
UniversalAppAdОписания	ad_group_ad.ad.app_ad.descriptions
UniversalAppAdЗаголовки	ad_group_ad.ad.app_ad.headlines
UniversalAppAdHtml5MediaBundles	ad_group_ad.ad.app_ad.html5_media_bundles
UniversalAppAdImages	ad_group_ad.ad.app_ad.images
UniversalAppAdMandatoryAdText	ad_group_ad.ad.app_ad.mandatory_ad_text
UniversalAppAdYouTubeВидео	ad_group_ad.ad.app_ad.youtube_videos
ValuePerAllConversion	metrics.value_per_all_conversions
Ценность за конверсию	metrics.value_per_conversion
Валуеперкуррентмоделаттрибутедконверсия	metrics.value_per_current_model_attributed_conversion
ВидеоКвартиль100Оценка	metrics.video_quartile_p100_rate
ВидеоКвартиль25Оценка	metrics.video_quartile_p25_rate
ВидеоКвартиль50Оценка	metrics.video_quartile_p50_rate
ВидеоКвартиль75Оценка	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
Просмотры видео	metrics.video_views
Конверсии по показам	metrics.view_through_conversions
Неделя	сегменты.неделя
Год	сегменты.год

Возрастной диапазон

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Сопоставление полей AdWords API и Google Ads API
AccountCurrencyCode	клиент.currency_code
Описание учетной записи	customer.descriptive_name
АккаунтЧасовой пояс	клиент.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
Показы ActiveView	metrics.active_view_impressions
ActiveViewИзмеримость	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
Идентификатор группы объявлений	ad_group.id
Имя группы объявлений	ad_group.name
Статус группы объявлений	ad_group.status
AdNetworkType1	AdNetworkType1 и AdNetworkType2 были объединены в segments.ad_network_type.
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
ВсеКонверсии	metrics.all_conversions
Средняя стоимость	metrics.average_cost
Средняя цена за клик	metrics.average_cpc
Среднее значение Cpe	metrics.average_cpe
Средняя цена за тысячу показов	metrics.average_cpm
Средняя цена за просмотр	metrics.average_cpv
BaseAdGroupId	ad_group.base_ad_group
BaseCampaignId	кампания.base_campaign
BidModifier	ad_group_criterion.bid_modifier
BiddingStrategyId	кампания.bidding_strategy
BiddingStrategyName	bidding_strategy.name
BiddingStrategyType	кампания.bidding_strategy_type
идентификатор кампании	кампания.id
Название кампании	Название кампании
КампанияСтатус	кампания.статус
Тип щелчка	сегменты.click_type
Клики	метрики.клики
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
Идентификатор отслеживания конверсий	сегменты.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Конверсии	metrics.conversions
Расходы	metrics.cost_micros
Стоимость за все конверсии	metrics.cost_per_all_conversions
Цена за конверсию	metrics.cost_per_conversion
Цена за клик	ad_group_criterion.efficient_cpc_bid_micros
CpcBidSource	ad_group_criterion.efficient_cpc_bid_source
Цена за тысячу показов	ad_group_criterion.efficient_cpm_bid_micros
CpmBidSource	ad_group_criterion.efficient_cpm_bid_source
Критерии	ad_group_criterion.age_range.type
КритерийDestinationUrl	устарел
CrossDeviceConversions	metrics.cross_device_conversions
Контроль	metrics.ctr
описательное имя клиента	customer.descriptive_name
Дата	сегменты.дата
День недели	segments.day_of_week
Устройство	сегменты.устройство
Уровень вовлеченности	metrics.engagement_rate
Помолвки	metrics.engagements
Внешний источник преобразования	segments.external_conversion_source
Внешний идентификатор клиента	Пользовательский ИД
FinalAppUrls	устарел
Финальные мобильные URL-адреса	ad_group_criterion.final_mobile_urls
конечные URL	ad_group_criterion.final_urls
Gmailфорвардс	metrics.gmail_forwards
Gmailсохраняет	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
Идентификатор	ad_group_criterion.criterion_id
Впечатления	метрики.показы
InteractionRate	metrics.interaction_rate
Типы взаимодействия	metrics.interaction_event_types
Взаимодействия	metrics.interactions
Отрицательный	ad_group_criterion.negative
IsRestrict	ad_group.targeting_setting.target_restrictions
Месяц	сегменты.месяц
МесяцГода	сегменты.month_of_year
Четверть	сегменты.четверть
Положение дел	ad_group_criterion.status
TrackingUrlTemplate	ad_group_criterion.tracking_url_template
URLCustomParameters	ad_group_criterion.url_custom_parameters
ValuePerAllConversion	metrics.value_per_all_conversions
Ценность за конверсию	metrics.value_per_conversion
ВидеоКвартиль100Оценка	metrics.video_quartile_p100_rate
ВидеоКвартиль25Оценка	metrics.video_quartile_p25_rate
ВидеоКвартиль50Оценка	metrics.video_quartile_p50_rate
ВидеоКвартиль75Оценка	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
Просмотры видео	metrics.video_views
Конверсии по показам	metrics.view_through_conversions
Неделя	сегменты.неделя
Год	сегменты.год

