The AdWords API will sunset on April 27, 2022. Migrate to the Google Ads API to take advantage of the latest Google Ads features.

enum AdvertisingChannelSubType (v201809)

A non-mutable specialization of an Advertising Channel.

Enumeration Description
SEARCH_MOBILE_APP Mobile App Campaigns for Search
DISPLAY_MOBILE_APP Mobile App Campaigns for Display
SEARCH_EXPRESS AdWords Express campaigns for search.
DISPLAY_EXPRESS AdWords Express campaigns for display.
UNIVERSAL_APP_CAMPAIGN Campaigns specialized for advertising mobile app installations, that targets multiple advertising channels across search, display and youtube. Google manages the keywords and ads for these campaigns.
DISPLAY_SMART_CAMPAIGN Smart display campaign
SHOPPING_GOAL_OPTIMIZED_ADS Campaigns specialized for retail advertising, that target multiple advertising channels across Search, Google Display Network, and YouTube. These campaigns optimize automatically towards the retailer's business objectives.
DISPLAY_GMAIL_AD Gmail Ad Campaigns