The following table maps the AdWords API reports to the corresponding Google Ads API
resources:
The following tables map AdWords API fields to their equivalents in Google Ads API for
these reports:
AdWords API to Google Ads API field mapping |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
AveragePosition | deprecated |
CanManageClients | customer.manager |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ContentBudgetLostImpressionShare | metrics.content_budget_lost_impression_share |
ContentImpressionShare | metrics.content_impression_share |
ContentRankLostImpressionShare | metrics.content_rank_lost_impression_share |
ConversionAdjustment | segments.conversion_adjustment |
ConversionAdjustmentLagBucket | segments.conversion_or_adjustment_lag_bucket |
ConversionCategoryName | segments.conversion_action_category |
ConversionLagBucket | segments.conversion_lag_bucket |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
HourOfDay | segments.hour |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
InvalidClickRate | metrics.invalid_click_rate |
InvalidClicks | metrics.invalid_clicks |
IsAutoTaggingEnabled | customer.auto_tagging_enabled |
IsTestAccount | customer.test_account |
Month | segments.month |
MonthOfYear | segments.month_of_year |
Quarter | segments.quarter |
SearchBudgetLostImpressionShare | metrics.search_budget_lost_impression_share |
SearchExactMatchImpressionShare | metrics.search_exact_match_impression_share |
SearchImpressionShare | metrics.search_impression_share |
SearchRankLostImpressionShare | metrics.search_rank_lost_impression_share |
Slot | segments.slot |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AbsoluteTopImpressionPercentage | metrics.absolute_top_impression_percentage |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdGroupDesktopBidModifier | see ad_group_bid_modifier resource |
AdGroupId | ad_group.id |
AdGroupMobileBidModifier | see ad_group_bid_modifier resource |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdGroupTabletBidModifier | see ad_group_bid_modifier resource |
AdGroupType | ad_group.type |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type. |
AdNetworkType2 | segments.ad_network_type |
AdRotationMode | ad_group.ad_rotation_mode |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
AveragePageviews | metrics.average_page_views |
AveragePosition | deprecated |
AverageTimeOnSite | metrics.average_time_on_site |
BaseAdGroupId | ad_group.base_ad_group |
BaseCampaignId | campaign.base_campaign |
BiddingStrategyId | campaign.bidding_strategy |
BiddingStrategyName | bidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign. |
BiddingStrategySource | deprecated |
BiddingStrategyType | campaign.bidding_strategy_type |
BounceRate | metrics.bounce_rate |
CampaignId | campaign.id |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickAssistedConversionValue | deprecated |
ClickAssistedConversions | deprecated |
ClickAssistedConversionsOverLastClickConversions | deprecated |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ContentBidCriterionTypeGroup | ad_group.display_custom_bid_dimension |
ContentImpressionShare | metrics.content_impression_share |
ContentRankLostImpressionShare | metrics.content_rank_lost_impression_share |
ConversionAdjustment | segments.conversion_adjustment |
ConversionAdjustmentLagBucket | segments.conversion_or_adjustment_lag_bucket |
ConversionCategoryName | segments.conversion_action_category |
ConversionLagBucket | segments.conversion_lag_bucket |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CostPerCurrentModelAttributedConversion | metrics.cost_per_current_model_attributed_conversion |
CpcBid | ad_group.cpc_bid_micros |
CpmBid | ad_group.cpm_bid_micros |
CpvBid | ad_group.cpv_bid_micros |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CurrentModelAttributedConversionValue | metrics.current_model_attributed_conversions_value |
CurrentModelAttributedConversions | metrics.current_model_attributed_conversions |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
EffectiveTargetRoas | ad_group.effective_target_roas |
EffectiveTargetRoasSource | ad_group.effective_target_roas_source |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
EnhancedCpcEnabled | It can be mapped to one of the two attributes depending on the bidding strategy.campaign.manual_cpc.enhanced_cpc_enabled, campaign.percent_cpc.enhanced_cpc_enabled |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FinalUrlSuffix | ad_group.final_url_suffix |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
HourOfDay | segments.hour |
ImpressionAssistedConversionValue | deprecated |
ImpressionAssistedConversions | deprecated |
ImpressionAssistedConversionsOverLastClickConversions | deprecated |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
LabelIds | Select label.resource_name from the resource ad_group_ad_label |
Labels | Select label.resource_name from the resource ad_group_ad_label |
Month | segments.month |
MonthOfYear | segments.month_of_year |
NumOfflineImpressions | metrics.phone_impressions |
NumOfflineInteractions | metrics.phone_calls |
OfflineInteractionRate | metrics.phone_through_rate |
PercentNewVisitors | metrics.percent_new_visitors |
Quarter | segments.quarter |
RelativeCtr | metrics.relative_ctr |
SearchAbsoluteTopImpressionShare | metrics.search_absolute_top_impression_share |
SearchBudgetLostAbsoluteTopImpressionShare | metrics.search_budget_lost_absolute_top_impression_share |