Эффективность аудитории

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Сопоставление полей AdWords API и Google Ads API
AccountCurrencyCode	клиент.currency_code
Описание учетной записи	customer.descriptive_name
АккаунтЧасовой пояс	клиент.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
Показы ActiveView	metrics.active_view_impressions
ActiveViewИзмеримость	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
Идентификатор группы объявлений	ad_group.id
Имя группы объявлений	ad_group.name
Статус группы объявлений	ad_group.status
AdNetworkType1	AdNetworkType1 и AdNetworkType2 были объединены в segments.ad_network_type.
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
ВсеКонверсии	metrics.all_conversions
Средняя стоимость	metrics.average_cost
Средняя цена за клик	metrics.average_cpc
Среднее значение Cpe	metrics.average_cpe
Средняя цена за тысячу показов	metrics.average_cpm
Средняя цена за просмотр	metrics.average_cpv
Средняя позиция	устарел
BaseAdGroupId	ad_group.base_ad_group
BaseCampaignId	кампания.base_campaign
BidModifier	Это должен быть модификатор ставки кампании/группы объявлений в зависимости от представления.
BiddingStrategyId	кампания.bidding_strategy
BiddingStrategyName	bidding_strategy.name должен быть выбран для ресурсов bidding_strategy или кампании.
BiddingStrategyType	Кампания.bidding_strategy.type должна быть выбрана для ресурсов bidding_strategy или кампании.
идентификатор кампании	ad_group.campaign
Название кампании	Название кампании
КампанияСтатус	кампания.статус
Тип щелчка	сегменты.click_type
Клики	метрики.клики
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
Идентификатор отслеживания конверсий	сегменты.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Конверсии	metrics.conversions
Расходы	metrics.cost_micros
Стоимость за все конверсии	metrics.cost_per_all_conversions
Цена за конверсию	metrics.cost_per_conversion
Цена за клик	Это должен быть критерий кампании/группы объявлений в зависимости от представления.
CpcBidSource	ad_group_criterion.efficient_cpc_bid_source
Цена за тысячу показов	ad_group_criterion.efficient_cpm_bid_micros
CpmBidSource	ad_group_criterion.efficient_cpm_bid_source
Критерии	Либо ad_group_criterion.user_list.user_list из ad_group_audience_view, либо кампании_criterion.user_list.user_list из кампании_audience_view.
КритерийDestinationUrl	устарел
КритерийПриложениеУровень	устарел
CrossDeviceConversions	metrics.cross_device_conversions
Контроль	metrics.ctr
описательное имя клиента	customer.descriptive_name
Дата	сегменты.дата
День недели	segments.day_of_week
Устройство	сегменты.устройство
Уровень вовлеченности	metrics.engagement_rate
Помолвки	metrics.engagements
Внешний источник преобразования	segments.external_conversion_source
Внешний идентификатор клиента	Пользовательский ИД
FinalAppUrls	устарел
Финальные мобильные URL-адреса	ad_group_criterion.final_mobile_urls
конечные URL	ad_group_criterion.final_urls
Gmailфорвардс	metrics.gmail_forwards
Gmailсохраняет	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
Идентификатор	ad_group_criterion.criterion_id
Впечатления	метрики.показы
InteractionRate	metrics.interaction_rate
Типы взаимодействия	metrics.interaction_event_types
Взаимодействия	metrics.interactions
IsRestrict	ad_group.targeting_setting.target_restrictions
Месяц	сегменты.месяц
МесяцГода	сегменты.month_of_year
Четверть	сегменты.четверть
Слот	сегменты.слот
Положение дел	ad_group_criterion.status
TrackingUrlTemplate	ad_group.tracking_url_template
URLCustomParameters	ad_group.url_custom_parameters
ИмяСпискаПользователей	список_пользователей.имя
ValuePerAllConversion	metrics.value_per_all_conversions
Ценность за конверсию	metrics.value_per_conversion
ВидеоКвартиль100Оценка	metrics.video_quartile_p100_rate
ВидеоКвартиль25Оценка	metrics.video_quartile_p25_rate
ВидеоКвартиль50Оценка	metrics.video_quartile_p50_rate
ВидеоКвартиль75Оценка	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
Просмотры видео	metrics.video_views
Конверсии по показам	metrics.view_through_conversions
Неделя	сегменты.неделя
Год	сегменты.год

Эффективность автоматических мест размещения

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Сопоставление полей AdWords API и Google Ads API
AccountCurrencyCode	клиент.currency_code
Описание учетной записи	customer.descriptive_name
АккаунтЧасовой пояс	клиент.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
Показы ActiveView	metrics.active_view_impressions
ActiveViewИзмеримость	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
Формат объявления	устарел
Идентификатор группы объявлений	ad_group.id
Имя группы объявлений	ad_group.name
Статус группы объявлений	ad_group.status
AdNetworkType1	AdNetworkType1 и AdNetworkType2 были объединены в segments.ad_network_type.
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
ВсеКонверсии	metrics.all_conversions
Средняя стоимость	metrics.average_cost
Средняя цена за клик	metrics.average_cpc
Среднее значение Cpe	metrics.average_cpe
Средняя цена за тысячу показов	metrics.average_cpm
Средняя цена за просмотр	metrics.average_cpv
идентификатор кампании	кампания.id
Название кампании	Название кампании
КампанияСтатус	кампания.статус
Клики	метрики.клики
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
Идентификатор отслеживания конверсий	сегменты.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CriteriaParameters	Use group_placement_view.placement_type or group_placement_view.target_url.
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
DisplayName	Returns domain name for websites and YouTube channel name for YouTube channels
Domain	group_placement_view.target_url
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsAutoOptimized	deprecated
IsBidOnPath	deprecated
IsPathExcluded	deprecated
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Bid Goal Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveName	customer.descriptive_name
AdGroupCount	deprecated
AdGroupCriteriaCount	deprecated
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCpc	metrics.average_cpc
AverageCpm	metrics.average_cpm
AveragePosition	deprecated
CampaignCount	bidding_strategy.campaign_count
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
HourOfDay	segments.hour
Id	bidding_strategy.id
Впечатления	metrics.impressions
Month	segments.month
MonthOfYear	segments.month_of_year
Name	bidding_strategy.name must be selected withy the resources bidding_strategy or campaign.
NonRemovedAdGroupCount	deprecated
NonRemovedAdGroupCriteriaCount	deprecated
NonRemovedCampaignCount	bidding_strategy.non_removed_campaign_count
PageOnePromotedBidCeiling	deprecated
PageOnePromotedBidChangesForRaisesOnly	deprecated
PageOnePromotedBidModifier	deprecated
PageOnePromotedRaiseBidWhenBudgetConstrained	deprecated
PageOnePromotedRaiseBidWhenLowQualityScore	deprecated
PageOnePromotedStrategyGoal	deprecated
Quarter	segments.quarter
Status	bidding_strategy.status
TargetCpa	bidding_strategy.target_cpa.target_cpa_micros
TargetCpaMaxCpcBidCeiling	bidding_strategy.target_cpa.cpc_bid_ceiling_micros
TargetCpaMaxCpcBidFloor	bidding_strategy.target_cpa.cpc_bid_floor_micros
TargetOutrankShare	deprecated
TargetOutrankShareBidChangesForRaisesOnly	deprecated
TargetOutrankShareCompetitorDomain	deprecated
TargetOutrankShareMaxCpcBidCeiling	deprecated
TargetOutrankShareRaiseBidWhenLowQualityScore	deprecated
TargetRoas	bidding_strategy.target_roas.target_roas
TargetRoasBidCeiling	bidding_strategy.target_roas.cpc_bid_ceiling_micros
TargetRoasBidFloor	bidding_strategy.target_roas.cpc_bid_floor_micros
TargetSpendBidCeiling	bidding_strategy.target_spend.cpc_bid_ceiling_micros
TargetSpendSpendTarget	bidding_strategy.target_spend.target_spend_micros
Type	bidding_strategy.type
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Budget Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveName	customer.descriptive_name
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
Amount	campaign_budget.amount_micros
AssociatedCampaignId	campaign.id
AssociatedCampaignName	campaign.name
AssociatedCampaignStatus	campaign.status
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
AveragePosition	deprecated
BudgetCampaignAssociationStatus	segments.budget_campaign_association_status.status
BudgetId	campaign_budget.id
BudgetName	campaign_budget.name
BudgetReferenceCount	campaign_budget.reference_count
BudgetStatus	campaign_budget.status
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
DeliveryMethod	campaign_budget.delivery_method
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
HasRecommendedBudget	campaign_budget.has_recommended_budget
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsBudgetExplicitlyShared	campaign_budget.explicitly_shared
Period	campaign_budget.period
RecommendedBudgetAmount	campaign_budget.recommended_budget_amount_micros
RecommendedBudgetEstimatedChangeInWeeklyClicks	campaign_budget.recommended_budget_estimated_change_weekly_clicks
RecommendedBudgetEstimatedChangeInWeeklyCost	campaign_budget.recommended_budget_estimated_change_weekly_cost_micros
RecommendedBudgetEstimatedChangeInWeeklyInteractions	campaign_budget.recommended_budget_estimated_change_weekly_interactions
RecommendedBudgetEstimatedChangeInWeeklyViews	campaign_budget.recommended_budget_estimated_change_weekly_views
TotalAmount	campaign_budget.total_amount_micros
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions

