Column provides all the
trafficking statistics and revenue information available for the
chosen Dimension objects.
Columns with INVENTORY_LEVEL
should not be used with dimensions relating to line items, orders,
companies and creatives, such as Dimension.LINE_ITEM_NAME.
Columns with LINE_ITEM_LEVEL can
only be used if you have line item-level dynamic allocation enabled
on your network.
- Namespace
-
https://www.google.com/apis/ads/publisher/v202111
| Enumeration | Description |
|---|---|
AD_SERVER_IMPRESSIONS
|
The number of impressions delivered by the ad server.
Corresponds to "Ad server impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_TARGETED_IMPRESSIONS
|
The number of impressions delivered by the ad server by explicit custom criteria targeting.
Corresponds to "Ad server targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CLICKS
|
The number of clicks delivered by the ad server.
Corresponds to "Ad server clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_TARGETED_CLICKS
|
The number of clicks delivered by the ad server by explicit custom criteria targeting.
Corresponds to "Ad server targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CTR
|
The CTR for an ad delivered by the ad server.
Corresponds to "Ad server CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CPM_AND_CPC_REVENUE
|
The CPM and CPC revenue earned, calculated in publisher currency,
for the ads delivered by the ad server.
Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CPM_AND_CPC_REVENUE_GROSS
|
The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the
ad server. This includes pre-rev-share revenue for Programmatic traffic. This is a temporary
metric to help with the transition from gross to net revenue reporting.
Corresponds to "Ad server CPM and CPC revenue (gross)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CPD_REVENUE
|
The CPD revenue earned, calculated in publisher currency,
for the ads delivered by the ad server.
Corresponds to "Ad server CPD revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_CPA_REVENUE
|
The CPA revenue earned, calculated in publisher currency, for the ads delivered by the
ad server.
Corresponds to "CPA revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ALL_REVENUE
|
The CPM, CPC and CPD revenue earned, calculated in publisher currency,
for the ads delivered by the ad server.
Can correspond to any of the following in the Ad Manager UI: Ad server CPM, CPC, CPD, and vCPM revenue, Ad server CPM, CPC and CPD revenue. Compatible with the "Historical" report type. |
AD_SERVER_ALL_REVENUE_GROSS
|
The CPM, CPC and CPD gross revenue earned, calculated in publisher currency, for the ads
delivered by the ad server. This includes pre-rev-share revenue for Programmatic traffic.
This is a temporary metric to help with the transition from gross to net revenue reporting.
Can correspond to any of the following in the Ad Manager UI: Ad server CPM, CPC, CPD, and vCPM revenue (gross), Ad server CPM, CPC and CPD revenue (gross). Compatible with the "Historical" report type. |
AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM
|
The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads
delivered by the ad server.
Corresponds to "Ad server average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_WITH_CPD_AVERAGE_ECPM
|
The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server. |
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS
|
The ratio of the number of impressions delivered to the total impressions
delivered by the ad server for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "Ad server impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS
|
The ratio of the number of clicks delivered to the total clicks delivered
by the ad server for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "Ad server clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
|
The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by
the ads delivered for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "Ad server revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE
|
The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage. |
AD_SERVER_UNFILTERED_IMPRESSIONS
|
The number of downloaded impressions delivered by the ad server including impressions
recognized as spam.
Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_UNFILTERED_CLICKS
|
The number of clicks delivered by the ad server including clicks recognized as spam.
Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS
|
The number of impressions an AdSense ad delivered for line item-level dynamic allocation.
Corresponds to "AdSense impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS
|
The number of impressions an AdSense ad delivered for line item-level dynamic allocation by
explicit custom criteria targeting.
Corresponds to "AdSense targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_CLICKS
|
The number of clicks an AdSense ad delivered for line item-level dynamic allocation.
Corresponds to "AdSense clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS
|
The number of clicks an AdSense ad delivered for line item-level dynamic allocation by
explicit custom criteria targeting.
Corresponds to "AdSense targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_CTR
|
The ratio of clicks an AdSense reservation ad delivered to the number of
impressions it delivered, including line item-level dynamic allocation.
Corresponds to "AdSense CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_REVENUE
|
Revenue generated from AdSense ads delivered for line item-level dynamic allocation.
Corresponds to "AdSense revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM
|
The average estimated cost-per-thousand-impressions earned from the ads
delivered by AdSense for line item-level dynamic allocation.
Corresponds to "AdSense average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS
|
The ratio of the number of impressions delivered by AdSense reservation
ads to the total impressions delivered for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "AdSense impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS
|
The ratio of the number of clicks delivered by AdSense reservation ads to
the total clicks delivered for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "AdSense clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
|
The ratio of revenue to the total revenue earned from the CPM and CPC ads
delivered by AdSense for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "AdSense revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE
|
The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage. |
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS
|
The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.
Corresponds to "Ad Exchange impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_IMPRESSIONS
|
Ad Impressions on mapped Ad Exchange properties. When multiple text ads fill a single display
slot it is only counted once, when the top text ad is recognized. In these cases, the Ad
Impression is attributed to the top text ad.
Corresponds to "Ad impressions" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_MATCHED_REQUESTS
|
Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange
properties.
Corresponds to "Matched requests" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_AD_ECPM
|
Ad revenue per 1000 ad impressions, for mapped Ad Exchange properties.
Corresponds to "Ad eCPM" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_CLICKS
|
The number of clicks delivered by mapped Ad Exchange properties.
Corresponds to "Clicks" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_ESTIMATED_REVENUE
|
The estimated net revenue generated by mapped Ad Exchange properties.
Corresponds to "Estimated revenue" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_COVERAGE
|
The coverage reported by mapped Ad Exchange properties.
Corresponds to "Coverage" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_CTR
|
The matched queries click-through rate delivered by mapped Ad Exchange properties.
Corresponds to "CTR" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_LIFT
|
The total lift generated by mapped Ad Exchange properties.
Corresponds to "Lift" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_CPC
|
The cost-per-click generated by mapped Ad Exchange properties.
Corresponds to "CPC" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_AD_REQUESTS
|
The number of ad requests issued by mapped Ad Exchange properties.