SearchBudgetLostTopImpressionShare | metrics.search_budget_lost_top_impression_share |
SearchExactMatchImpressionShare | metrics.search_exact_match_impression_share |
SearchImpressionShare | metrics.search_impression_share |
SearchRankLostAbsoluteTopImpressionShare | metrics.search_rank_lost_absolute_top_impression_share |
SearchRankLostImpressionShare | metrics.search_rank_lost_impression_share |
SearchRankLostTopImpressionShare | metrics.search_rank_lost_top_impression_share |
SearchTopImpressionShare | metrics.search_top_impression_share |
Slot | segments.slot |
TargetCpa | ad_group.effective_target_cpa_micros |
TargetCpaBidSource | ad_group.effective_target_cpa_source |
TopImpressionPercentage | metrics.top_impression_percentage |
TrackingUrlTemplate | ad_group.tracking_url_template |
UrlCustomParameters | ad_group.url_custom_parameters |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
ValuePerCurrentModelAttributedConversion | metrics.value_per_current_model_attributed_conversion |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AbsoluteTopImpressionPercentage | metrics.absolute_top_impression_percentage |
AccentColor | ad_group_ad.ad.legacy_responsive_display_ad.accent_color |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdGroupId | ad_group.id |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AdStrengthInfo | ad_group_ad.ad_strength |
AdType | ad_group_ad.ad.type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AllowFlexibleColor | ad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color |
Automated | ad_group_ad.ad.added_by_google_ads |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
AveragePageviews | metrics.average_page_views |
AveragePosition | deprecated |
AverageTimeOnSite | metrics.average_time_on_site |
BaseAdGroupId | ad_group.base_ad_group |
BaseCampaignId | campaign.base_campaign |
BounceRate | metrics.bounce_rate |
BusinessName | ad_group_ad.ad.legacy_responsive_display_ad.business_name |
CallOnlyPhoneNumber | ad_group_ad.ad.call_ad.phone_number |
CallToActionText | ad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text |
CampaignId | campaign.id |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickAssistedConversionValue | deprecated |
ClickAssistedConversions | deprecated |
ClickAssistedConversionsOverLastClickConversions | deprecated |
ClickType | segments.click_type |
Clicks | metrics.clicks |
CombinedApprovalStatus | ad_group_ad.policy_summary.approval_status |
ConversionAdjustment | segments.conversion_adjustment |
ConversionAdjustmentLagBucket | segments.conversion_or_adjustment_lag_bucket |
ConversionCategoryName | segments.conversion_action_category |
ConversionLagBucket | segments.conversion_lag_bucket |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CostPerCurrentModelAttributedConversion | metrics.cost_per_current_model_attributed_conversion |
CreativeDestinationUrl | deprecated |
CreativeFinalAppUrls | deprecated |
CreativeFinalMobileUrls | ad_group_ad.ad.final_mobile_urls |
CreativeFinalUrls | ad_group_ad.ad.final_urls |
CreativeTrackingUrlTemplate | ad_group_ad.ad.tracking_url_template |
CreativeUrlCustomParameters | ad_group_ad.ad.url_custom_parameters |
CriterionId | segments.keyword.ad_group_criterion |
CriterionType | deprecated |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CurrentModelAttributedConversionValue | metrics.current_model_attributed_conversions_value |
CurrentModelAttributedConversions | metrics.current_model_attributed_conversions |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Description | ad_group_ad.ad.legacy_responsive_display_ad.description OR ad_group_ad.ad.expanded_text_ad.description |
Description1 | ad_group_ad.ad.text_ad.description1 OR ad_group_ad.ad.call_ad.description1 |
Description2 | ad_group_ad.ad.text_ad.description2 OR ad_group_ad.ad.call_ad.description2 |
Device | segments.device |
DevicePreference | ad_group_ad.ad.device_preference |
DisplayUrl | ad_group_ad.ad.display_url |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
EnhancedDisplayCreativeLandscapeLogoImageMediaId | ad_group_ad.ad.legacy_responsive_display_ad.logo_image |
EnhancedDisplayCreativeLogoImageMediaId | ad_group_ad.ad.legacy_responsive_display_ad.square_logo_image |
EnhancedDisplayCreativeMarketingImageMediaId | ad_group_ad.ad.legacy_responsive_display_ad.marketing_image |
EnhancedDisplayCreativeMarketingImageSquareMediaId | ad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image |
ExpandedDynamicSearchCreativeDescription2 | ad_group_ad.ad.expanded_dynamic_search_ad.description |
ExpandedTextAdDescription2 | ad_group_ad.ad.expanded_text_ad.description2 |
ExpandedTextAdHeadlinePart3 | ad_group_ad.ad.expanded_text_ad.headline_part3 |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FormatSetting | ad_group_ad.ad.legacy_responsive_display_ad.format_setting |
GmailCreativeHeaderImageMediaId | ad_group_ad.ad.gmail_ad.header_image |
GmailCreativeLogoImageMediaId | ad_group_ad.ad.gmail_ad.teaser.logo_image |
GmailCreativeMarketingImageMediaId | ad_group_ad.ad.gmail_ad.marketing_image |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
GmailTeaserBusinessName | ad_group_ad.ad.gmail_ad.teaser.business_name |
GmailTeaserDescription | ad_group_ad.ad.gmail_ad.teaser.description |
GmailTeaserHeadline | ad_group_ad.ad.gmail_ad.teaser.headline |
Headline | ad_group_ad.ad.text_ad.headline |
