This reference document lists and describes all the dimensions and metrics available through the Multi-Channel Funnels Reporting API.
Dimensions
mcf:basicChannelGroupingPath
Sequence of basic channel groupings along conversion paths. Note that the channel groups are always returned in US English.
mcf:sourcePath
Sequence of sources along conversion paths.
mcf:mediumPath
Sequence of mediums along conversion paths.
mcf:sourceMediumPath
Sequence of source/medium pairs along conversion paths.
mcf:campaignPath
Sequence of campaign names along conversion paths.
mcf:keywordPath
Sequence of keywords along conversion paths.
mcf:adwordsAdContentPath
Sequence of ad contents along conversion paths.
mcf:adwordsAdGroupIDPath
Sequence of ad group ID along conversion paths.
mcf:adwordsAdGroupPath
Sequence of ad groups along conversion paths.
mcf:adwordsCampaignIDPath
Sequence of campaign ID along conversion paths.
mcf:adwordsCampaignPath
Sequence of campaigns along conversion paths.
mcf:adwordsCreativeIDPath
Sequence of creative ID along conversion paths.
mcf:adwordsCriteriaIDPath
Sequence of criteria ID along conversion paths.
mcf:adwordsCustomerIDPath
Sequence of customer ID along conversion paths.
mcf:adwordsDestinationUrlPath
Sequence of destination URLs along conversion paths.
mcf:adwordsDisplayUrlPath
Sequence of display URLs along conversion paths.
mcf:adwordsKeywordPath
Sequence of keywords along conversion paths.
mcf:adwordsMatchedSearchQueryPath
Sequence of matched search queries along conversion paths.
mcf:adwordsPlacementDomainPath
Sequence of placement domains along conversion paths.
mcf:adwordsPlacementUrlPath
Sequence of placement URLs along conversion paths.
mcf:conversionDate
The time of the conversion with respect to the view's (profile’s) timezone. Date format is: YYYYMMDD.
mcf:conversionGoalNumber
The goal number of a conversion, if available. Possible values are between 1 and 20. Format is a 3-digit zero-padded string representing an integer. For example, conversion goal number of 3 is represented as "003".
mcf:conversionType
A string representing the conversion type. Possible values are "Goal" or "Transaction".
mcf:dcmAd
Campaign Manager ad name of the event (impression or click) matching the Google Analytics conversion.
mcf:dcmAdPath
The path to conversion where interactions on the path are represented by Campaign Manager ads.
mcf:dcmAdType
Campaign Manager ad type name of the event (impression or click) matching the Google Analytics conversion.
mcf:dcmAdvertiser
Campaign Manager advertiser name of the event (impression or click) matching the Google Analytics conversion.
mcf:dcmAdvertiserPath
The path to conversion where interactions on the path are represented by Campaign Manager advertisers.
mcf:dcmCampaign
Campaign Manager campaign name of the event (impression or click) matching the Google Analytics conversion.
mcf:dcmCampaignPath
The path to conversion where interactions on the path are represented by campaigns.
mcf:dcmCreative
Campaign Manager creative name of the event (impression or click) matching the Google Analytics conversion.
mcf:dcmCreativePath
The path to conversion where interactions on the path are represented by Campaign Manager creatives.
mcf:dcmCreativeVersion
Campaign Manager creative version of the event (impression or click) matching the Google Analytics conversion.
mcf:dcmCreativeVersionPath
The path to conversion where interactions on the path are represented by Campaign Manager creative versions.
mcf:dcmNetwork
The network used.
mcf:dcmPlacement
Campaign Manager site placement name of the event (impression or click) matching the Google Analytics conversion.
mcf:dcmPlacementPath
The path to conversion where interactions on the path are represented by Campaign Manager placements.
mcf:dcmSite
Campaign Manager site name where the creative was shown for the event (impression or click) matching the Google Analytics conversion.
mcf:dcmSitePath
The path to conversion where interactions on the path are represented by Campaign Manager sites.
mcf:pathLengthInInteractionsHistogram
The length of conversion paths in number of interactions. The value is a histogram across a range of possible values. Format is a 6-digit zero-padded string representing an integer. For example, path length of 4 is represented as "000004".
mcf:timeLagInDaysHistogram
The length of conversion paths in number of days. The value is a histogram across a range of possible values. Format is a 3-digit zero-padded string representing an integer. For example, time lag of 3 days is represented as "003".
Metrics
mcf:firstImpressionConversions
The number of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
mcf:firstImpressionValue
The value of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
mcf:impressionAssistedConversions
The number of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
mcf:impressionAssistedValue
The value of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
mcf:totalConversions
Total number of conversions. This metric includes both goal completions and transactions.
mcf:totalConversionValue
Total value of conversions. This metric includes both goal completions and transactions.