Corresponds to "Ad requests" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_AD_REQUEST_ECPM
|
The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties.
Corresponds to "Ad request eCPM" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_AD_REQUEST_CTR
|
The click-through rate of ad requests issued by mapped Ad Exchange properties.
Corresponds to "Ad request CTR" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_AD_CTR
|
The click-through rate of impressions issued by mapped Ad Exchange properties.
Corresponds to "Ad CTR" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_DROPOFF_RATE
|
The video drop off rate for mapped Ad Exchange properties.
Corresponds to "Video drop-off rate" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_ABANDONMENT_RATE
|
The video abandonment rate for mapped Ad Exchange properties.
Corresponds to "Video abandonment rate" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_MATCHED_ECPM
|
The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties.
Corresponds to "Matched eCPM" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE
|
The estimated percentage of impressions generated by mapped Ad Exchange properties that are
eligible for Active View measurement.
Corresponds to "Active view measurable" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE
|
The percentage of viewable impressions out of all measurable impressions generated by mapped
Ad Exchange properties.
Corresponds to "Active view viewable" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_AVERAGE_VIEWABLE_TIME
|
The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange
properties was viewable.
Corresponds to "Average viewable time (secs)" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS
|
Total number of impressions generated by mapped Ad Exchange properties that were eligible to
measure viewability.
Corresponds to "Active view enabled impressions" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS
|
Total number of eligible impressions generated by mapped Ad Exchange properties that were
measurable by Active View.
Corresponds to "Active view measured impressions" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS
|
Total number of Active View measurable impressions generated by mapped Ad Exchange properties
that were viewable.
Corresponds to "Active view viewed impressions" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_DEALS_BID_RESPONSES
|
Number of responses that shows that a buyer is bidding, for mapped Ad Exchange properties.
Corresponds to "Deals bid responses" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_DEALS_MATCHED_REQUESTS
|
Deal ad requests for mapped Ad Exchange properties which were ?matched? with demand from the
buyer associated with the Deal. Each ?Deals matched request? represents one opportunity for the
Deal Buyer to serve their ad in the context of the Deal.
Corresponds to "Deals matched requests" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_DEALS_AD_REQUESTS
|
Total ad requests associated with a given Deal, for mapped Ad Exchange properties.
Corresponds to "Deals ad requests" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_DEALS_MATCH_RATE
|
Deals matched requests divided by Deals ad requests, for mapped Ad Exchange properties.
Corresponds to "Deals match rate" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_AUTO_PLAY
|
Number of times that the publisher specified a video ad played automatically for video ads by
Ad Exchange properties.
Corresponds to "Auto-plays" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_CLICK_TO_PLAY
|
Number of times that the publisher specified a video ad played when clicked for video ads by Ad
Exchange properties.
Corresponds to "Click-to-plays" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_START
|
The number of impressions where the video was played for video ads by Ad Exchange properties.
Corresponds to "Video start" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_QUARTILE_1
|
A count of how many users watch the first 25% of a video ad, for mapped Ad Exchange properties. |
AD_EXCHANGE_VIDEO_MIDPOINT
|
The number of times the video reached its midpoint during play for video ads by Ad Exchange
properties.
Corresponds to "Midpoint" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_QUARTILE_3
|
A count of how many users watch the first 75% of a video ad, for mapped Ad Exchange properties. |
AD_EXCHANGE_VIDEO_COMPLETE
|
The number of times the video played to completion for video ads by Ad Exchange properties.
Corresponds to "Complete" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_COMPLETION_RATE
|
Percentage of times the video played to the end for video ads by Ad Exchange properties.
Corresponds to "Completion rate" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_COLLAPSE
|
Video interaction event for video ads by Ad Exchange properties. The number of times a user
collapses a video, either to its original size or to a different size.
Corresponds to "Collapse" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_EXPAND
|
Video interaction event for video ads by Ad Exchange properties. The number of times a user
expands a video.
Corresponds to "Expand" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_FULL_SCREEN
|
Video interaction event for video ads by Ad Exchange properties. The number of times ad clip
played in full screen mode.
Corresponds to "Full screen" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_MUTE
|
Video interaction event for video ads by Ad Exchange properties. The number of times video
player was in mute state during play of ad clip.
Corresponds to "Mute" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_PAUSE
|
Video interaction event for video ads by Ad Exchange properties. The number of times user
paused ad clip.
Corresponds to "Pause" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_RESUME
|
Video interaction event for video ads by Ad Exchange properties. The number of times the user
unpaused the video ad.
Corresponds to "Resume" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_REWIND
|
Video interaction event for video ads by Ad Exchange properties. The number of times a user
rewinds the video ad.
Corresponds to "Rewind" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_SKIPPED
|
Video interaction event for video ads by Ad Exchange properties. The number of times a
skippable video is skipped.
Corresponds to "Video skipped" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_UNMUTE
|
Video interaction event for video ads by Ad Exchange properties. The number of times a user
unmutes the video ad.
Corresponds to "Unmute" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST2_ERROR_COUNT
|
The number of times a VAST2 error occurred for video ads by Ad Exchange properties linked to Ad
Manager.
Corresponds to "VAST2 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_100_COUNT
|
The number of times a VAST3 error 100 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 100 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_101_COUNT
|
The number of times a VAST3 error 101 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 101 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_102_COUNT
|
The number of times a VAST3 error 102 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 102 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_200_COUNT
|
The number of times a VAST3 error 200 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 200 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_201_COUNT
|
The number of times a VAST3 error 201 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 201 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_202_COUNT
|
The number of times a VAST3 error 202 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 202 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_203_COUNT
|
The number of times a VAST3 error 203 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 203 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_300_COUNT
|
The number of times a VAST3 error 300 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 300 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_301_COUNT
|
The number of times a VAST3 error 301 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 301 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_302_COUNT
|
The number of times a VAST3 error 302 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 302 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_303_COUNT
|
The number of times a VAST3 error 303 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 303 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_400_COUNT
|
The number of times a VAST3 error 400 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 400 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_401_COUNT
|
The number of times a VAST3 error 401 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 401 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_402_COUNT
|
The number of times a VAST3 error 402 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 402 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_403_COUNT
|
The number of times a VAST3 error 403 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 403 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_405_COUNT
|
The number of times a VAST3 error 405 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 405 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_500_COUNT
|
The number of times a VAST3 error 500 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 500 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_501_COUNT
|
The number of times a VAST3 error 501 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 501 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_502_COUNT
|
The number of times a VAST3 error 502 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 502 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_503_COUNT
|
The number of times a VAST3 error 503 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 503 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_600_COUNT
|
The number of times a VAST3 error 600 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 600 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_601_COUNT
|
The number of times a VAST3 error 601 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 601 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_602_COUNT
|
The number of times a VAST3 error 602 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 602 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_603_COUNT
|
The number of times a VAST3 error 603 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 603 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_604_COUNT
|
The number of times a VAST3 error 604 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 604 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_900_COUNT
|
The number of times a VAST3 error 900 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 900 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_VAST_ERROR_901_COUNT
|
The number of times a VAST3 error 901 occurred for video ads by Ad Exchange properties.
