The AdWords API will sunset on April 27, 2022. Migrate to the Google Ads API to take advantage of the latest Google Ads features.

type TargetRoasBiddingScheme (v201809)

Service
AdGroupCriterionService AdGroupService BiddingStrategyService CampaignService
Inheritance
BiddingScheme
▼
ManualCpcBiddingScheme ManualCpmBiddingScheme MaximizeConversionValueBidd... MaximizeConversionsBiddingS... PageOnePromotedBiddingScheme TargetCpaBiddingScheme TargetOutrankShareBiddingSc... TargetRoasBiddingScheme TargetSpendBiddingScheme

Target Roas bidding strategy helps you maximize revenue while averaging a specific target return on average spend (ROAS).

For example: If TargetRoas is 1.5, the strategy will create as much revenue as possible while ensuring that every $1.00 of clicks provides $1.50 in conversion value.

Note that campaigns must meet specific eligibility requirements before they can use the TargetRoasBiddingScheme bidding strategy.

Namespace
https://adwords.google.com/api/adwords/cm/v201809

Field
BiddingScheme (inherited)

BiddingScheme.Type

xsd:string

Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

TargetRoasBiddingScheme

targetRoas

xsd:double

The target return on average spend (ROAS).

This field can be selected using the value "TargetRoas".
This field must be between 0.01 and 1000.0, inclusive.
This field is required and should not be null when it is contained within Operators : ADD.

bidCeiling

Money

Maximum bid limit that applies to all keywords managed by the strategy.

This field can be selected using the value "TargetRoasBidCeiling".
This field must be greater than or equal to 0.

bidFloor

Money

Minimum bid limit that applies to all keywords managed by the strategy.

This field can be selected using the value "TargetRoasBidFloor".
This field must be greater than or equal to 0.