HeadlinePart1 | ad_group_ad.ad.expanded_text_ad.headline_part1 |
HeadlinePart2 | ad_group_ad.ad.expanded_text_ad.headline_part2 |
Id | ad_group_ad.ad.id |
ImageAdUrl | ad_group_ad.ad.image_ad.image_url |
ImageCreativeImageHeight | ad_group_ad.ad.image_ad.pixel_height |
ImageCreativeImageWidth | ad_group_ad.ad.image_ad.pixel_width |
ImageCreativeMimeType | ad_group_ad.ad.image_ad.mime_type |
ImageCreativeName | ad_group_ad.ad.name |
ImpressionAssistedConversionValue | deprecated |
ImpressionAssistedConversions | deprecated |
ImpressionAssistedConversionsOverLastClickConversions | deprecated |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
IsNegative | ad_group_criterion.negative |
LabelIds | Select label.resource_name from the resource ad_group_ad_label |
Labels | Select label.name from the resource ad_group_ad_label |
LongHeadline | ad_group_ad.ad.legacy_responsive_display_ad.long_headline |
MainColor | ad_group_ad.ad.legacy_responsive_display_ad.main_color |
MarketingImageCallToActionText | ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text |
MarketingImageCallToActionTextColor | ad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text_color |
MarketingImageDescription | ad_group_ad.ad.gmail_ad.marketing_image_headline |
MarketingImageHeadline | ad_group_ad.ad.gmail_ad.marketing_image_description |
Month | segments.month |
MonthOfYear | segments.month_of_year |
MultiAssetResponsiveDisplayAdAccentColor | ad_group_ad.ad.responsive_display_ad.accent_color |
MultiAssetResponsiveDisplayAdAllowFlexibleColor | ad_group_ad.ad.responsive_display_ad.allow_flexible_color |
MultiAssetResponsiveDisplayAdBusinessName | ad_group_ad.ad.responsive_display_ad.business_name |
MultiAssetResponsiveDisplayAdCallToActionText | ad_group_ad.ad.responsive_display_ad.call_to_action_text |
MultiAssetResponsiveDisplayAdDescriptions | ad_group_ad.ad.responsive_display_ad.descriptions |
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix | ad_group_ad.ad.responsive_display_ad.price_prefix |
MultiAssetResponsiveDisplayAdDynamicSettingsPromoText | ad_group_ad.ad.responsive_display_ad.promo_text |
MultiAssetResponsiveDisplayAdFormatSetting | ad_group_ad.ad.responsive_display_ad.format_setting |
MultiAssetResponsiveDisplayAdHeadlines | ad_group_ad.ad.responsive_display_ad.headlines |
MultiAssetResponsiveDisplayAdLandscapeLogoImages | ad_group_ad.ad.responsive_display_ad.logo_images |
MultiAssetResponsiveDisplayAdLogoImages | ad_group_ad.ad.responsive_display_ad.square_logo_images |
MultiAssetResponsiveDisplayAdLongHeadline | ad_group_ad.ad.responsive_display_ad.long_headline |
MultiAssetResponsiveDisplayAdMainColor | ad_group_ad.ad.responsive_display_ad.main_color |
MultiAssetResponsiveDisplayAdMarketingImages | ad_group_ad.ad.responsive_display_ad.marketing_images |
MultiAssetResponsiveDisplayAdSquareMarketingImages | ad_group_ad.ad.responsive_display_ad.square_marketing_images |
MultiAssetResponsiveDisplayAdYouTubeVideos | ad_group_ad.ad.responsive_display_ad.youtube_videos |
Path1 | ad_group_ad.ad.expanded_text_ad.path1 |
Path2 | ad_group_ad.ad.expanded_text_ad.path2 |
PercentNewVisitors | metrics.percent_new_visitors |
PolicySummary | The components of policy summary must be selected individually: ad_group_ad.policy_summary.policy_topic_entries, ad_group_ad.policy_summary.review_state, ad_group_ad.policy_summary.approval_status |
PricePrefix | ad_group_ad.ad.legacy_responsive_display_ad.price_prefix |
PromoText | ad_group_ad.ad.legacy_responsive_display_ad.promo_text |
Quarter | segments.quarter |
ResponsiveSearchAdDescriptions | ad_group_ad.ad.responsive_search_ad.descriptions |
ResponsiveSearchAdHeadlines | ad_group_ad.ad.responsive_search_ad.headlines |
ResponsiveSearchAdPath1 | ad_group_ad.ad.responsive_search_ad.path1 |
ResponsiveSearchAdPath2 | ad_group_ad.ad.responsive_search_ad.path2 |
ShortHeadline | ad_group_ad.ad.legacy_responsive_display_ad.short_headline |
Slot | segments.slot |
Status | ad_group_ad.status |
SystemManagedEntitySource | ad_group_ad.ad.system_managed_resource_source |
TopImpressionPercentage | metrics.top_impression_percentage |
UniversalAppAdDescriptions | ad_group_ad.ad.app_ad.descriptions |
UniversalAppAdHeadlines | ad_group_ad.ad.app_ad.headlines |
UniversalAppAdHtml5MediaBundles | ad_group_ad.ad.app_ad.html5_media_bundles |
UniversalAppAdImages | ad_group_ad.ad.app_ad.images |
UniversalAppAdMandatoryAdText | ad_group_ad.ad.app_ad.mandatory_ad_text |
UniversalAppAdYouTubeVideos | ad_group_ad.ad.app_ad.youtube_videos |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
ValuePerCurrentModelAttributedConversion | metrics.value_per_current_model_attributed_conversion |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdGroupId | ad_group.id |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
BaseAdGroupId | ad_group.base_ad_group |
BaseCampaignId | campaign.base_campaign |
BidModifier | ad_group_criterion.bid_modifier |
BiddingStrategyId | campaign.bidding_strategy |
BiddingStrategyName | bidding_strategy.name |
BiddingStrategyType | campaign.bidding_strategy_type |
CampaignId | campaign.id |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ConversionCategoryName | segments.conversion_action_category |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CpcBid | ad_group_criterion.effective_cpc_bid_micros |
CpcBidSource | ad_group_criterion.effective_cpc_bid_source |