Corresponds to "VAST3 901 error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_TOTAL_VAST_ERROR_COUNT
|
The number of times an error occurred, such as a VAST redirect error, a video playback error,
or an invalid response error for video ads by Ad Exchange properties.
Corresponds to "Total error count" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_TOTAL_ERROR_RATE
|
The video total error rate by Ad Exchange properties.
Corresponds to "Total error rate" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE
|
Percentage of times a user clicked Skip, for mapped Ad Exchange properties.
Corresponds to "TrueView skip rate" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS
|
Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever
happens first, for mapped Ad Exchange properties.
Corresponds to "TrueView views" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
AD_EXCHANGE_VIDEO_TRUEVIEW_VTR
|
TrueView views divided by TrueView impressions, for mapped Ad Exchange properties.
Corresponds to "TrueView VTR" in the Ad Manager UI. Compatible with the "Ad Exchange historical" report type. |
MEDIATION_THIRD_PARTY_ECPM
|
Mediation third-party average cost-per-thousand-impressions.
Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS
|
The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation
by explicit custom criteria targeting.
Corresponds to "Ad Exchange targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS
|
The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.
Corresponds to "Ad Exchange clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS
|
The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by
explicit custom criteria targeting.
Corresponds to "Ad Exchange targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_CTR
|
The ratio of clicks an Ad Exchange ad delivered to the number of
impressions it delivered for line item-level dynamic allocation.
Corresponds to "Ad Exchange CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS
|
The ratio of the number of impressions delivered to the total impressions delivered
by Ad Exchange for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS
|
The ratio of the number of clicks delivered to the total clicks delivered
by Ad Exchange for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE
|
Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation.
Represented in publisher currency and time zone.
Corresponds to "Ad Exchange revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE
|
The ratio of revenue generated by Ad Exchange to the total revenue earned
by CPM and CPC ads delivered for line item-level dynamic allocation.
Represented as a percentage.
Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE
|
The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation. Represented as a percentage. |
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM
|
The average estimated cost-per-thousand-impressions earned from the
delivery of Ad Exchange ads for line item-level dynamic allocation.
Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS
|
The total number of impressions delivered including line item-level dynamic allocation.
Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS
|
The total number of impressions delivered including line item-level dynamic allocation by
explicit custom criteria targeting.
Corresponds to "Total targeted impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_CLICKS
|
The total number of clicks delivered including line item-level dynamic allocation.
Corresponds to "Total clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS
|
The total number of clicks delivered including line item-level dynamic allocation by
explicit custom criteria targeting
Corresponds to "Total targeted clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_CTR
|
The ratio of total clicks on ads delivered by the ad servers to the total number
of impressions delivered for an ad including line item-level dynamic allocation.
Corresponds to "Total CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE
|
The total CPM and CPC revenue generated by the ad servers
including line item-level dynamic allocation.
Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE
|
The total CPM, CPC and CPD revenue generated by the ad servers
including line item-level dynamic allocation.
Can correspond to any of the following in the Ad Manager UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM
|
Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the
ad servers including line item-level dynamic allocation.
Corresponds to "Total average eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM
|
Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation. |
TOTAL_CODE_SERVED_COUNT
|
The total number of times that the code for an ad is served by the ad server including
inventory-level dynamic allocation.
Corresponds to "Total code served count" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_AD_REQUESTS
|
The total number of times that an ad request is sent to the ad server
including dynamic allocation.
Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_RESPONSES_SERVED
|
The total number of times that an ad is served by the ad server
including dynamic allocation.
Corresponds to "Total responses served" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_UNMATCHED_AD_REQUESTS
|
The total number of times that an ad is not returned by the ad server.
Corresponds to "Total unmatched ad requests" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_FILL_RATE
|
The fill rate indicating how often an ad request is filled by the ad server
including dynamic allocation.
Corresponds to "Total fill rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_RESPONSES_SERVED
|
The total number of times that an ad is served by the ad server.
Corresponds to "Ad server responses served" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_RESPONSES_SERVED
|
The total number of times that an AdSense ad is delivered.
Corresponds to "AdSense responses served" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_RESPONSES_SERVED
|
The total number of times that an Ad Exchange ad is delivered.
Corresponds to "Ad Exchange responses served" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_OPPORTUNITIES
|
The total number of video opportunities.
Corresponds to "True opportunities" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_CAPPED_OPPORTUNITIES
|
The total number of video capped opportunities.
Corresponds to "Capped opportunities" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_MATCHED_OPPORTUNITIES
|
The total number of video matched opportunities.
Corresponds to "Matched opportunities" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_MATCHED_DURATION
|
The total filled duration in ad breaks.
Corresponds to "Matched duration (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_DURATION
|
The total duration in ad breaks.
Corresponds to "Total duration (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_BREAK_START
|
The total number of break starts.
Corresponds to "Break start" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_VIDEO_BREAK_END
|
The total number of break ends.
Corresponds to "Break end" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS
|
The total number of missed impressions due to the ad servers' inability to
find ads to serve, including inventory-level dynamic allocation.
Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_CONTROL_IMPRESSIONS
|
The number of control (unoptimized) impressions delivered for an ad for
which the optimization feature has been enabled.