Call Metrics Call Details

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
CallDuration	call_view.call_duration_seconds
CallEndTime	call_view.end_call_date_time
CallStartTime	call_view.start_call_date_time
CallStatus	call_view.call_status
CallTrackingDisplayLocation	call_view.call_tracking_display_location
CallType	call_view.type
CallerCountryCallingCode	call_view.caller_area_code
CallerNationalDesignatedCode	call_view.caller_country_code
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
ExternalCustomerId	customer.id
HourOfDay	segments.hour
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
Week	segments.week
Year	segments.year

Campaign Ad Schedule Target

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
AveragePosition	deprecated
BidModifier	campaign_criterion.bid_modifier
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
Id	campaign_criterion.criterion_id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Campaign Criteria

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
BaseCampaignId	campaign.base_campaign
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
Criteria	campaign_criterion.keyword.text OR campaign_criterion.placement.url, etc.
CriteriaType	campaign_criterion.type
CustomerDescriptiveName	customer.descriptive_name
ExternalCustomerId	customer.id
Id	campaign_criterion.criterion_id
IsNegative	campaign_criterion.negative

Campaign Location Target

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
AveragePosition	deprecated
BidModifier	campaign_criterion.bid_modifier
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
Id	campaign_criterion.criterion_id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsNegative	campaign_criterion.negative
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Campaign Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentage	metrics.absolute_top_impression_percentage
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
ActiveViewImpressions	metrics.active_view_impressions
ActiveViewMeasurability	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AdvertisingChannelSubType	campaign.advertising_channel_sub_type
AdvertisingChannelType	campaign.advertising_channel_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
Amount	campaign_budget.amount_micros
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
AverageFrequency	deprecated
AveragePageviews	metrics.average_page_views
AveragePosition	deprecated
AverageTimeOnSite	metrics.average_time_on_site
BaseCampaignId	campaign.base_campaign
BiddingStrategyId	campaign.bidding_strategy
BiddingStrategyName	bidding_strategy.name
BiddingStrategyType	campaign.bidding_strategy_type
BounceRate	metrics.bounce_rate
BudgetId	campaign.campaign_budget
CampaignDesktopBidModifier	Not available with 'FROM campaign'. However, you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries.
CampaignGroupId	deprecated
CampaignId	campaign.id
CampaignMobileBidModifier	Not available with 'FROM campaign'. However, you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries.
CampaignName	campaign.name
CampaignStatus	campaign.status
CampaignTabletBidModifier	Not available with 'FROM campaign'. However, you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries.
CampaignTrialType	campaign.experiment_type
ClickAssistedConversionValue	deprecated
ClickAssistedConversions	deprecated
ClickAssistedConversionsOverLastClickConversions	deprecated
ClickType	segments.click_type
Клики	metrics.clicks
ContentBudgetLostImpressionShare	metrics.content_budget_lost_impression_share
ContentImpressionShare	metrics.content_impression_share
ContentRankLostImpressionShare	metrics.content_rank_lost_impression_share
ConversionAdjustment	segments.conversion_adjustment
ConversionAdjustmentLagBucket	segments.conversion_or_adjustment_lag_bucket
ConversionAttributionEventType	segments.conversion_attribution_event_type
ConversionCategoryName	segments.conversion_action_category
ConversionLagBucket	segments.conversion_lag_bucket
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CostPerCurrentModelAttributedConversion	metrics.cost_per_current_model_attributed_conversion
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CurrentModelAttributedConversionValue	metrics.current_model_attributed_conversions_value
CurrentModelAttributedConversions	metrics.current_model_attributed_conversions
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
EndDate	campaign.end_date
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
EnhancedCpcEnabled	It can be mapped to one of the two attributes, depending on the bidding strategy.campaign.manual_cpc.enhanced_cpc_enabled, campaign.percent_cpc.enhanced_cpc_enabled
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
FinalUrlSuffix	campaign.final_url_suffix
GmailForwards	metrics.gmail_forwards
GmailSaves	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
HasRecommendedBudget	campaign_budget.has_recommended_budget
HourOfDay	segments.hour
ImpressionAssistedConversionValue	deprecated
ImpressionAssistedConversions	deprecated
ImpressionAssistedConversionsOverLastClickConversions	deprecated
ImpressionReach	deprecated
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
InvalidClickRate	metrics.invalid_click_rate
InvalidClicks	metrics.invalid_clicks
IsBudgetExplicitlyShared	campaign_budget.explicitly_shared
LabelIds	Select label.resource_name from the resource campaign_label
Labels	Select label.resource_name from the resource campaign_label
MaximizeConversionValueTargetRoas	campaign.maximize_conversion_value.target_roas
Month	segments.month
MonthOfYear	segments.month_of_year
NumOfflineImpressions	metrics.phone_impressions
NumOfflineInteractions	metrics.phone_calls
OfflineInteractionRate	metrics.phone_through_rate
PercentNewVisitors	metrics.percent_new_visitors
Period	campaign_budget.period
Quarter	segments.quarter
RecommendedBudgetAmount	campaign_budget.recommended_budget_amount_micros
RelativeCtr	metrics.relative_ctr
SearchAbsoluteTopImpressionShare	metrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionShare	metrics.search_budget_lost_absolute_top_impression_share
SearchBudgetLostImpressionShare	metrics.search_budget_lost_impression_share
SearchBudgetLostTopImpressionShare	metrics.search_budget_lost_top_impression_share
SearchClickShare	metrics.search_click_share
SearchExactMatchImpressionShare	metrics.search_exact_match_impression_share
SearchImpressionShare	metrics.search_impression_share
SearchRankLostAbsoluteTopImpressionShare	metrics.search_rank_lost_absolute_top_impression_share
SearchRankLostImpressionShare	metrics.search_rank_lost_impression_share
SearchRankLostTopImpressionShare	metrics.search_rank_lost_top_impression_share
SearchTopImpressionShare	metrics.search_top_impression_share
ServingStatus	campaign.serving_status
Slot	segments.slot
StartDate	campaign.start_date
TopImpressionPercentage	metrics.top_impression_percentage
TotalAmount	campaign_budget.total_amount_micros
TrackingUrlTemplate	campaign.tracking_url_template
UrlCustomParameters	campaign.url_custom_parameters
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
ValuePerCurrentModelAttributedConversion	metrics.value_per_current_model_attributed_conversion
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Campaign Shared Set