CpmBid | ad_group_criterion.effective_cpm_bid_micros |
CpmBidSource | ad_group_criterion.effective_cpm_bid_source |
Criteria | ad_group_criterion.age_range.type |
CriteriaDestinationUrl | deprecated |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FinalAppUrls | deprecated |
FinalMobileUrls | ad_group_criterion.final_mobile_urls |
FinalUrls | ad_group_criterion.final_urls |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
Id | ad_group_criterion.criterion_id |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
IsNegative | ad_group_criterion.negative |
IsRestrict | ad_group.targeting_setting.target_restrictions |
Month | segments.month |
MonthOfYear | segments.month_of_year |
Quarter | segments.quarter |
Status | ad_group_criterion.status |
TrackingUrlTemplate | ad_group_criterion.tracking_url_template |
UrlCustomParameters | ad_group_criterion.url_custom_parameters |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdGroupId | ad_group.id |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
AveragePosition | deprecated |
BaseAdGroupId | ad_group.base_ad_group |
BaseCampaignId | campaign.base_campaign |
BidModifier | This should be campaign/ad group bid modifier depending on the view. |
BiddingStrategyId | campaign.bidding_strategy |
BiddingStrategyName | bidding_strategy.name must be selected withy the resources bidding_strategy or campaign. |
BiddingStrategyType | campaign.bidding_strategy.type must be selected withy the resources bidding_strategy or campaign. |
CampaignId | ad_group.campaign |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ConversionCategoryName | segments.conversion_action_category |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CpcBid | This should be campaign/ad group criterion depending on the view. |
CpcBidSource | ad_group_criterion.effective_cpc_bid_source |
CpmBid | ad_group_criterion.effective_cpm_bid_micros |
CpmBidSource | ad_group_criterion.effective_cpm_bid_source |
Criteria | Either ad_group_criterion.user_list.user_list from ad_group_audience_view or campaign_criterion.user_list.user_list from campaign_audience_view. |
CriteriaDestinationUrl | deprecated |
CriterionAttachmentLevel | deprecated |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FinalAppUrls | deprecated |
FinalMobileUrls | ad_group_criterion.final_mobile_urls |
FinalUrls | ad_group_criterion.final_urls |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
Id | ad_group_criterion.criterion_id |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
IsRestrict | ad_group.targeting_setting.target_restrictions |
Month | segments.month |
MonthOfYear | segments.month_of_year |
Quarter | segments.quarter |
Slot | segments.slot |
Status | ad_group_criterion.status |
TrackingUrlTemplate | ad_group.tracking_url_template |
UrlCustomParameters | ad_group.url_custom_parameters |
UserListName | user_list.name |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AccountDescriptiveName | customer.descriptive_name |
AdGroupCount | deprecated |
AdGroupCriteriaCount | deprecated |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AverageCpc | metrics.average_cpc |
AverageCpm | metrics.average_cpm |
AveragePosition | deprecated |
CampaignCount | bidding_strategy.campaign_count |
Clicks | metrics.clicks |
ConversionCategoryName | segments.conversion_action_category |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
HourOfDay | segments.hour |
Id | bidding_strategy.id |
Impressions | metrics.impressions |
Month | segments.month |
MonthOfYear | segments.month_of_year |
Name | bidding_strategy.name must be selected withy the resources bidding_strategy or campaign. |
NonRemovedAdGroupCount | deprecated |
NonRemovedAdGroupCriteriaCount | deprecated |
NonRemovedCampaignCount | bidding_strategy.non_removed_campaign_count |
PageOnePromotedBidCeiling | deprecated |
PageOnePromotedBidChangesForRaisesOnly | deprecated |
PageOnePromotedBidModifier | deprecated |
PageOnePromotedRaiseBidWhenBudgetConstrained | deprecated |
PageOnePromotedRaiseBidWhenLowQualityScore | deprecated |
PageOnePromotedStrategyGoal | deprecated |
Quarter | segments.quarter |
Status | bidding_strategy.status |
TargetCpa | bidding_strategy.target_cpa.target_cpa_micros |
TargetCpaMaxCpcBidCeiling | bidding_strategy.target_cpa.cpc_bid_ceiling_micros |
TargetCpaMaxCpcBidFloor | bidding_strategy.target_cpa.cpc_bid_floor_micros |
TargetOutrankShare | deprecated |
TargetOutrankShareBidChangesForRaisesOnly | deprecated |
TargetOutrankShareCompetitorDomain | deprecated |
TargetOutrankShareMaxCpcBidCeiling | deprecated |
TargetOutrankShareRaiseBidWhenLowQualityScore | deprecated |
TargetRoas | bidding_strategy.target_roas.target_roas |
TargetRoasBidCeiling | bidding_strategy.target_roas.cpc_bid_ceiling_micros |
TargetRoasBidFloor | bidding_strategy.target_roas.cpc_bid_floor_micros |
TargetSpendBidCeiling | bidding_strategy.target_spend.cpc_bid_ceiling_micros |
TargetSpendSpendTarget | bidding_strategy.target_spend.target_spend_micros |
Type | bidding_strategy.type |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AbsoluteTopImpressionPercentage | metrics.absolute_top_impression_percentage |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AdvertisingChannelSubType | campaign.advertising_channel_sub_type |
AdvertisingChannelType | campaign.advertising_channel_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
Amount | campaign_budget.amount_micros |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
