Target Roas bidding strategy helps you maximize revenue while averaging a specific target return on average spend (ROAS).
For example: If TargetRoas is 1.5, the strategy will create as much revenue as possible while ensuring that every $1.00 of clicks provides $1.50 in conversion value.
Note that campaigns must meet specific eligibility
requirements before they can use the
TargetRoasBiddingScheme
bidding strategy.
- Namespace
-
https://adwords.google.com/api/adwords/cm/v201809
Field |
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BiddingScheme (inherited)
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Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. |
TargetRoasBiddingScheme
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The target return on average spend (ROAS). This field can be selected using the value "TargetRoas".
This field must be between 0.01 and 1000.0, inclusive.
This field is required and should not be
null when it is contained within Operators : ADD. |
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Maximum bid limit that applies to all keywords managed by the strategy. This field can be selected using the value "TargetRoasBidCeiling".
This field must be greater than or equal to 0.
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Minimum bid limit that applies to all keywords managed by the strategy. This field can be selected using the value "TargetRoasBidFloor".
This field must be greater than or equal to 0.
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