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AdWords API to Google Ads API field mapping
AccountDescriptiveName	customer.descriptive_name
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ExternalCustomerId	customer.id
SharedSetId	shared_set.id
SharedSetName	shared_set.name
SharedSetType	shared_set.type
Status	campaign_shared_set.status

Click Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveName	customer.descriptive_name
AdFormat	deprecated
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AdVariationControlTrialArmId	deprecated
AdVariationTreatmentTrialArmId	deprecated
AdVariationTrialId	deprecated
AoiCityCriteriaId	click_view.area_of_interest.city
AoiCountryCriteriaId	click_view.area_of_interest.country
AoiMetroCriteriaId	click_view.area_of_interest.metro
AoiMostSpecificTargetId	click_view.area_of_interest.most_specific
AoiRegionCriteriaId	click_view.area_of_interest.region
CampaignId	campaign.id
CampaignLocationTargetId	click_view.campaign_location_target
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
CreativeId	click_view.ad_group_ad
CriteriaId	deprecated
CriteriaParameters	deprecated
Date	segments.date
Device	segments.device
ExternalCustomerId	customer.id
GclId	click_view.gclid
KeywordMatchType	deprecated
LopCityCriteriaId	click_view.location_of_presence.city
LopCountryCriteriaId	click_view.location_of_presence.country
LopMetroCriteriaId	click_view.location_of_presence.metro
LopMostSpecificTargetId	click_view.location_of_presence.most_specific
LopRegionCriteriaId	click_view.location_of_presence.region
MonthOfYear	segments.month_of_year
Page	click_view.page_number
Slot	segments.slot
UserListId	click_view.user_list

