Display & Video 360 offers various tools, called “bulk tools”, that you can use in addition to the interface. The right tools for your team depend on your needs and resources. This guide gives an overview of the available tools, recommendations based on use cases, and examples of integrations that utilize multiple tools.
Display & Video 360 bulk tools vary in complexity and feature set. Based on your specific needs and available resources, you can find the ones that you can use to accomplish your tasks more efficiently!
Find the right tool for you
You can use multiple bulk tools to create a platform-wide integration and optimize all of your Display & Video 360 interactions.
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Display & Video 360 Interface Bulk Features

Intuitive and available in the Display & Video 360 interface.
Requires manual interaction by a team member.
Required manual interaction reduces the ways you can optimize your integration.

Display & Video 360 API

You can programmatically manage most Display & Video 360 resources, such as advertisers, creatives, and line items.
Doesn't support creation or updating of YouTube & Partners resources.
Requires engineering resources.

Display & Video 360 API BigQuery Connector

Regularly imports Display & Video 360 resource data, using Display & Video 360 API resource formats, into BigQuery for easy review and analysis.
Doesn't support creating or updating Display & Video 360 resources.
Requires use of the BigQuery platform.

Structured Data Files

Lets you manage Display & Video 360 campaigns and inventory by editing formatted comma-separated values (CSV) files offline.
Creating or editing resources requires uploading files manually through the Display & Video 360 interface.
Display & Video 360 regularly releases and deprecates new Structured Data Files versions to support new, or sunset old, Display & Video 360 features.

Bid Manager Reporting API

Supports performance data retrieval through programmatic creation and running of Display & Video 360 reports.
Due to the number of restrictions and requirements regarding report dimensions and metrics, we recommend that you build reports in the Display & Video 360 interface first.
Requires at least some engineering resources.

Reporting Data Transfer

Provides regularly-generated event level Display & Video 360 and Campaign Manager 360 performance data.
Given the detail level of the data, the generated files are very large, and require engineering resources to process.
Requires the use of Google Cloud Storage.