Corresponds to "Control impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_CONTROL_CLICKS
|
Number of clicks resulting from the delivery of control (unoptimized)
impressions for an ad for which the optimization feature has been enabled.
Corresponds to "Control clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_CONTROL_CTR
|
The CTR for control (unoptimized) impressions for an order for which the
optimization feature has been enabled.
Corresponds to "Control CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_OPTIMIZED_IMPRESSIONS
|
Number of optimized impressions delivered for an ad for which the
optimization feature has been enabled.
Corresponds to "Optimized impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_OPTIMIZED_CLICKS
|
Number of clicks resulting from the delivery of optimized impressions for
an ad for which the optimization feature has been enabled.
Corresponds to "Optimized clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS
|
Number of non-optimized impressions delivered for an ad for which the
optimization feature has been enabled.
Corresponds to "Non-optimized impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_NON_OPTIMIZED_CLICKS
|
Number of clicks resulting from the delivery of non-optimized impressions for
an ad for which the optimization feature has been enabled.
Corresponds to "Non-optimized clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_EXTRA_CLICKS
|
Number of extra clicks resulting from the delivery of optimized impressions
for an ad for which the optimization feature has been enabled.
Corresponds to "Extra clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_OPTIMIZED_CTR
|
The CTR for optimized impressions for an ad for which the optimization
feature has been enabled.
Corresponds to "Optimized CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_LIFT
|
The percentage by which optimized CTRs are greater than the unoptimized
CTRs. This is calculated as ((Column.OPTIMIZATION_OPTIMIZED_CTR/
Column.OPTIMIZATION_CONTROL_CTR) - 1) * 100 for an ad for which the
optimization feature has been enabled.
Corresponds to "Lift" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_COVERAGE
|
The line item coverage measures how often the traffic was sent for
optimization.
Corresponds to "Percent optimized" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS
|
The number of impressions that were behind schedule at the time of their delivery.
Corresponds to "Impressions that are behind schedule" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS
|
The number of impressions that did not have any clicks recorded in the recent past.
Corresponds to "Impressions with no clicks recorded" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_SPONSORSHIP_IMPRESSIONS
|
The number of impressions that were delivered as sponsorship items.
Corresponds to "Sponsorship impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS
|
The number of impressions that were set to deliver as fast as possible.
Corresponds to "Impressions serving as fast as possible" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS
|
The number of impressions that have no absolute lifetime delivery goals.
Corresponds to "Impressions with no lifetime goal" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_CONTROL_REVENUE
|
Total revenue resulting from the delivery of control (unoptimized)
impressions for an ad for which the optimization feature has been enabled.
Corresponds to "Control revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_OPTIMIZED_REVENUE
|
Total revenue resulting from the delivery of optimized impressions for
an ad for which the optimization feature has been enabled.
Corresponds to "Optimized revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_CONTROL_ECPM
|
Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized)
impressions for an ad for which the optimization feature has been enabled.
Corresponds to "Control eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_OPTIMIZED_ECPM
|
Estimated cost-per-thousand-impressions (eCPM) of optimized
impressions for an ad for which the optimization feature has been enabled.
Corresponds to "Optimized eCPM" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_FREED_UP_IMPRESSIONS
|
Freed-up impressions as a result of optimization.
Corresponds to "Freed-up impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
OPTIMIZATION_ECPM_LIFT
|
Relative change in eCPM as a result of optimization.
Corresponds to "eCPM lift" in the Ad Manager UI. Compatible with the "Historical" report type. |
UNIQUE_REACH_FREQUENCY
|
Corresponds to "Average impressions/unique visitor" in the Ad Manager UI. Compatible with the "Reach" report type. |
UNIQUE_REACH_IMPRESSIONS
|
Corresponds to "Total reach impressions" in the Ad Manager UI. Compatible with the "Reach" report type. |
UNIQUE_REACH
|
Corresponds to "Total unique visitors" in the Ad Manager UI. Compatible with the "Reach" report type. |
SDK_MEDIATION_CREATIVE_IMPRESSIONS
|
The number of impressions for a particular SDK mediation creative.
Corresponds to "SDK mediation creative impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
SDK_MEDIATION_CREATIVE_CLICKS
|
The number of clicks for a particular SDK mediation creative.
Corresponds to "SDK mediation creative clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
SELL_THROUGH_FORECASTED_IMPRESSIONS
|
The number of forecasted impressions for future sell-through
reports.
This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. Corresponds to "Forecasted impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type. |
SELL_THROUGH_AVAILABLE_IMPRESSIONS
|
The number of available impressions for future sell-through
reports.
This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. Corresponds to "Available impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type. |
SELL_THROUGH_RESERVED_IMPRESSIONS
|
The number of reserved impressions for future sell-through reports.
This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. Corresponds to "Reserved impressions" in the Ad Manager UI. Compatible with the "Future sell-through" report type. |
SELL_THROUGH_SELL_THROUGH_RATE
|
The sell-through rate for impressions for future sell-through
reports.
This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down. Corresponds to "Sell-through rate" in the Ad Manager UI. Compatible with the "Future sell-through" report type. |
RICH_MEDIA_BACKUP_IMAGES
|
The total number of times a backup image is served in place of a rich media ad.
Corresponds to "Backup image impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_DISPLAY_TIME
|
The amount of time(seconds) that each rich media ad is displayed to users.
Corresponds to "Total display time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_AVERAGE_DISPLAY_TIME
|
The average amount of time(seconds) that each rich media ad is displayed to users.
Corresponds to "Average display time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_EXPANSIONS
|
The number of times an expanding ad was expanded.
Corresponds to "Total expansions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_EXPANDING_TIME
|
The average amount of time(seconds) that an expanding ad is viewed in an expanded state.
Corresponds to "Average expanding time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_INTERACTION_TIME
|
The average amount of time(seconds) that a user interacts with a rich media ad.
Corresponds to "Interaction time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_INTERACTION_COUNT
|
The number of times that a user interacts with a rich media ad.
Corresponds to "Total interactions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_INTERACTION_RATE
|
The ratio of rich media ad interactions to the number of times the ad was displayed.
Represented as a percentage.