Display Keyword Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
ActiveViewImpressions	metrics.active_view_impressions
ActiveViewMeasurability	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
BaseAdGroupId	ad_group.base_ad_group
BaseCampaignId	campaign.base_campaign
BiddingStrategyId	campaign.bidding_strategy
BiddingStrategyName	bidding_strategy.name must be selected with the resources bidding_strategy and campaign.
BiddingStrategyType	campaign.bidding_strategy_type
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CpcBid	ad_group_criterion.effective_cpc_bid_micros
CpcBidSource	ad_group_criterion.effective_cpc_bid_source
CpmBid	ad_group_criterion.effective_cpm_bid_micros
CpmBidSource	ad_group_criterion.effective_cpm_bid_source
CpvBid	ad_group_criterion.effective_cpv_bid_micros
CpvBidSource	ad_group_criterion.effective_cpv_bid_source
Criteria	ad_group_criterion.keyword.text
CriteriaDestinationUrl	deprecated
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
FinalAppUrls	deprecated
FinalMobileUrls	ad_group_criterion.final_mobile_urls
FinalUrls	ad_group_criterion.final_urls
GmailForwards	metrics.gmail_forwards
GmailSaves	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
Id	ad_group_criterion.criterion_id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsNegative	ad_group_criterion.negative
IsRestrict	ad_group.targeting_setting.target_restrictions
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
Status	ad_group_criterion.status
TrackingUrlTemplate	ad_group_criterion.tracking_url_template
UrlCustomParameters	ad_group_criterion.url_custom_parameters
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Display Topics Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
ActiveViewImpressions	metrics.active_view_impressions
ActiveViewMeasurability	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
BaseAdGroupId	ad_group.base_ad_group
BaseCampaignId	campaign.base_campaign
BidModifier	ad_group_criterion.bid_modifier
BiddingStrategyId	campaign.bidding_strategy
BiddingStrategyName	bidding_strategy.name must be selected with the resources bidding_strategy and campaign.
BiddingStrategyType	campaign.bidding_strategy_type
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CpcBid	ad_group_criterion.effective_cpc_bid_micros
CpcBidSource	ad_group_criterion.effective_cpc_bid_source
CpmBid	ad_group_criterion.effective_cpm_bid_micros
CpmBidSource	ad_group_criterion.effective_cpm_bid_source
Criteria	ad_group_criterion.topic.path
CriteriaDestinationUrl	deprecated
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
FinalAppUrls	deprecated
FinalMobileUrls	ad_group_criterion.final_mobile_urls
FinalUrls	ad_group_criterion.final_urls
GmailForwards	metrics.gmail_forwards
GmailSaves	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
Id	ad_group_criterion.criterion_id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsNegative	ad_group_criterion.negative
IsRestrict	ad_group.targeting_setting.target_restrictions
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
Status	ad_group_criterion.status
TrackingUrlTemplate	ad_group_criterion.tracking_url_template
UrlCustomParameters	ad_group_criterion.url_custom_parameters
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VerticalId	ad_group_criterion.topic.topic_constant
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Gender Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
ActiveViewImpressions	metrics.active_view_impressions
ActiveViewMeasurability	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
BaseAdGroupId	ad_group.base_ad_group
BaseCampaignId	campaign.base_campaign
BidModifier	ad_group_criterion.bid_modifier
BiddingStrategyId	campaign.bidding_strategy
BiddingStrategyName	bidding_strategy.name
BiddingStrategyType	bidding_strategy.type
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CpcBid	ad_group_criterion.effective_cpc_bid_micros
CpcBidSource	ad_group_criterion.effective_cpc_bid_source
CpmBid	ad_group_criterion.effective_cpm_bid_micros
CpmBidSource	ad_group_criterion.effective_cpm_bid_source
Criteria	ad_group_criterion.gender.type
CriteriaDestinationUrl	deprecated
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
FinalAppUrls	deprecated
FinalMobileUrls	ad_group_criterion.final_mobile_urls
FinalUrls	ad_group_criterion.final_urls
GmailForwards	metrics.gmail_forwards
GmailSaves	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
Id	ad_group_criterion.criterion_id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsNegative	ad_group_criterion.negative
IsRestrict	ad_group.targeting_setting.target_restrictions
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
Status	ad_group_criterion.status
TrackingUrlTemplate	ad_group_criterion.tracking_url_template
UrlCustomParameters	ad_group_criterion.url_custom_parameters
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Geo Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
AdFormat	deprecated
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
AveragePosition	deprecated
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
CityCriteriaId	segments.geo_target_city
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CountryCriteriaId	Use geographic_view.country_criterion_id or user_location_view.country_criterion_id depending upon which view you want
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsTargetingLocation	user_location_view.targeting_location
LocationType	geographic_view.location_type
MetroCriteriaId	segments.geo_target_metro
Month	segments.month
MonthOfYear	segments.month_of_year
MostSpecificCriteriaId	segments.geo_target_most_specific_location
Quarter	segments.quarter
RegionCriteriaId	segments.geo_target_region
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Keywordless Query

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCpc	metrics.average_cpc
AverageCpm	metrics.average_cpm
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
CategoryPaths	deprecated
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CriterionId	segments.webpage
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Domain	deprecated
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
Впечатления	metrics.impressions
Line1	dynamic_search_ads_search_term_view.headline
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
Query	dynamic_search_ads_search_term_view.search_term
QueryTargetingStatus	deprecated
Title	deprecated
Url	dynamic_search_ads_search_term_view.landing_page
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
Week	segments.week
Year	segments.year

Keywords Performance

The AdWords API by default excludes negative keywords whereas the Google Ads API returns them. To duplicate the behavior of the AdWords API in the Google Ads API, add ad_group_criterion.negative = 'false' in the WHERE clause. The KEYWORDS_PERFORMANCE_REPORT in the AdWords API also used to return non-keyword criteria as well as special criterion IDs , neither of which are returned by the Google Ads API in keyword queries. If you need non-keyword criteria (other than special criterion IDs), then you can retrieve them from other criteria views .

