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enum UniversalAppBiddingStrategyGoalType (v201809)

Represents the goal towards which the bidding strategy, of a universal app campaign, should optimize for.


Namespace
https://adwords.google.com/api/adwords/cm/v201809
Enumeration Description
UNKNOWN
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME The bidding strategy of the universal app campaign should aim to maximize installation of the app.
OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME The bidding strategy of the universal app campaign should aim to maximize the selected in-app conversions' volume.
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions. NOTE: This value cannot be set by external clients, but it can be retrieved using get.
OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION The bidding strategy of the universal app campaign should aim to maximize just the selected in-app conversion's volume, while achieving or exceeding target cost per in-app conversion.
OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND The bidding strategy of the universal app campaign should aim to maximize all conversions' value, i.e., install + selected in-app conversions while achieving or exceeding target return on advertising spend.