Corresponds to "Interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_AVERAGE_INTERACTION_TIME
|
The average amount of time(seconds) that a user interacts with a rich media ad.
Corresponds to "Average interaction time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_INTERACTION_IMPRESSIONS
|
The number of impressions where a user interacted with a rich media ad.
Corresponds to "Interactive impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_MANUAL_CLOSES
|
The number of times that a user manually closes a floating, expanding,
in-page with overlay, or in-page with floating ad.
Corresponds to "Manual closes" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_FULL_SCREEN_IMPRESSIONS
|
A metric that measures an impression only once when a user opens an ad in full screen mode.
Corresponds to "Full-screen impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_INTERACTIONS
|
The number of times a user clicked on the graphical controls of a video player.
Corresponds to "Total video interactions" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_INTERACTION_RATE
|
The ratio of video interactions to video plays.
Represented as a percentage.
Corresponds to "Video interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_MUTES
|
The number of times a rich media video was muted.
Corresponds to "Mute" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_PAUSES
|
The number of times a rich media video was paused.
Corresponds to "Pause" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_PLAYES
|
The number of times a rich media video was played.
Corresponds to "Plays" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_MIDPOINTS
|
The number of times a rich media video was played upto midpoint.
Corresponds to "Midpoint" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_COMPLETES
|
The number of times a rich media video was fully played.
Corresponds to "Complete" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_REPLAYS
|
The number of times a rich media video was restarted.
Corresponds to "Replays" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_STOPS
|
The number of times a rich media video was stopped.
Corresponds to "Stops" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_UNMUTES
|
The number of times a rich media video was unmuted.
Corresponds to "Unmute" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_VIEW_TIME
|
The average amount of time(seconds) that a rich media video was viewed per view.
Corresponds to "Average view time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_VIDEO_VIEW_RATE
|
The percentage of a video watched by a user.
Corresponds to "View rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_CUSTOM_EVENT_TIME
|
The amount of time (seconds) that a user interacts with a rich media ad.
Corresponds to "Custom event - time" in the Ad Manager UI. Compatible with the "Historical" report type. |
RICH_MEDIA_CUSTOM_EVENT_COUNT
|
The number of times a user views and interacts with a specified part of a rich media ad.
Corresponds to "Custom event - count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_START
|
The number of impressions where the video was played.
Corresponds to "Start" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_FIRST_QUARTILE
|
The number of times the video played to 25% of its length.
Corresponds to "First quartile" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_MIDPOINT
|
The number of times the video reached its midpoint during play.
Corresponds to "Midpoint" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_THIRD_QUARTILE
|
The number of times the video played to 75% of its length.
Corresponds to "Third quartile" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_COMPLETE
|
The number of times the video played to completion.
Corresponds to "Complete" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE
|
Average percentage of the video watched by users.
Corresponds to "Average view rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME
|
Average time(seconds) users watched the video.
Corresponds to "Average view time" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_COMPLETION_RATE
|
Percentage of times the video played to the end.
Corresponds to "Completion rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT
|
The number of times an error occurred, such as a VAST redirect error, a video playback error,
or an invalid response error.
Corresponds to "Total error count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_VIDEO_LENGTH
|
Duration of the video creative.
Corresponds to "Video length" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN
|
The number of times a skip button is shown in video.
Corresponds to "Skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_ENGAGED_VIEW
|
The number of engaged views i.e. ad is viewed to completion
or for 30s, whichever comes first.
Corresponds to "Engaged view" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE
|
View-through rate represented as a percentage.
Corresponds to "View-through rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_AUTO_PLAYS
|
Number of times that the publisher specified a video ad played automatically.
Corresponds to "Auto-plays" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_CLICK_TO_PLAYS
|
Number of times that the publisher specified a video ad was clicked to play.
Corresponds to "Click-to-plays" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE
|
Error rate is the percentage of video error count from (error count + total impressions).
Corresponds to "Total error rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_100_COUNT
|
Number of VAST video errors of type 100.
Corresponds to "VAST error 100 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_101_COUNT
|
Number of VAST video errors of type 101.
Corresponds to "VAST error 101 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_102_COUNT
|
Number of VAST video errors of type 102.
Corresponds to "VAST error 102 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_200_COUNT
|
Number of VAST video errors of type 200.
Corresponds to "VAST error 200 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_201_COUNT
|
Number of VAST video errors of type 201.
Corresponds to "VAST error 201 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_202_COUNT
|
Number of VAST video errors of type 202.
Corresponds to "VAST error 202 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_203_COUNT
|
Number of VAST video errors of type 203.
Corresponds to "VAST error 203 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_300_COUNT
|
Number of VAST video errors of type 300.
Corresponds to "VAST error 300 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_301_COUNT
|
Number of VAST video errors of type 301.
Corresponds to "VAST error 301 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_302_COUNT
|
Number of VAST video errors of type 302.
Corresponds to "VAST error 302 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_303_COUNT
|
Number of VAST video errors of type 303.
Corresponds to "VAST error 303 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_400_COUNT
|
Number of VAST video errors of type 400.
Corresponds to "VAST error 400 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_401_COUNT
|
Number of VAST video errors of type 401.
Corresponds to "VAST error 401 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_402_COUNT
|
Number of VAST video errors of type 402.
Corresponds to "VAST error 402 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_403_COUNT
|
Number of VAST video errors of type 403.
Corresponds to "VAST error 403 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_405_COUNT
|
Number of VAST video errors of type 405.
Corresponds to "VAST error 405 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_500_COUNT
|
Number of VAST video errors of type 500.
Corresponds to "VAST error 500 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_501_COUNT
|
Number of VAST video errors of type 501.
Corresponds to "VAST error 501 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_502_COUNT
|
Number of VAST video errors of type 502.
Corresponds to "VAST error 502 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_503_COUNT
|
Number of VAST video errors of type 503.
Corresponds to "VAST error 503 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_600_COUNT
|
Number of VAST video errors of type 600.
Corresponds to "VAST error 600 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_601_COUNT
|
Number of VAST video errors of type 601.
Corresponds to "VAST error 601 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_602_COUNT
|
Number of VAST video errors of type 602.
