Service
ConversionTrackerService
Dependencies
ConversionTracker
▼
AttributionModelType
Attribution models describing how to distribute credit for a particular conversion across potentially many prior interactions. See https://support.google.com/adwords/answer/6259715 for more information about attribution modeling in AdWords.
- Namespace
-
https://adwords.google.com/api/adwords/cm/v201809
| Enumeration | Description |
|---|---|
UNKNOWN
|
|
LAST_CLICK
|
Attributes all credit for a conversion to its last click. |
FIRST_CLICK
|
Attributes all credit for a conversion to its first click. |
LINEAR
|
Attributes credit for a conversion equally across all of its clicks. |
TIME_DECAY
|
Attributes exponentially more credit for a conversion to its more recent clicks (half-life is 1 week). |
U_SHAPED
|
Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks. |
DATA_DRIVEN
|
Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks. |