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentage	metrics.absolute_top_impression_percentage
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
ActiveViewImpressions	metrics.active_view_impressions
ActiveViewMeasurability	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
ApprovalStatus	ad_group_criterion.approval_status
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
AveragePageviews	metrics.average_page_views
AveragePosition	deprecated
AverageTimeOnSite	metrics.average_time_on_site
BaseAdGroupId	ad_group.base_ad_group
BaseCampaignId	campaign.base_campaign
BiddingStrategyId	campaign.bidding_strategy
BiddingStrategyName	bidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
BiddingStrategySource	deprecated
BiddingStrategyType	campaign.bidding_strategy_type
BounceRate	metrics.bounce_rate
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickAssistedConversionValue	deprecated
ClickAssistedConversions	deprecated
ClickAssistedConversionsOverLastClickConversions	deprecated
ClickType	segments.click_type
Клики	metrics.clicks
ConversionAdjustment	segments.conversion_adjustment
ConversionAdjustmentLagBucket	segments.conversion_or_adjustment_lag_bucket
ConversionCategoryName	segments.conversion_action_category
ConversionLagBucket	segments.conversion_lag_bucket
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CostPerCurrentModelAttributedConversion	metrics.cost_per_current_model_attributed_conversion
CpcBid	ad_group_criterion.effective_cpc_bid_micros
CpcBidSource	ad_group_criterion.effective_cpc_bid_source
CpmBid	ad_group_criterion.effective_cpm_bid_micros
CreativeQualityScore	ad_group_criterion.quality_info.creative_quality_score
Criteria	ad_group_criterion.keyword.text
CriteriaDestinationUrl	deprecated
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CurrentModelAttributedConversionValue	metrics.current_model_attributed_conversions_value
CurrentModelAttributedConversions	metrics.current_model_attributed_conversions
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
EnhancedCpcEnabled	campaign.manual_cpc.enhanced_cpc_enabled || campaign.percent_cpc.enhanced_cpc_enabled
EstimatedAddClicksAtFirstPositionCpc	ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc
EstimatedAddCostAtFirstPositionCpc	ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
FinalAppUrls	deprecated
FinalMobileUrls	ad_group_criterion.final_mobile_urls
FinalUrlSuffix	ad_group_criterion.final_url_suffix
FinalUrls	ad_group_criterion.final_urls
FirstPageCpc	ad_group_criterion.position_estimates.first_page_cpc_micros
FirstPositionCpc	ad_group_criterion.position_estimates.first_position_cpc_micros
GmailForwards	metrics.gmail_forwards
GmailSaves	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
HasQualityScore	deprecated
HistoricalCreativeQualityScore	metrics.historical_creative_quality_score
HistoricalLandingPageQualityScore	metrics.historical_landing_page_quality_score
HistoricalQualityScore	metrics.historical_quality_score
HistoricalSearchPredictedCtr	metrics.historical_search_predicted_ctr
Id	ad_group_criterion.criterion_id
ImpressionAssistedConversionValue	deprecated
ImpressionAssistedConversions	deprecated
ImpressionAssistedConversionsOverLastClickConversions	deprecated
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsNegative	ad_group_criterion.negative
KeywordMatchType	ad_group_criterion.keyword.match_type
LabelIds	Select label.resource_name from the resource ad_group_label
Labels	Select label.name from the resource ad_group_label
Month	segments.month
MonthOfYear	segments.month_of_year
PercentNewVisitors	metrics.percent_new_visitors
PostClickQualityScore	ad_group_criterion.quality_info.post_click_quality_score
QualityScore	ad_group_criterion.quality_info.quality_score
Quarter	segments.quarter
SearchAbsoluteTopImpressionShare	metrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionShare	metrics.search_budget_lost_absolute_top_impression_share
SearchBudgetLostTopImpressionShare	metrics.search_budget_lost_top_impression_share
SearchExactMatchImpressionShare	metrics.search_exact_match_impression_share
SearchImpressionShare	metrics.search_impression_share
SearchPredictedCtr	ad_group_criterion.quality_info.search_predicted_ctr
SearchRankLostAbsoluteTopImpressionShare	metrics.search_rank_lost_absolute_top_impression_share
SearchRankLostImpressionShare	metrics.search_rank_lost_impression_share
SearchRankLostTopImpressionShare	metrics.search_rank_lost_top_impression_share
SearchTopImpressionShare	metrics.search_top_impression_share
Slot	segments.slot
Status	ad_group_criterion.status
SystemServingStatus	ad_group_criterion.system_serving_status
TopImpressionPercentage	metrics.top_impression_percentage
TopOfPageCpc	ad_group_criterion.position_estimates.top_of_page_cpc_micros
TrackingUrlTemplate	ad_group_criterion.tracking_url_template
UrlCustomParameters	ad_group_criterion.url_custom_parameters
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
ValuePerCurrentModelAttributedConversion	metrics.value_per_current_model_attributed_conversion
VerticalId	ad_group_criterion.topic.topic_constant
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Label

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AdWords API to Google Ads API field mapping
AccountDescriptiveName	customer.descriptive_name
AdGroupCreativesCount	deprecated
AdGroupCriteriaCount	deprecated
AdGroupsCount	deprecated
CampaignsCount	deprecated
ExternalCustomerId	customer.id
LabelId	label.id
LabelName	label.name
UserListsCount	deprecated

Landing Page

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AdWords API to Google Ads API field mapping
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
ActiveViewImpressions	metrics.active_view_impressions
ActiveViewMeasurability	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AdvertisingChannelType	campaign.advertising_channel_type
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
AveragePosition	deprecated
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
ConversionRate	metrics.conversions_from_interactions_rate
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerConversion	metrics.cost_per_conversion
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExpandedFinalUrlString	expanded_landing_page_view.expanded_final_url
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
Month	segments.month
MonthOfYear	segments.month_of_year
PercentageMobileFriendlyClicks	metrics.mobile_friendly_clicks_percentage
PercentageValidAcceleratedMobilePagesClicks	metrics.valid_accelerated_mobile_pages_clicks_percentage
Quarter	segments.quarter
Slot	segments.slot
SpeedScore	metrics.speed_score
UnexpandedFinalUrlString	landing_page_view.unexpanded_final_url
ValuePerConversion	metrics.value_per_conversion
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
Week	segments.week
Year	segments.year

Paid Organic Query

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AverageCpc	metrics.average_cpc
AveragePosition	deprecated
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
Клики	metrics.clicks
CombinedAdsOrganicClicks	metrics.combined_clicks
CombinedAdsOrganicClicksPerQuery	metrics.combined_clicks_per_query
CombinedAdsOrganicQueries	metrics.combined_queries
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
ExternalCustomerId	customer.id
Впечатления	metrics.impressions
KeywordId	segments.keyword.ad_group_criterion
KeywordTextMatchingQuery	segments.keyword.info.text
Month	segments.month
MonthOfYear	segments.month_of_year
OrganicAveragePosition	deprecated
OrganicClicks	metrics.organic_clicks
OrganicClicksPerQuery	metrics.organic_clicks_per_query
OrganicImpressions	metrics.organic_impressions
OrganicImpressionsPerQuery	metrics.organic_impressions_per_query
OrganicQueries	metrics.organic_queries
Quarter	segments.quarter
QueryMatchType	deprecated
SearchQuery	paid_organic_search_term_view.search_term
SerpType	segments.search_engine_results_page_type
Week	segments.week
Year	segments.year