Corresponds to "VAST error 602 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_603_COUNT
|
Number of VAST video errors of type 603.
Corresponds to "VAST error 603 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_604_COUNT
|
Number of VAST video errors of type 604.
Corresponds to "VAST error 604 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_900_COUNT
|
Number of VAST video errors of type 900.
Corresponds to "VAST error 900 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_ERRORS_VAST_ERROR_901_COUNT
|
Number of VAST video errors of type 901.
Corresponds to "VAST error 901 count" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_PAUSE
|
Video interaction event: The number of times user paused ad clip.
Corresponds to "Pause" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_RESUME
|
Video interaction event: The number of times the user unpaused the video.
Corresponds to "Resume" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_REWIND
|
Video interaction event: The number of times a user rewinds the video.
Corresponds to "Rewind" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_MUTE
|
Video interaction event: The number of times video player was in mute state during play
of ad clip.
Corresponds to "Mute" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_UNMUTE
|
Video interaction event: The number of times a user unmutes the video.
Corresponds to "Unmute" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_COLLAPSE
|
Video interaction event: The number of times a user collapses a video,
either to its original size or to a different size.
Corresponds to "Collapse" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_EXPAND
|
Video interaction event: The number of times a user expands a video.
Corresponds to "Expand" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_FULL_SCREEN
|
Video interaction event: The number of times ad clip played in full screen mode.
Corresponds to "Full screen" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE
|
Video interaction event: The number of user interactions with a video, on average,
such as pause, full screen, mute, etc.
Corresponds to "Average interaction rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_INTERACTION_VIDEO_SKIPS
|
Video interaction event: The number of times a skippable video is skipped.
Corresponds to "Video skipped" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_STARTS
|
The number of control starts.
Corresponds to "Control starts" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_STARTS
|
The number of optimized starts.
Corresponds to "Optimized starts" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_COMPLETES
|
The number of control completes.
Corresponds to "Control completes" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES
|
The number of optimized completes.
Corresponds to "Optimized completes" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE
|
The rate of control completions.
Corresponds to "Control completion rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE
|
The rate of optimized completions.
Corresponds to "Optimized completion rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT
|
The percentage by which optimized completion rate is greater than the unoptimized completion
rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE/
Column.VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE) - 1) * 100 for an ad for which the
optimization feature has been enabled.
Corresponds to "Completion rate lift" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN
|
The number of control skip buttons shown.
Corresponds to "Control skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN
|
The number of optimized skip buttons shown.
Corresponds to "Optimized skip button shown" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW
|
The number of control engaged views.
Corresponds to "Control engaged view" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW
|
The number of optimized engaged views.
Corresponds to "Optimized engaged view" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE
|
The control view-through rate.
Corresponds to "Control view-through rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE
|
The optimized view-through rate.
Corresponds to "Optimized view-through rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT
|
The percentage by which optimized view-through rate is greater than the unoptimized
view-through rate. This is calculated as (( Column.VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE/ Column.VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE) - 1) * 100 for an ad for which the
optimization feature has been enabled.
Corresponds to "View-through rate lift" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
The total number of impressions viewed on the user's screen.
Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
The total number of impressions that were sampled and measured by active view.
Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
|
The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view). |
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Total number of impressions that were eligible to measure viewability.
Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
|
The percentage of total impressions that were measurable by active view (out of all the total
impressions sampled for active view).
Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
|
Active View total average time in seconds that specific impressions are reported as being
viewable.
Corresponds to "Total Active View Average Viewable Time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
The number of impressions delivered by the ad server viewed on the user's screen.
Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
The number of impressions delivered by the ad server that were sampled, and measurable by
active view.
Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by the ad server viewed on the user's screen (out of
the ad server impressions measurable by active view).
Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Total number of impressions delivered by the ad server that were eligible to measure
viewability.
Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by the ad server that were measurable by active view (
out of all the ad server impressions sampled for active view).
Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_REVENUE
|
Active View ad server revenue.
Corresponds to "Ad Server Active View Revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
|
Active View ad server average time in seconds that specific impressions are reported as being
viewable.
Corresponds to "Ad Server Active View Average Viewable Time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
The number of impressions delivered by AdSense viewed on the user's screen,
Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
The number of impressions delivered by AdSense that were sampled, and measurable by active
view.
Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense
impressions measurable by active view).
Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Total number of impressions delivered by AdSense that were eligible to measure viewability.
Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by AdSense that were measurable by active view ( out of
all AdSense impressions sampled for active view).
Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_REVENUE
|
Active View AdSense revenue.
Corresponds to "AdSense Active View Revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
|
Active View AdSense average time in seconds that specific impressions are reported as being
viewable.
Corresponds to "AdSense Active View Average Viewable Time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
The number of impressions delivered by Ad Exchange viewed on the user's screen,
Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
The number of impressions delivered by Ad Exchange that were sampled, and measurable by active
view.
Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad
Exchange impressions measurable by active view).
Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.
Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered by Ad Exchange that were measurable by active view (
out of all Ad Exchange impressions sampled for active view).
Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_REVENUE
|
Active View AdExchange revenue.
Corresponds to "Ad Exchange Active View Revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
|
Active View AdExchange average time in seconds that specific impressions are reported as being
viewable.
Corresponds to "Ad Exchange Active View Average Viewable Time (seconds)" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_ACTIVE_VIEW_REVENUE
|
Active View total revenue.
Corresponds to "Total Active View Revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIEW_THROUGH_CONVERSIONS
|
Number of view-through conversions. |
CONVERSIONS_PER_THOUSAND_IMPRESSIONS
|
Number of view-through conversions per thousand impressions.
Corresponds to "Conversions per thousand impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
CLICK_THROUGH_CONVERSIONS
|
Number of click-through conversions.
Corresponds to "Click-through conversions" in the Ad Manager UI. Compatible with the "Historical" report type. |
CONVERSIONS_PER_CLICK
|
Number of click-through conversions per click.
Corresponds to "Conversions per click" in the Ad Manager UI. Compatible with the "Historical" report type. |
VIEW_THROUGH_REVENUE
|
Revenue for view-through conversions.
Corresponds to "Advertiser view-through sales" in the Ad Manager UI. Compatible with the "Historical" report type. |
CLICK_THROUGH_REVENUE
|
Revenue for click-through conversions.