AverageFrequency | deprecated |
AveragePageviews | metrics.average_page_views |
AveragePosition | deprecated |
AverageTimeOnSite | metrics.average_time_on_site |
BaseCampaignId | campaign.base_campaign |
BiddingStrategyId | campaign.bidding_strategy |
BiddingStrategyName | bidding_strategy.name |
BiddingStrategyType | campaign.bidding_strategy_type |
BounceRate | metrics.bounce_rate |
BudgetId | campaign.campaign_budget |
CampaignDesktopBidModifier | Not available with 'FROM campaign'. However, you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries. |
CampaignGroupId | deprecated |
CampaignId | campaign.id |
CampaignMobileBidModifier | Not available with 'FROM campaign'. However, you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries. |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
CampaignTabletBidModifier | Not available with 'FROM campaign'. However, you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries. |
CampaignTrialType | campaign.experiment_type |
ClickAssistedConversionValue | deprecated |
ClickAssistedConversions | deprecated |
ClickAssistedConversionsOverLastClickConversions | deprecated |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ContentBudgetLostImpressionShare | metrics.content_budget_lost_impression_share |
ContentImpressionShare | metrics.content_impression_share |
ContentRankLostImpressionShare | metrics.content_rank_lost_impression_share |
ConversionAdjustment | segments.conversion_adjustment |
ConversionAdjustmentLagBucket | segments.conversion_or_adjustment_lag_bucket |
ConversionAttributionEventType | segments.conversion_attribution_event_type |
ConversionCategoryName | segments.conversion_action_category |
ConversionLagBucket | segments.conversion_lag_bucket |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CostPerCurrentModelAttributedConversion | metrics.cost_per_current_model_attributed_conversion |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CurrentModelAttributedConversionValue | metrics.current_model_attributed_conversions_value |
CurrentModelAttributedConversions | metrics.current_model_attributed_conversions |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
EndDate | campaign.end_date |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
EnhancedCpcEnabled | It can be mapped to one of the two attributes, depending on the bidding strategy.campaign.manual_cpc.enhanced_cpc_enabled, campaign.percent_cpc.enhanced_cpc_enabled |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FinalUrlSuffix | campaign.final_url_suffix |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
HasRecommendedBudget | campaign_budget.has_recommended_budget |
HourOfDay | segments.hour |
ImpressionAssistedConversionValue | deprecated |
ImpressionAssistedConversions | deprecated |
ImpressionAssistedConversionsOverLastClickConversions | deprecated |
ImpressionReach | deprecated |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
InvalidClickRate | metrics.invalid_click_rate |
InvalidClicks | metrics.invalid_clicks |
IsBudgetExplicitlyShared | campaign_budget.explicitly_shared |
LabelIds | Select label.resource_name from the resource campaign_label |
Labels | Select label.resource_name from the resource campaign_label |
MaximizeConversionValueTargetRoas | campaign.maximize_conversion_value.target_roas |
Month | segments.month |
MonthOfYear | segments.month_of_year |
NumOfflineImpressions | metrics.phone_impressions |
NumOfflineInteractions | metrics.phone_calls |
OfflineInteractionRate | metrics.phone_through_rate |
PercentNewVisitors | metrics.percent_new_visitors |
Period | campaign_budget.period |
Quarter | segments.quarter |
RecommendedBudgetAmount | campaign_budget.recommended_budget_amount_micros |
RelativeCtr | metrics.relative_ctr |
SearchAbsoluteTopImpressionShare | metrics.search_absolute_top_impression_share |
SearchBudgetLostAbsoluteTopImpressionShare | metrics.search_budget_lost_absolute_top_impression_share |
SearchBudgetLostImpressionShare | metrics.search_budget_lost_impression_share |
SearchBudgetLostTopImpressionShare | metrics.search_budget_lost_top_impression_share |
SearchClickShare | metrics.search_click_share |
SearchExactMatchImpressionShare | metrics.search_exact_match_impression_share |
SearchImpressionShare | metrics.search_impression_share |
SearchRankLostAbsoluteTopImpressionShare | metrics.search_rank_lost_absolute_top_impression_share |
SearchRankLostImpressionShare | metrics.search_rank_lost_impression_share |
SearchRankLostTopImpressionShare | metrics.search_rank_lost_top_impression_share |
SearchTopImpressionShare | metrics.search_top_impression_share |
ServingStatus | campaign.serving_status |
Slot | segments.slot |
StartDate | campaign.start_date |
TopImpressionPercentage | metrics.top_impression_percentage |
TotalAmount | campaign_budget.total_amount_micros |
TrackingUrlTemplate | campaign.tracking_url_template |
UrlCustomParameters | campaign.url_custom_parameters |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
ValuePerCurrentModelAttributedConversion | metrics.value_per_current_model_attributed_conversion |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdGroupId | ad_group.id |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
BaseAdGroupId | ad_group.base_ad_group |
BaseCampaignId | campaign.base_campaign |
BiddingStrategyId | campaign.bidding_strategy |