Parental Status Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
ActiveViewImpressions	metrics.active_view_impressions
ActiveViewMeasurability	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
BaseAdGroupId	ad_group.base_ad_group
BaseCampaignId	campaign.base_campaign
BidModifier	bidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
BiddingStrategyId	campaign.bidding_strategy
BiddingStrategyName	bidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
BiddingStrategyType	bidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CpcBid	ad_group_criterion.effective_cpc_bid_micros
CpcBidSource	ad_group_criterion.effective_cpc_bid_source
CpmBid	ad_group_criterion.effective_cpm_bid_micros
CpmBidSource	ad_group_criterion.effective_cpm_bid_source
Criteria	ad_group_criterion.parental_status.type
CriteriaDestinationUrl	deprecated
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
FinalAppUrls	deprecated
FinalMobileUrls	ad_group_criterion.final_mobile_urls
FinalUrls	ad_group_criterion.final_urls
GmailForwards	metrics.gmail_forwards
GmailSaves	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
Id	ad_group_criterion.criterion_id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsNegative	ad_group_criterion.negative
IsRestrict	ad_group.targeting_setting.target_restrictions
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
Status	ad_group_criterion.status
TrackingUrlTemplate	ad_group_criterion.tracking_url_template
UrlCustomParameters	ad_group_criterion.url_custom_parameters
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Placeholder

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AdWords API to Google Ads API field mapping
AccountDescriptiveName	customer.descriptive_name
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
AveragePosition	deprecated
CampaignId	campaign
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExtensionPlaceholderCreativeId	ad_group_ad.resource_name
ExtensionPlaceholderType	feed_placeholder_view.placeholder_type
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
Slot	segments.slot
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Placeholder Feed Item

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdId	ad_group_ad.resource_name
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AttributeValues	feed_item.attribute_values
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
AveragePosition	deprecated
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
Criteria	deprecated
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
DevicePreference	feed_item_target.device is available with FROM feed_item_target
DisapprovalShortNames	See feed_item.policy_infos for policy information.
EndTime	feed_item.end_date_time
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
FeedId	feed_item.feed
FeedItemId	feed_item.id
GeoTargetingCriterionId	feed_item_target.feed_item_target_id
GeoTargetingRestriction	feed_item.geo_targeting_restriction
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsSelfAction	segments.interaction_on_this_extension
KeywordMatchType	feed_item_target.keyword.match_type
KeywordTargetingId	feed_item_target.feed_item_target_id
KeywordTargetingMatchType	feed_item_target.keyword.match_type
KeywordTargetingText	feed_item_target.keyword.text
Month	segments.month
MonthOfYear	segments.month_of_year
PlaceholderType	segments.placeholder_type
Quarter	segments.quarter
Scheduling	feed_item_target.ad_schedule
Slot	segments.slot
StartTime	feed_item.start_date_time
Status	feed_item.status
TargetingAdGroupId	feed_item_target.ad_group
TargetingCampaignId	feed_item_target.campaign
UrlCustomParameters	feed_item.url_custom_parameters
ValidationDetails	See feed_item.policy_infos for policy information.
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
Week	segments.week
Year	segments.year

Placement Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
ActiveViewImpressions	metrics.active_view_impressions
ActiveViewMeasurability	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
BaseAdGroupId	ad_group.base_ad_group
BaseCampaignId	campaign.base_campaign
BidModifier	ad_group_criterion.bid_modifier
BiddingStrategyId	campaign.bidding_strategy
BiddingStrategyName	bidding_strategy.name
BiddingStrategyType	bidding_strategy.type
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.all_conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CpcBid	ad_group_criterion.effective_cpc_bid_micros
CpcBidSource	ad_group_criterion.effective_cpc_bid_source
CpmBid	ad_group_criterion.effective_cpm_bid_micros
CpmBidSource	ad_group_criterion.effective_cpm_bid_source
Criteria	ad_group_criterion.placement.url
CriteriaDestinationUrl	deprecated
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
DisplayName	Returns browser url for websites and for YouTube, video and channel.
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
FinalAppUrls	deprecated
FinalMobileUrls	ad_group_criterion.final_mobile_urls
FinalUrls	ad_group_criterion.final_urls
GmailForwards	metrics.gmail_forwards
GmailSaves	metrics.gmail_saves
GmailSecondaryClicks	metrics.gmail_secondary_clicks
Id	ad_group_criterion.criterion_id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsNegative	ad_group_criterion.negative
IsRestrict	ad_group.targeting_setting.target_restrictions
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
Status	ad_group_criterion.status
TrackingUrlTemplate	ad_group_criterion.tracking_url_template
UrlCustomParameters	ad_group_criterion.url_custom_parameters
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Product Partition

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AdWords API to Google Ads API field mapping
AccountDescriptiveName	customer.descriptive_name
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCpc	metrics.average_cpc
AverageCpm	metrics.average_cpm
BenchmarkAverageMaxCpc	metrics.benchmark_average_max_cpc
BenchmarkCtr	metrics.benchmark_ctr
BiddingStrategyType	campaign.bidding_strategy_type
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CpcBid	ad_group_criterion.cpc_bid_micros
CriteriaDestinationUrl	deprecated
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
FinalUrlSuffix	ad_group_criterion.final_url_suffix
Id	ad_group_criterion.criterion_id
Впечатления	metrics.impressions
IsNegative	ad_group_criterion.negative
Month	segments.month
MonthOfYear	segments.month_of_year
ParentCriterionId	ad_group_criterion.listing_group.parent_ad_group_criterion
PartitionType	ad_group_criterion.listing_group.type
ProductGroup	deprecated
Quarter	segments.quarter
SearchAbsoluteTopImpressionShare	metrics.search_absolute_top_impression_share
SearchClickShare	metrics.search_click_share
SearchImpressionShare	metrics.search_impression_share
TrackingUrlTemplate	ad_group_criterion.tracking_url_template
UrlCustomParameters	ad_group_criterion.url_custom_parameters
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Search Query Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentage	metrics.absolute_top_impression_percentage
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
AdFormat	deprecated
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
AveragePosition	deprecated
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CreativeId	ad_group_ad.ad.id
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
DestinationUrl	deprecated
Device	segments.device
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
FinalUrl	ad_group_ad.ad.final_urls
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
KeywordId	segments.keyword.ad_group_criterion
KeywordTextMatchingQuery	segments.keyword.info.text
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
Query	search_term_view.search_term
QueryMatchTypeWithVariant	segments.search_term_match_type
QueryTargetingStatus	search_term_view.status
TopImpressionPercentage	metrics.top_impression_percentage
TrackingUrlTemplate	ad_group_ad.ad.tracking_url_template
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Shared Set