Corresponds to "Advertiser click-through sales" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_CONVERSIONS
|
Total number of conversions.
Corresponds to "Total conversions" in the Ad Manager UI. Compatible with the "Historical" report type. |
TOTAL_CONVERSION_REVENUE
|
Total revenue for conversions.
Corresponds to "Total advertiser sales" in the Ad Manager UI. Compatible with the "Historical" report type. |
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL
|
The number of impressions sent to Ad Exchange / AdSense, regardless of whether they
won or lost (total number of dynamic allocation impressions).
Corresponds to "Impressions competing" in the Ad Manager UI. Compatible with the "Historical" report type. |
DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING
|
The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.
Corresponds to "Unfilled competing impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL
|
The number of Ad Exchange / AdSense and Ad Manager impressions.
Corresponds to "Eligible impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL
|
The difference between eligible impressions and competing impressions in dynamic allocation. |
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL
|
The percentage of eligible impressions that are not competing in dynamic allocation.
Corresponds to "Impressions not competing (%)" in the Ad Manager UI. Compatible with the "Historical" report type. |
DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL
|
The percent of eligible impressions participating in dynamic allocation. |
DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL
|
The percent of total dynamic allocation queries that won.
Corresponds to "Dynamic allocation match rate" in the Ad Manager UI. Compatible with the "Historical" report type. |
INVOICED_IMPRESSIONS
|
The number of invoiced impressions.
Corresponds to "Invoiced impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
INVOICED_UNFILLED_IMPRESSIONS
|
The number of invoiced unfilled impressions.
Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
NIELSEN_IMPRESSIONS
|
The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.
Corresponds to "Impressions" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_IMPRESSIONS
|
The total number of impressions for in-target demographic tracked for Nielsen Digital Ad
Ratings measurement.
Corresponds to "In-target impressions" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_POPULATION_BASE
|
The population in the demographic.
Corresponds to "Population base" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_POPULATION_BASE
|
The total population for all in-target demographics.
Compatible with the "Reach" report type. |
NIELSEN_UNIQUE_AUDIENCE
|
The total number of different people within the selected demographic who were reached.
Corresponds to "Unique audience" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_UNIQUE_AUDIENCE
|
The total number of different people within all in-target demographics who were reached.
Compatible with the "Reach" report type. |
NIELSEN_PERCENT_AUDIENCE_REACH
|
The unique audience reached as a percentage of the population base.
Corresponds to "% audience reach" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH
|
The unique audience reached as a percentage of the population base for all in-target
demographics.
Compatible with the "Reach" report type. |
NIELSEN_AVERAGE_FREQUENCY
|
The average number of times that a person within the target audience sees an advertisement.
Corresponds to "Average frequency" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_AVERAGE_FREQUENCY
|
The average number of times that a person within the target audience sees an advertisement
for all in-target demographics.
Compatible with the "Reach" report type. |
NIELSEN_GROSS_RATING_POINTS
|
The unit of audience volume, which is based on the percentage of the reached target audience
population multiplied by the average frequency.
Corresponds to "Gross rating points" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_GROSS_RATING_POINTS
|
The unit of audience volume, which is based on the percentage of the reached target audience
population multiplied by the average frequency, for all in-target demographics.
Compatible with the "Reach" report type. |
NIELSEN_PERCENT_IMPRESSIONS_SHARE
|
The share of impressions that reached the target demographic.
Corresponds to "% impression share" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE
|
The share of impressions that reached all in-target demographics.
Corresponds to "In-target % impression share" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_PERCENT_POPULATION_SHARE
|
The share of the total population represented by the population base.
Corresponds to "% population share" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE
|
The share of the total population for all in-target demographics represented by the
population base.
Compatible with the "Reach" report type. |
NIELSEN_PERCENT_AUDIENCE_SHARE
|
The share of the unique audience in the demographic.
Corresponds to "% audience share" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE
|
The share of the unique audience for all in-target demographics.
Compatible with the "Reach" report type. |
NIELSEN_AUDIENCE_INDEX
|
The relative unique audience in the demographic compared with its share of the overall
population.
Corresponds to "Audience index" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_AUDIENCE_INDEX
|
The relative unique audience for all in-target demographics compared with its share of the
overall population.
Compatible with the "Reach" report type. |
NIELSEN_IMPRESSIONS_INDEX
|
The relative impressions per person in the demographic compared with the impressions per person
for the overall population.
Corresponds to "Impressions index" in the Ad Manager UI. Compatible with the "Reach" report type. |
NIELSEN_IN_TARGET_IMPRESSIONS_INDEX
|
The relative impressions per person for all in-target demographics compared with the
impressions per person for the overall population.
Compatible with the "Reach" report type. |
DP_IMPRESSIONS
|
Number of impressions delivered.
Corresponds to "Impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_CLICKS
|
Number of clicks delivered
Corresponds to "Clicks" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_QUERIES
|
Number of requests.
Corresponds to "Queries" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_MATCHED_QUERIES
|
Number of requests where a buyer was matched with the Ad request.
Corresponds to "Matched queries" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_COST
|
The revenue earned, calculated in publisher currency, for the ads delivered.
Corresponds to "Cost" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ECPM
|
The average estimated cost-per-thousand-impressions earned from ads delivered.
Corresponds to "Total Average eCPM" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
|
Total number of impressions delivered by the ad server that were eligible to measure
viewability.
Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
|
The number of impressions delivered that were sampled and measurable by active view.
Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
|
The number of impressions delivered that were viewed on the user's screen.
Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered that were measurable by active view (out of all the
impressions sampled for active view).
Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
DP_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE
|
The percentage of impressions delivered thar were viewed on the user's screen (out of the
impressions measurable by active view).
Corresponds to "Total Active View % viewable impressions" in the Ad Manager UI. Compatible with the "Ad Connector" report type. |
PARTNER_MANAGEMENT_HOST_IMPRESSIONS
|
The host impressions in the partner management.
Corresponds to "Host impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_HOST_CLICKS
|
The host clicks in the partner management.
Corresponds to "Host clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_HOST_CTR
|
The host CTR in the partner management.