BiddingStrategyName | bidding_strategy.name must be selected with the resources bidding_strategy and campaign. |
BiddingStrategyType | campaign.bidding_strategy_type |
CampaignId | campaign.id |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ConversionCategoryName | segments.conversion_action_category |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CpcBid | ad_group_criterion.effective_cpc_bid_micros |
CpcBidSource | ad_group_criterion.effective_cpc_bid_source |
CpmBid | ad_group_criterion.effective_cpm_bid_micros |
CpmBidSource | ad_group_criterion.effective_cpm_bid_source |
CpvBid | ad_group_criterion.effective_cpv_bid_micros |
CpvBidSource | ad_group_criterion.effective_cpv_bid_source |
Criteria | ad_group_criterion.keyword.text |
CriteriaDestinationUrl | deprecated |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FinalAppUrls | deprecated |
FinalMobileUrls | ad_group_criterion.final_mobile_urls |
FinalUrls | ad_group_criterion.final_urls |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
Id | ad_group_criterion.criterion_id |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
IsNegative | ad_group_criterion.negative |
IsRestrict | ad_group.targeting_setting.target_restrictions |
Month | segments.month |
MonthOfYear | segments.month_of_year |
Quarter | segments.quarter |
Status | ad_group_criterion.status |
TrackingUrlTemplate | ad_group_criterion.tracking_url_template |
UrlCustomParameters | ad_group_criterion.url_custom_parameters |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdGroupId | ad_group.id |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
BaseAdGroupId | ad_group.base_ad_group |
BaseCampaignId | campaign.base_campaign |
BidModifier | ad_group_criterion.bid_modifier |
BiddingStrategyId | campaign.bidding_strategy |
BiddingStrategyName | bidding_strategy.name must be selected with the resources bidding_strategy and campaign. |
BiddingStrategyType | campaign.bidding_strategy_type |
CampaignId | campaign.id |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ConversionCategoryName | segments.conversion_action_category |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CpcBid | ad_group_criterion.effective_cpc_bid_micros |
CpcBidSource | ad_group_criterion.effective_cpc_bid_source |
CpmBid | ad_group_criterion.effective_cpm_bid_micros |
CpmBidSource | ad_group_criterion.effective_cpm_bid_source |
Criteria | ad_group_criterion.topic.path |
CriteriaDestinationUrl | deprecated |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FinalAppUrls | deprecated |
FinalMobileUrls | ad_group_criterion.final_mobile_urls |
FinalUrls | ad_group_criterion.final_urls |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
Id | ad_group_criterion.criterion_id |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
IsNegative | ad_group_criterion.negative |
IsRestrict | ad_group.targeting_setting.target_restrictions |
Month | segments.month |
MonthOfYear | segments.month_of_year |
Quarter | segments.quarter |
Status | ad_group_criterion.status |
TrackingUrlTemplate | ad_group_criterion.tracking_url_template |
UrlCustomParameters | ad_group_criterion.url_custom_parameters |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
VerticalId | ad_group_criterion.topic.topic_constant |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdGroupId | ad_group.id |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
BaseAdGroupId | ad_group.base_ad_group |
BaseCampaignId | campaign.base_campaign |
BidModifier | ad_group_criterion.bid_modifier |
BiddingStrategyId | campaign.bidding_strategy |
BiddingStrategyName | bidding_strategy.name |
BiddingStrategyType | bidding_strategy.type |
CampaignId | campaign.id |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ConversionCategoryName | segments.conversion_action_category |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CpcBid | ad_group_criterion.effective_cpc_bid_micros |
CpcBidSource | ad_group_criterion.effective_cpc_bid_source |
CpmBid | ad_group_criterion.effective_cpm_bid_micros |
CpmBidSource | ad_group_criterion.effective_cpm_bid_source |
Criteria | ad_group_criterion.gender.type |
CriteriaDestinationUrl | deprecated |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FinalAppUrls | deprecated |
FinalMobileUrls | ad_group_criterion.final_mobile_urls |
FinalUrls | ad_group_criterion.final_urls |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
Id | ad_group_criterion.criterion_id |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
IsNegative | ad_group_criterion.negative |
IsRestrict | ad_group.targeting_setting.target_restrictions |
Month | segments.month |
MonthOfYear | segments.month_of_year |
Quarter | segments.quarter |
Status | ad_group_criterion.status |
TrackingUrlTemplate | ad_group_criterion.tracking_url_template |
UrlCustomParameters | ad_group_criterion.url_custom_parameters |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
The AdWords API by default excludes negative keywords whereas the Google Ads API
returns them. To duplicate the behavior of the AdWords API in the Google Ads API, add
ad_group_criterion.negative = 'false'
in the WHERE
clause. The
KEYWORDS_PERFORMANCE_REPORT
in the AdWords API also used to return
non-keyword criteria as well as
special criterion IDs,
neither of which are returned by the Google Ads API in keyword queries. If you need
non-keyword criteria (other than special criterion IDs), then you can retrieve
them from other criteria views.