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AdWords API to Google Ads API field mapping
AccountDescriptiveName	customer.descriptive_name
ExternalCustomerId	customer.id
MemberCount	shared_set.member_count
Name	shared_set.name
ReferenceCount	shared_set.reference_count
SharedSetId	shared_set.id
Status	shared_set.status
Type	shared_set.type

Shared Set Criteria

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AdWords API to Google Ads API field mapping
AccountDescriptiveName	customer.descriptive_name
Criteria	shared_criterion.keyword.text OR shared_criterion.placement.url, etc.
ExternalCustomerId	customer.id
Id	shared_criterion.criterion_id
KeywordMatchType	shared_criterion.keyword.match_type
SharedSetId	shared_set.id

Shopping Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveName	customer.descriptive_name
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AggregatorId	segments.product_aggregator_id
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCpc	metrics.average_cpc
Brand	segments.product_brand
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
CategoryL1	segments.product_bidding_category_level1
CategoryL2	segments.product_bidding_category_level2
CategoryL3	segments.product_bidding_category_level3
CategoryL4	segments.product_bidding_category_level4
CategoryL5	segments.product_bidding_category_level5
Channel	segments.product_channel
ChannelExclusivity	segments.product_channel_exclusivity
ClickType	segments.click_type
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CountryCriteriaId	segments.product_country
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomAttribute0	segments.product_custom_attribute0
CustomAttribute1	segments.product_custom_attribute1
CustomAttribute2	segments.product_custom_attribute2
CustomAttribute3	segments.product_custom_attribute3
CustomAttribute4	segments.product_custom_attribute4
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
Впечатления	metrics.impressions
LanguageCriteriaId	segments.product_language
MerchantId	segments.product_merchant_id
Month	segments.month
OfferId	segments.product_item_id
ProductCondition	segments.product_condition
ProductTitle	segments.product_title
ProductTypeL1	segments.product_type_l1
ProductTypeL2	segments.product_type_l2
ProductTypeL3	segments.product_type_l3
ProductTypeL4	segments.product_type_l4
ProductTypeL5	segments.product_type_l5
Quarter	segments.quarter
SearchAbsoluteTopImpressionShare	metrics.search_absolute_top_impression_share
SearchClickShare	metrics.search_click_share
SearchImpressionShare	metrics.search_impression_share
StoreId	segments.product_store_id
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
Week	segments.week
Year	segments.year

URL Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
ActiveViewCpm	metrics.active_view_cpm
ActiveViewCtr	metrics.active_view_ctr
ActiveViewImpressions	metrics.active_view_impressions
ActiveViewMeasurability	metrics.active_view_measurability
ActiveViewMeasurableCost	metrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressions	metrics.active_view_measurable_impressions
ActiveViewViewability	metrics.active_view_viewability
AdFormat	deprecated
AdGroupCriterionStatus	deprecated
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCost	metrics.average_cost
AverageCpc	metrics.average_cpc
AverageCpe	metrics.average_cpe
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.all_conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CriteriaParameters	deprecated
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
DisplayName	detail_placement_view.display_name
Domain	detail_placement_view.group_placement_target_url
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
Впечатления	metrics.impressions
InteractionRate	metrics.interaction_rate
InteractionTypes	metrics.interaction_event_types
Interactions	metrics.interactions
IsAutoOptimized	deprecated
IsBidOnPath	deprecated
IsPathExcluded	deprecated
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
Url	detail_placement_view.target_url
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

User Ad Distance

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCpc	metrics.average_cpc
AverageCpm	metrics.average_cpm
AveragePosition	deprecated
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
DistanceBucket	distance_view.distance_bucket
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
Впечатления	metrics.impressions
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
ValuePerAllConversion	metrics.value_per_all_conversions
ValuePerConversion	metrics.value_per_conversion
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year

Video Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCode	customer.currency_code
AccountDescriptiveName	customer.descriptive_name
AccountTimeZone	customer.time_zone
AdGroupId	ad_group.id
AdGroupName	ad_group.name
AdGroupStatus	ad_group.status
AdNetworkType1	AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2	segments.ad_network_type
AllConversionRate	metrics.all_conversions_from_interactions_rate
AllConversionValue	metrics.all_conversions_value
AllConversions	metrics.all_conversions
AverageCpm	metrics.average_cpm
AverageCpv	metrics.average_cpv
CampaignId	campaign.id
CampaignName	campaign.name
CampaignStatus	campaign.status
ClickType	segments.click_type
Клики	metrics.clicks
ConversionCategoryName	segments.conversion_action_category
ConversionRate	metrics.all_conversions_from_interactions_rate
ConversionTrackerId	segments.conversion_action
ConversionTypeName	segments.conversion_action_name
ConversionValue	metrics.conversions_value
Conversions	metrics.conversions
Расходы	metrics.cost_micros
CostPerAllConversion	metrics.cost_per_all_conversions
CostPerConversion	metrics.cost_per_conversion
CreativeId	ad_group_ad.ad.id
CreativeStatus	ad_group_ad.status
CrossDeviceConversions	metrics.cross_device_conversions
Ctr	metrics.ctr
CustomerDescriptiveName	customer.descriptive_name
Date	segments.date
DayOfWeek	segments.day_of_week
Device	segments.device
EngagementRate	metrics.engagement_rate
Engagements	metrics.engagements
ExternalConversionSource	segments.external_conversion_source
ExternalCustomerId	customer.id
Впечатления	metrics.impressions
Month	segments.month
MonthOfYear	segments.month_of_year
Quarter	segments.quarter
ValuePerAllConversion	metrics.value_per_all_conversions
VideoChannelId	video.channel_id
VideoDuration	video.duration_millis
VideoId	video.id
VideoQuartile100Rate	metrics.video_quartile_p100_rate
VideoQuartile25Rate	metrics.video_quartile_p25_rate
VideoQuartile50Rate	metrics.video_quartile_p50_rate
VideoQuartile75Rate	metrics.video_quartile_p75_rate
VideoTitle	video.title
VideoViewRate	metrics.video_view_rate
VideoViews	metrics.video_views
ViewThroughConversions	metrics.view_through_conversions
Week	segments.week
Year	segments.year