Corresponds to "Host CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS
|
The unfilled impressions in the partner management.
Corresponds to "Unfilled impressions" in the Ad Manager UI. Compatible with any of the following report types: Historical, Partner finance. |
PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS
|
The partner impressions in the partner management.
Corresponds to "Partner impressions" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_PARTNER_CLICKS
|
The partner clicks in the partner management.
Corresponds to "Partner clicks" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_PARTNER_CTR
|
The partner CTR in the partner management.
Corresponds to "Partner CTR" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_MANAGEMENT_GROSS_REVENUE
|
The gross revenue in the partner management.
Corresponds to "Gross revenue" in the Ad Manager UI. Compatible with the "Historical" report type. |
PARTNER_FINANCE_HOST_IMPRESSIONS
|
Monthly host impressions for partner finance reports.
Corresponds to "Host impressions" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
PARTNER_FINANCE_HOST_REVENUE
|
Monthly host revenue for partner finance reports.
Corresponds to "Host revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
PARTNER_FINANCE_HOST_ECPM
|
Monthly host eCPM for partner finance reports.
Corresponds to "Host eCPM" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
PARTNER_FINANCE_PARTNER_REVENUE
|
Monthly partner revenue for partner finance reports.
Corresponds to "Partner revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
PARTNER_FINANCE_PARTNER_ECPM
|
Monthly partner eCPM for partner finance reports.
Corresponds to "Partner eCPM" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
PARTNER_FINANCE_GROSS_REVENUE
|
Monthly gross revenue for partner finance reports.
Corresponds to "Gross revenue" in the Ad Manager UI. Compatible with the "Partner finance" report type. |
CREATIVE_LOAD_TIME_0_500_MS_PERCENT
|
The ratio of the number of impressions for which the creative load time is between 0 and 500 ms
to the total number of impressions that have ad latency data, represented as a percentage.
Corresponds to "Creative load time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
CREATIVE_LOAD_TIME_500_1000_MS_PERCENT
|
The ratio of the number of impressions for which the creative load time is between 500
milliseconds and 1 second to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Creative load time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
CREATIVE_LOAD_TIME_1_2_S_PERCENT
|
The ratio of the number of impressions for which the creative load time is between 1 second and
2 seconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Creative load time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
CREATIVE_LOAD_TIME_2_4_S_PERCENT
|
The ratio of the number of impressions for which the creative load time is between 2 seconds
and 4 seconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Creative load time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
CREATIVE_LOAD_TIME_4_8_S_PERCENT
|
The ratio of the number of impressions for which the creative load time is between 4 seconds
and 8 seconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Creative load time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
CREATIVE_LOAD_TIME_GREATER_THAN_8_S_PERCENT
|
The ratio of the number of impressions for which the creative load time is greater than 8
seconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Creative load time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
UNVIEWED_REASON_SLOT_NEVER_ENTERED_VIEWPORT_PERCENT
|
The ratio of the number of impressions which are unviewed because the ad slot never
entered the viewport to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Slot never entered viewport (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_FILLED_PERCENT
|
The ratio of the number of impressions which are unviewed because the user scrolled before
the ad filled to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "User scrolled before ad filled (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
UNVIEWED_REASON_USER_SCROLLED_BEFORE_AD_LOADED_PERCENT
|
The ratio of the number of impressions which are unviewed because the user scrolled or
navigated before the ad loaded to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "User scrolled/navigated before ad loaded (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
UNVIEWED_REASON_USER_SCROLLED_BEFORE_1_S_PERCENT
|
The ratio of the number of impressions which are unviewed because the user scrolled or
navigated before one second to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "User scrolled/navigated before 1 second (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
UNVIEWED_REASON_OTHER_PERCENT
|
The ratio of the number of impressions which are unviewed because the of another
non-viewable-impression reason to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Other non-viewable impression reasons (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_0_500_MS_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is between 0 and
500 milliseconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Page navigation to tag loaded time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_500_1000_MS_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is between 500
milliseconds and 1 second to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to tag loaded time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_1_2_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is between 1
second and 2 seconds to the total number of impressions that have ad latency data, represented
as a percentage.
Corresponds to "Page navigation to tag loaded time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_2_4_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is between 2
seconds and 4 seconds to the total number of impressions that have ad latency data, represented
as a percentage.
Corresponds to "Page navigation to tag loaded time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_4_8_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is between 4
seconds and 8 seconds to the total number of impressions that have ad latency data, represented
as a percentage.
Corresponds to "Page navigation to tag loaded time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_TAG_LOADED_TIME_GREATER_THAN_8_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to tag log time is greater than 8
seconds to the total number of impressions that have ad latency data, represented as a
percentage.
Corresponds to "Page navigation to tag loaded time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
between 0 and 500 milliseconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
between 500 milliseconds and 1 second to the total number of impressions that have ad latency
data, represented as a percentage.
Corresponds to "Page navigation to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
between 1 second and 2 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
between 2 seconds and 4 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
between 4 seconds and 8 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
PAGE_NAVIGATION_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT
|
The ratio of the number of impressions for which the DOM load to first ad request time is
greater than 8 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Page navigation to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_0_500_MS_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
between 0 and 500 milliseconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Tag loaded to first ad request time 0 - 500ms (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_500_1000_MS_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
between 500 milliseconds and 1 second to the total number of impressions that have ad latency
data, represented as a percentage.
Corresponds to "Tag loaded to first ad request time 500ms - 1s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_1_2_S_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
between 1 second and 2 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Tag loaded to first ad request time 1s - 2s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_2_4_S_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
between 2 seconds and 4 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Tag loaded to first ad request time 2s - 4s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_4_8_S_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
between 4 seconds and 8 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Tag loaded to first ad request time 4s - 8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |
TAG_LOAD_TO_FIRST_AD_REQUEST_TIME_GREATER_THAN_8_S_PERCENT
|
The ratio of the number of impressions for which the tag load to first ad request time is
greater than 8 seconds to the total number of impressions that have ad latency data,
represented as a percentage.
Corresponds to "Tag loaded to first ad request time >8s (%)" in the Ad Manager UI. Compatible with the "Ad speed" report type. |