Bei jeder neuen Werbebuchung muss angegeben werden, ob Werbung mit politischen Inhalten in der Europäischen Union (EU) ausgeliefert wird. Display & Video 360 API- und SDF-Uploads ohne entsprechende Erklärungen schlagen fehl. Weitere Informationen finden Sie auf unserer Seite zu verworfenen Funktionen.
Ein auszuschließendes Keyword, das zu einer Liste mit auszuschließenden Keywords gehört.
JSON-Darstellung
{"name": string,"keywordValue": string}
Felder
name
string
Nur Ausgabe. Der Ressourcenname des auszuschließenden Keywords.
keywordValue
string
Erforderlich. Nicht veränderbar. Das Keyword, auf das ein negatives Targeting erfolgt, z. B. car insurance.
Muss UTF-8-codiert sein und darf maximal 255 Byte groß sein. Die maximale Zeichenanzahl beträgt 80. Es sind maximal 10 Wörter zulässig.
Gültige Zeichen sind auf ASCII-Zeichen beschränkt. Das einzige URL-Escaping ist zur Darstellung von Leerzeichen zwischen Wörtern zulässig. Voran- oder nachgestellte Leerzeichen werden ignoriert.
[[["Leicht verständlich","easyToUnderstand","thumb-up"],["Mein Problem wurde gelöst","solvedMyProblem","thumb-up"],["Sonstiges","otherUp","thumb-up"]],[["Benötigte Informationen nicht gefunden","missingTheInformationINeed","thumb-down"],["Zu umständlich/zu viele Schritte","tooComplicatedTooManySteps","thumb-down"],["Nicht mehr aktuell","outOfDate","thumb-down"],["Problem mit der Übersetzung","translationIssue","thumb-down"],["Problem mit Beispielen/Code","samplesCodeIssue","thumb-down"],["Sonstiges","otherDown","thumb-down"]],["Zuletzt aktualisiert: 2025-07-25 (UTC)."],[[["\u003cp\u003eDisplay & Video 360 API v2 is no longer supported.\u003c/p\u003e\n"],["\u003cp\u003eA \u003ccode\u003eNegativeKeyword\u003c/code\u003e resource represents a negatively targeted keyword belonging to a negative keyword list.\u003c/p\u003e\n"],["\u003cp\u003eNegative keywords can be managed through methods such as creation, deletion, bulk edits, listing, and replacement within negative keyword lists.\u003c/p\u003e\n"],["\u003cp\u003e\u003ccode\u003eNegativeKeyword\u003c/code\u003e resource has two fields: \u003ccode\u003ename\u003c/code\u003e which is the system-generated resource name and \u003ccode\u003ekeywordValue\u003c/code\u003e which represents the actual keyword with specific restrictions.\u003c/p\u003e\n"]]],["The core content defines `NegativeKeyword` resource used in Display & Video 360 API, which has since been sunset. A `NegativeKeyword` has a name and a keyword value (up to 80 characters). Actions on negative keywords within a list include: `bulkEdit`, `create`, `delete`, `list`, and `replace`. `bulkEdit` allows for editing multiple negative keywords, while `replace` will replace all keywords. Each operation involves the advertisers negative keywords list.\n"],null,["# REST Resource: advertisers.negativeKeywordLists.negativeKeywords\n\n| Display \\& Video 360 API v2 has sunset.\n- [Resource: NegativeKeyword](#NegativeKeyword)\n - [JSON representation](#NegativeKeyword.SCHEMA_REPRESENTATION)\n- [Methods](#METHODS_SUMMARY)\n\nResource: NegativeKeyword\n-------------------------\n\nA negatively targeted keyword that belongs to a negative keyword list.\n\n| JSON representation |\n|----------------------------------------------------|\n| ``` { \"name\": string, \"keywordValue\": string } ``` |\n\n| Fields ||\n|----------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `name` | `string` Output only. The resource name of the negative keyword. |\n| `keywordValue` | `string` Required. Immutable. The negatively targeted keyword, for example `car insurance`. Must be UTF-8 encoded with a maximum size of 255 bytes. Maximum number of characters is 80. Maximum number of words is 10. Valid characters are restricted to ASCII characters only. The only URL-escaping permitted is for representing whitespace between words. Leading or trailing whitespace is ignored. |\n\n| Methods ------- ||\n|-----------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------|\n| ### [bulkEdit](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/bulkEdit) | Bulk edits negative keywords in a single negative keyword list. |\n| ### [create](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/create) | Creates a negative keyword in a negative keyword list. |\n| ### [delete](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/delete) | Deletes a negative keyword from a negative keyword list. |\n| ### [list](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/list) | Lists negative keywords in a negative keyword list. |\n| ### [replace](/display-video/api/reference/rest/v2/advertisers.negativeKeywordLists.negativeKeywords/replace) | Replaces all negative keywords in a single negative keyword list. |"]]
