A negatively targeted keyword that belongs to a negative keyword list.
JSON representation
{"name": string,"keywordValue": string}
Fields
name
string
Output only. The resource name of the negative keyword.
keywordValue
string
Required. Immutable. The negatively targeted keyword, for example car insurance.
Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10.
Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-25 UTC."],[[["A `NegativeKeyword` resource represents a negatively targeted keyword within a negative keyword list, preventing ads from showing on searches containing that keyword."],["`NegativeKeyword` resources have two main fields: `name` (resource name) and `keywordValue` (the actual keyword, with restrictions on length, encoding, and characters)."],["Display & Video 360 API provides methods to manage `NegativeKeyword` resources, including creating, deleting, listing, bulk editing, and replacing them within negative keyword lists."]]],["Negative keywords are used for negative targeting within a list. They are represented in JSON with a `name` and a required `keywordValue` string. `keywordValue` must be UTF-8 encoded, under 255 bytes, 80 characters, and 10 words, using only ASCII characters. Actions include creating, deleting, and listing individual negative keywords. Bulk editing and replacing all keywords in a list are also possible. The `name` field is output-only, while `keywordValue` is immutable.\n"]]
