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A negatively targeted keyword that belongs to a negative keyword list.
JSON representation
{"name": string,"keywordValue": string}
Fields
name
string
Output only. The resource name of the negative keyword.
keywordValue
string
Required. Immutable. The negatively targeted keyword, for example car insurance.
Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10.
Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-18 UTC."],[],["The core content defines `NegativeKeyword` resource used in Display & Video 360 API, which has since been sunset. A `NegativeKeyword` has a name and a keyword value (up to 80 characters). Actions on negative keywords within a list include: `bulkEdit`, `create`, `delete`, `list`, and `replace`. `bulkEdit` allows for editing multiple negative keywords, while `replace` will replace all keywords. Each operation involves the advertisers negative keywords list.\n"],null,[]]