AdWords API to Google Ads API field mapping |
AbsoluteTopImpressionPercentage | metrics.absolute_top_impression_percentage |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdGroupId | ad_group.id |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
ApprovalStatus | ad_group_criterion.approval_status |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
AveragePageviews | metrics.average_page_views |
AveragePosition | deprecated |
AverageTimeOnSite | metrics.average_time_on_site |
BaseAdGroupId | ad_group.base_ad_group |
BaseCampaignId | campaign.base_campaign |
BiddingStrategyId | campaign.bidding_strategy |
BiddingStrategyName | bidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign. |
BiddingStrategySource | deprecated |
BiddingStrategyType | campaign.bidding_strategy_type |
BounceRate | metrics.bounce_rate |
CampaignId | campaign.id |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickAssistedConversionValue | deprecated |
ClickAssistedConversions | deprecated |
ClickAssistedConversionsOverLastClickConversions | deprecated |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ConversionAdjustment | segments.conversion_adjustment |
ConversionAdjustmentLagBucket | segments.conversion_or_adjustment_lag_bucket |
ConversionCategoryName | segments.conversion_action_category |
ConversionLagBucket | segments.conversion_lag_bucket |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CostPerCurrentModelAttributedConversion | metrics.cost_per_current_model_attributed_conversion |
CpcBid | ad_group_criterion.effective_cpc_bid_micros |
CpcBidSource | ad_group_criterion.effective_cpc_bid_source |
CpmBid | ad_group_criterion.effective_cpm_bid_micros |
CreativeQualityScore | ad_group_criterion.quality_info.creative_quality_score |
Criteria | ad_group_criterion.keyword.text |
CriteriaDestinationUrl | deprecated |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CurrentModelAttributedConversionValue | metrics.current_model_attributed_conversions_value |
CurrentModelAttributedConversions | metrics.current_model_attributed_conversions |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
EnhancedCpcEnabled | campaign.manual_cpc.enhanced_cpc_enabled || campaign.percent_cpc.enhanced_cpc_enabled |
EstimatedAddClicksAtFirstPositionCpc | ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc |
EstimatedAddCostAtFirstPositionCpc | ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FinalAppUrls | deprecated |
FinalMobileUrls | ad_group_criterion.final_mobile_urls |
FinalUrlSuffix | ad_group_criterion.final_url_suffix |
FinalUrls | ad_group_criterion.final_urls |
FirstPageCpc | ad_group_criterion.position_estimates.first_page_cpc_micros |
FirstPositionCpc | ad_group_criterion.position_estimates.first_position_cpc_micros |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
HasQualityScore | deprecated |
HistoricalCreativeQualityScore | metrics.historical_creative_quality_score |
HistoricalLandingPageQualityScore | metrics.historical_landing_page_quality_score |
HistoricalQualityScore | metrics.historical_quality_score |
HistoricalSearchPredictedCtr | metrics.historical_search_predicted_ctr |
Id | ad_group_criterion.criterion_id |
ImpressionAssistedConversionValue | deprecated |
ImpressionAssistedConversions | deprecated |
ImpressionAssistedConversionsOverLastClickConversions | deprecated |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
IsNegative | ad_group_criterion.negative |
KeywordMatchType | ad_group_criterion.keyword.match_type |
LabelIds | Select label.resource_name from the resource ad_group_label |
Labels | Select label.name from the resource ad_group_label |
Month | segments.month |
MonthOfYear | segments.month_of_year |
PercentNewVisitors | metrics.percent_new_visitors |
PostClickQualityScore | ad_group_criterion.quality_info.post_click_quality_score |
QualityScore | ad_group_criterion.quality_info.quality_score |
Quarter | segments.quarter |
SearchAbsoluteTopImpressionShare | metrics.search_absolute_top_impression_share |
SearchBudgetLostAbsoluteTopImpressionShare | metrics.search_budget_lost_absolute_top_impression_share |
SearchBudgetLostTopImpressionShare | metrics.search_budget_lost_top_impression_share |
SearchExactMatchImpressionShare | metrics.search_exact_match_impression_share |
SearchImpressionShare | metrics.search_impression_share |
SearchPredictedCtr | ad_group_criterion.quality_info.search_predicted_ctr |
SearchRankLostAbsoluteTopImpressionShare | metrics.search_rank_lost_absolute_top_impression_share |
SearchRankLostImpressionShare | metrics.search_rank_lost_impression_share |
SearchRankLostTopImpressionShare | metrics.search_rank_lost_top_impression_share |
SearchTopImpressionShare | metrics.search_top_impression_share |
Slot | segments.slot |
Status | ad_group_criterion.status |
SystemServingStatus | ad_group_criterion.system_serving_status |
TopImpressionPercentage | metrics.top_impression_percentage |
TopOfPageCpc | ad_group_criterion.position_estimates.top_of_page_cpc_micros |
TrackingUrlTemplate | ad_group_criterion.tracking_url_template |
UrlCustomParameters | ad_group_criterion.url_custom_parameters |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
ValuePerCurrentModelAttributedConversion | metrics.value_per_current_model_attributed_conversion |
VerticalId | ad_group_criterion.topic.topic_constant |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdGroupId | ad_group.id |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
BaseAdGroupId | ad_group.base_ad_group |
BaseCampaignId | campaign.base_campaign |
BidModifier | bidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign. |
BiddingStrategyId | campaign.bidding_strategy |
BiddingStrategyName | bidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign. |
BiddingStrategyType | bidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign. |
CampaignId | campaign.id |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ConversionCategoryName | segments.conversion_action_category |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CpcBid | ad_group_criterion.effective_cpc_bid_micros |
CpcBidSource | ad_group_criterion.effective_cpc_bid_source |
CpmBid | ad_group_criterion.effective_cpm_bid_micros |
CpmBidSource | ad_group_criterion.effective_cpm_bid_source |
Criteria | ad_group_criterion.parental_status.type |
CriteriaDestinationUrl | deprecated |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FinalAppUrls | deprecated |
FinalMobileUrls | ad_group_criterion.final_mobile_urls |
FinalUrls | ad_group_criterion.final_urls |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
Id | ad_group_criterion.criterion_id |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
IsNegative | ad_group_criterion.negative |
IsRestrict | ad_group.targeting_setting.target_restrictions |
Month | segments.month |
MonthOfYear | segments.month_of_year |
Quarter | segments.quarter |
Status | ad_group_criterion.status |
TrackingUrlTemplate | ad_group_criterion.tracking_url_template |
UrlCustomParameters | ad_group_criterion.url_custom_parameters |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
AdGroupId | ad_group.id |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdId | ad_group_ad.resource_name |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AttributeValues | feed_item.attribute_values |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
AveragePosition | deprecated |
CampaignId | campaign.id |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ConversionCategoryName | segments.conversion_action_category |
ConversionRate | metrics.conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
Criteria | deprecated |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
DevicePreference | feed_item_target.device is available with FROM feed_item_target |
DisapprovalShortNames | See feed_item.policy_infos for policy information. |
EndTime | feed_item.end_date_time |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FeedId | feed_item.feed |
FeedItemId | feed_item.id |
GeoTargetingCriterionId | feed_item_target.feed_item_target_id |
GeoTargetingRestriction | feed_item.geo_targeting_restriction |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
IsSelfAction | segments.interaction_on_this_extension |
KeywordMatchType | feed_item_target.keyword.match_type |
KeywordTargetingId | feed_item_target.feed_item_target_id |
KeywordTargetingMatchType | feed_item_target.keyword.match_type |
KeywordTargetingText | feed_item_target.keyword.text |
Month | segments.month |
MonthOfYear | segments.month_of_year |
PlaceholderType | segments.placeholder_type |
Quarter | segments.quarter |
Scheduling | feed_item_target.ad_schedule |
Slot | segments.slot |
StartTime | feed_item.start_date_time |
Status | feed_item.status |
TargetingAdGroupId | feed_item_target.ad_group |
TargetingCampaignId | feed_item_target.campaign |
UrlCustomParameters | feed_item.url_custom_parameters |
ValidationDetails | See feed_item.policy_infos for policy information. |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
Week | segments.week |
Year | segments.year |
AdWords API to Google Ads API field mapping |
AccountCurrencyCode | customer.currency_code |
AccountDescriptiveName | customer.descriptive_name |
AccountTimeZone | customer.time_zone |
ActiveViewCpm | metrics.active_view_cpm |
ActiveViewCtr | metrics.active_view_ctr |
ActiveViewImpressions | metrics.active_view_impressions |
ActiveViewMeasurability | metrics.active_view_measurability |
ActiveViewMeasurableCost | metrics.active_view_measurable_cost_micros |
ActiveViewMeasurableImpressions | metrics.active_view_measurable_impressions |
ActiveViewViewability | metrics.active_view_viewability |
AdGroupId | ad_group.id |
AdGroupName | ad_group.name |
AdGroupStatus | ad_group.status |
AdNetworkType1 | AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type |
AdNetworkType2 | segments.ad_network_type |
AllConversionRate | metrics.all_conversions_from_interactions_rate |
AllConversionValue | metrics.all_conversions_value |
AllConversions | metrics.all_conversions |
AverageCost | metrics.average_cost |
AverageCpc | metrics.average_cpc |
AverageCpe | metrics.average_cpe |
AverageCpm | metrics.average_cpm |
AverageCpv | metrics.average_cpv |
BaseAdGroupId | ad_group.base_ad_group |
BaseCampaignId | campaign.base_campaign |
BidModifier | ad_group_criterion.bid_modifier |
BiddingStrategyId | campaign.bidding_strategy |
BiddingStrategyName | bidding_strategy.name |
BiddingStrategyType | bidding_strategy.type |
CampaignId | campaign.id |
CampaignName | campaign.name |
CampaignStatus | campaign.status |
ClickType | segments.click_type |
Clicks | metrics.clicks |
ConversionCategoryName | segments.conversion_action_category |
ConversionRate | metrics.all_conversions_from_interactions_rate |
ConversionTrackerId | segments.conversion_action |
ConversionTypeName | segments.conversion_action_name |
ConversionValue | metrics.conversions_value |
Conversions | metrics.conversions |
Cost | metrics.cost_micros |
CostPerAllConversion | metrics.cost_per_all_conversions |
CostPerConversion | metrics.cost_per_conversion |
CpcBid | ad_group_criterion.effective_cpc_bid_micros |
CpcBidSource | ad_group_criterion.effective_cpc_bid_source |
CpmBid | ad_group_criterion.effective_cpm_bid_micros |
CpmBidSource | ad_group_criterion.effective_cpm_bid_source |
Criteria | ad_group_criterion.placement.url |
CriteriaDestinationUrl | deprecated |
CrossDeviceConversions | metrics.cross_device_conversions |
Ctr | metrics.ctr |
CustomerDescriptiveName | customer.descriptive_name |
Date | segments.date |
DayOfWeek | segments.day_of_week |
Device | segments.device |
DisplayName | Returns browser url for websites and for YouTube, video and channel. |
EngagementRate | metrics.engagement_rate |
Engagements | metrics.engagements |
ExternalConversionSource | segments.external_conversion_source |
ExternalCustomerId | customer.id |
FinalAppUrls | deprecated |
FinalMobileUrls | ad_group_criterion.final_mobile_urls |
FinalUrls | ad_group_criterion.final_urls |
GmailForwards | metrics.gmail_forwards |
GmailSaves | metrics.gmail_saves |
GmailSecondaryClicks | metrics.gmail_secondary_clicks |
Id | ad_group_criterion.criterion_id |
Impressions | metrics.impressions |
InteractionRate | metrics.interaction_rate |
InteractionTypes | metrics.interaction_event_types |
Interactions | metrics.interactions |
IsNegative | ad_group_criterion.negative |
IsRestrict | ad_group.targeting_setting.target_restrictions |
Month | segments.month |
MonthOfYear | segments.month_of_year |
Quarter | segments.quarter |
Status | ad_group_criterion.status |
TrackingUrlTemplate | ad_group_criterion.tracking_url_template |
UrlCustomParameters | ad_group_criterion.url_custom_parameters |
ValuePerAllConversion | metrics.value_per_all_conversions |
ValuePerConversion | metrics.value_per_conversion |
VideoQuartile100Rate | metrics.video_quartile_p100_rate |
VideoQuartile25Rate | metrics.video_quartile_p25_rate |
VideoQuartile50Rate | metrics.video_quartile_p50_rate |
VideoQuartile75Rate | metrics.video_quartile_p75_rate |
VideoViewRate | metrics.video_view_rate |
VideoViews | metrics.video_views |
ViewThroughConversions | metrics.view_through_conversions |
Week | segments.week |
Year | segments.year |